ZAG

Author: Marty Neumeier
Publisher: Pearson Education
ISBN: 0132798123
Category : Computers
Languages : en
Pages : 171

Book Description
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Zig Zag

Author: Keith Sawyer
Publisher: John Wiley & Sons
ISBN: 1118539117
Category : Self-Help
Languages : en
Pages : 292

Book Description
A science-backed method to maximize creative potential in any sphere of life With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively. This science-backed, step-by step method can maximize our creative potential in any sphere of life. Offers a proven method for developing new ideas and creative problem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

Zig Zag Zen

Author: Allan Hunt Badiner
Publisher: Chronicle Books
ISBN: 9780811832861
Category : Religion
Languages : en
Pages : 248

Book Description
Buddhism and psychedelic experimentation share a common concern: the liberation of the mind. Zig Zag Zen launches the first serious inquiry into the moral, ethical, doctrinal, and transcendental considerations created by the intersection of Buddhism and psychedelics. With a foreword by renowned Buddhist scholar Stephen Batchelor and a preface by historian of religion Huston Smith, along with numerous essays and interviews, Zig Zag Zen is a provocative and thoughtful exploration of altered states of consciousness and the potential for transformation. Accompanying each essay is a work of visionary art selected by artist Alex Grey, such as a vividly graphic work by Robert Venosa, a contemporary thangka painting by Robert Beer, and an exercise in emptiness in the form of an enso by a 17th-century Zen abbot. Packed with enlightening entries and art that lie outside the scope of mainstream anthologies, Zig Zag Zen offers eye-opening insights into alternate methods of inner exploration.

The Zig Zag Girl

Author: Elly Griffiths
Publisher: Houghton Mifflin Harcourt
ISBN: 0544527941
Category : Fiction
Languages : en
Pages : 341

Book Description
Investigating a murder committed in the style of a famous magic trick, Detective Inspector Edgar Stephens reconnects with an illusionist friend from World War II to uncover links to their special ops service.

Ah-Ha to Zig-Zag

Author: Maira Kalman
Publisher: Rizzoli Publications
ISBN: 0847846946
Category : Juvenile Nonfiction
Languages : en
Pages : 56

Book Description
Maira Kalman’s exuberant illustrations and humorous commentary bring design history to life in this inspired ABC book that celebrates thirty-one objects from the Cooper Hewitt, in time for its long-awaited reopening. "A. Ah-ha! There you Are." begins Maira Kalman’s joyfully illustrated romp through the treasures of Cooper Hewitt’s design collection. With her signature wit and warm humor, Kalman’s ABC book introduces children and adults to the myriad ways design touches our lives. Posing the question "If you were starting a museum, what would you put in your collection?", Kalman encourages the reader to put pen to paper and send in personal letters—an intimate, interactive gesture to top off her unique tour of the world of design. Objects ranging from a thirteenth-century silk thinking cap to 1889 tin slippers with bows, all the way to Gerrit Rietveld’s Zig-Zag chair are brought to colorful life. Kalman’s hand-lettered text is whimsical and universal in turns, drawing lessons as easily from a worn old boot as a masterpiece of midcentury modernism. Irresistibly, we are led to agree, "Everything is design."

Agent Zigzag

Author: Ben Macintyre
Publisher: Crown
ISBN: 0307405508
Category : History
Languages : en
Pages : 400

Book Description
“Ben Macintyre’s rollicking, spellbinding Agent Zigzag blends the spy-versus-spy machinations of John le Carré with the high farce of Evelyn Waugh.”—William Grimes, The New York Times (Editors’ Choice) “Wildly improbable but entirely true . . . [a] compellingly cinematic spy thriller with verve.”—Entertainment Weekly ONE OF THE TEN BEST BOOKS OF THE YEAR: Entertainment Weekly ONE OF THE BEST BOOKS OF THE YEAR: The New York Times Book Review, The Washington Post Eddie Chapman was a charming criminal, a con man, and a philanderer. He was also one of the most remarkable double agents Britain has ever produced. In 1941, after training as German spy in occupied France, Chapman was parachuted into Britain with a revolver, a wireless, and a cyanide pill, with orders from the Abwehr to blow up an airplane factory. Instead, he contacted M15, the British Secret service, and for the next four years, Chapman worked as a double agent, a lone British spy at the heart of the German Secret Service. Inside the traitor was a man of loyalty; inside the villain was a hero. The problem for Chapman, his spymasters, and his lovers was to know where one persona ended and the other began. Based on recently declassified files, Agent Zigzag tells Chapman’s full story for the first time. It’s a gripping tale of loyalty, love, treachery, espionage, and the thin and shifting line between fidelity and betrayal.

