Marketing to Mums

Author: Katrina McCarter
Publisher: Katrina McCarter
ISBN: 9780994634108
Category : Business & Economics
Languages : en
Pages : 242

Book Description
Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.

The Mom Test

Author: Rob Fitzpatrick
Publisher: Robfitz Ltd
ISBN: 1492180742
Category : Business & Economics
Languages : en
Pages : 130

Book Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

The Mother Of All Opportunities

Author: Katrina McCarter
Publisher:
ISBN: 9781925921243
Category : Business & Economics
Languages : en
Pages : 226

Book Description
Mothers are the driving force of the global economy. They control 80 per cent of consumer spending. Yet they feel misunderstood and undervalued. In a time when there is mounting pressure to deliver increased growth, profits and market share, this book shines a light on the global opportunities which abound for brands willing to invest in deeply understanding this powerful and influential shopper. Fast track your brand and gain a competitive advantage in your category by gaining critical insights into this under exposed market.

Power Moms

Author: Maria T. Bailey
Publisher:
ISBN: 9781936214426
Category : Business & Economics
Languages : en
Pages : 356

Book Description
Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms-influential mothers who help spread the word about products and services-build brands and boast sales. Learn how to identify and engage this powerful group of consumers... Examine how the sphere of influence of today's mom maven is transcending from virtual world to cyberspace and back Engage moms who will drive sales to your bottom line by creating a buzz online and offline Hear first-hand from over 300 Power Moms on their rules of engagement with brands and how they spread the word about products they love Empower yourself with access to the most influential moms in the US and around the globe with the directory of Power Moms REVIEWS "Thanks to Maria, I have built one of the fastest growing franchises based on her teachings!"- Lisa Druxman, Founder and CEO of Stroller Strides Franchise "Maria's creativity for engaging moms is passionate, instant, and real." - Steven Betesh, President, Baby Brezza Enterprises "For over a decade, Maria has been a trailblazer in the Mom Market and has empowered businesses who want to build sales and great Mom brands." - Liz Lange, Fashion Designer and Shopafrolic.com Founder THE AUTHOR For more than a decade, Maria Bailey has educated CEOs, CMOs and Industry leaders on the consumer behaviors of mothers. She is internationally known for her insights, books, and award-winning marketing program which engage and connect brands with moms. She was the first to quantify the trillion dollar spending power of U.S. Moms. She is the CEO of BSM Media, a marketing and media company specializing in the mom market. Over 8 million moms a month are entertained and informed by Maria via blogs, vlogs, podcasts, radio, Facebook, Twitter and magazines. Maria has been featured in Business Week, USA Today, New York Times, BrandWeek and The Wall Street Journal. She has appeared on CNN, CNBC and The Today Show. To contact her visit www.marketingtomoms.com or www.bsmmedia.com or follower her on Twitter @MomTalkRadio.

Why Marketing to Women Doesn't Work

Author: J. Darroch
Publisher: Springer
ISBN: 1137358173
Category : Business & Economics
Languages : en
Pages : 250

Book Description
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

The Mother of All Marketing Systems Volume 2

Author: Brian Cassingena
Publisher: Lulu.com
ISBN: 1409254399
Category : Business & Economics
Languages : en
Pages : 226

Book Description
If you've ever wanted to get all the tested and proven cash-spitting tips and tricks in one place, at one low price, then you're in the right place. From product launches to the public domain, it's all here for you.

Marketing Communications

Author: Paul Russell Smith
Publisher: Kogan Page Publishers
ISBN: 9780749442651
Category : Business & Economics
Languages : en
Pages : 736

Book Description
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

The Pirate Mums

Author: Jodie Lancet-Grant
Publisher: Oxford University Press - Children
ISBN: 0192779990
Category : Juvenile Fiction
Languages : en
Pages : 36

Book Description
Billy's family is not what you'd call ordinary. His mums won't listen to NORMAL music. They love to sing sea shanties and dance jigs in the lounge. Their clothes are highly unusual, they have a rude parrot for a pet, and their taste in house design is, well . . . FISHY. Billy wishes his family could be more like everyone else's. Until a swashbuckling adventure changes everything!

Five Minute Mum: Give Me Five

Author: Daisy Upton
Publisher: Penguin UK
ISBN: 0241443636
Category : Family & Relationships
Languages : en
Pages : 240

Book Description
Ideal for early years to KS1 children who are learning at home. Daisy Upton has two little kids. She loves them - but they drive her mad. So, to try and keep her sanity she started to come up with quick, easy games using stuff from around the house. And @FiveMinuteMum was born. In her first book, she has collected 150+ games that take 5 minutes to set up & 5 minutes to tidy up. From pasta posting to alphabet knock down, it's a recipe book for guilt free parenting! And as Daisy was a teaching assistant, your little ones will be learning while they play! What could be better? GIVE ME FIVE is the perfect companion for anyone who wants five minutes peace. Also available: Five Minute Mum: Time For School Five Minute Mum: On the Go "I love Five Minute Mum. She's managed to come up with a huge array of activities for kids that are fun and educational yet don't require an Art degree or Diploma in Patience to execute."Sarah Turner, aka Unmumsy Mum

Applied Strategic Marketing

Author: Karel Jan Alsem
Publisher: Routledge
ISBN: 0429446993
Category : Business & Economics
Languages : en
Pages : 424

Book Description
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.