Zig & Zag (The Puppy Place #64)

Author: Ellen Miles
Publisher: Scholastic Inc.
ISBN: 1338781871
Category : Juvenile Fiction
Languages : en
Pages : 55

Book Description
Welcome to the Puppy Place! Where every puppy finds a home. Charles and Lizzie Peterson love puppies. Their family fosters these young dogs, giving them love and proper care, until they can find the perfect forever home. When their mom sits the family down for a talk, Charles and Lizzie are excited to hear that they'll be fostering Zig and Zag, twin Brittany puppies! Double the puppies should mean double the fun, but the twins are very hyper and need a lot of attention. In order to find this adorable duo their forever home, Lizzie will need all the help she can get to train Zig and Zag!

Zig Zag

Author: Jose Carlos Somoza
Publisher: Harper Collins
ISBN: 0061193739
Category : Fiction
Languages : en
Pages : 501

Book Description
While studying advanced physics at a prestigious European university, Elisa Robledo was invited to join a select research team on a secret project to manipulate String Theory. It was the opportunity of a lifetime for the eager young scientist—the chance to actually view monumental events from the far distant past: dinosaurs roaming the Earth, life during the Stone Age, the crucifixion of Christ. But on a remote island in the Indian Ocean, the team's experiments went horribly awry . . . and something terrible was awakened. Now, years later, Elisa's former colleagues are dying, one by one. The nightmare they created by meddling with Time is taking a shocking and gruesome toll. And only by uncovering the sinister truth behind the science can Elisa hope to survive the dark, devouring forces that mean to destroy her and the world she knows.

The Zigzag Kid

Author: David Grossman
Publisher: A&C Black
ISBN: 1408847787
Category : Fiction
Languages : en
Pages : 370

Book Description
A hijacked train whisks an imaginative young boy on an unforgettable adventure, in which he makes discoveries about his own family's past and a wild woman who rescued his Israeli policeman father from a vat of chocolate. 'An affecting tale of the triumph of hope over desperate circumstances ... Napoleon's upbeat, colloquial style is extremely readable and the relationship between ZigZag and Singer is treated with as much depth of perception and sensitivity as that of John Steinbeck's Lenny and George. Against a backdrop of the dregs of American society and the impotence of social welfare ZigZag is a modern day Of Mice and Men' -The Times

Miraculous: Bubble Trouble

Author: ZAG AMERICA, LLC
Publisher: Little, Brown Books for Young Readers
ISBN: 0316429473
Category : Juvenile Fiction
Languages : en
Pages : 60

Book Description
Join Ladybug and Cat Noir as they save the day in a full-color, action-packed chapter book series based on Miraculous: Tales of Ladybug and Cat Noir. By day, Marinette and Adrien are teens living normal lives. But by night, they turn into Ladybug and Cat Noir and work together to keep Paris safe from the mysterious Hawk Moth. It's Adrien's birthday! Marinette and Adrien's best friend, Nino, are ready to celebrate! When Nino finds out that Adrien's father won't let Adrien have a birthday party, Nino is crushed...and angry! Hawk Moth uses Nino's negative emotions to transform him into the supervillain Bubbler. Claiming that all parents ruin kids' fun, Bubbler wreaks havoc around the city as he uses his bubble wand to capture adults and send them into space. Can Cat Noir and Ladybug pop Bubbler's plans before it's too late? Miraculous(TM) is a trademark of ZAG(TM) - Method(TM).© 2022 ZAGTOON(TM) - METHOD ANIMATION(TM) - TOEI ANIMATION - SAMG - SK BROADBAND - AB INTERNATIONAL - DE AGOSTINI EDITORE S.p.A. ALL RIGHTS RESERVED.