Author: Vincent Mosco Publisher: Emerald Group Publishing ISBN: 1787432955 Category : Language Arts & Disciplines Languages : en Pages : 246
Book Description
This book examines the convergence of Cloud Computing, Big Data, and the Internet of Things to forge the Next Internet. Ubiquitous computing enables universal communication, concentration of power, privacy erosion, environmental degradation, and massive automation and this title explores solving these issues to create a democratic digital world.
Author: Susan J. Barnes Publisher: CRC Press ISBN: 9780203913161 Category : Computers Languages : en Pages : 278
Book Description
This excellent reference traces the construction and maintenance of the digital collections and services that have been available day in and day out to users worldwide for more than a decade. It examines applicable guidelines for any library looking to build and manage systems, conduct and evaluate projects, and scout new directions for mainstreaming and hybridizing the building of a digital library. Including contributions from seasoned experts in specializations such as staffing, collection development, and technology project management for digital libraries, Becoming a Digital Library discusses the techniques for finding and training the right people to build a digital library.
Author: Anya Gildner Publisher: Baltika Press ISBN: 9781733794879 Category : Business & Economics Languages : en Pages : 206
Book Description
In the rapidly paced world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending with technology at a rate never before seen.It's no longer enough to just be a traditional marketer: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing. In Part 1, you'll learn the hard skills crucial to a marketing career, like: search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, reporting & analytics, web development, and email marketing.In Part 2, you'll read about the soft skills essential to business, likewriting emails, getting your first entry level position, working as a marketing freelancer, starting your marketing agency, and how to work remotely.Also included are in-depth vignettes and interviews with renowned communicators for insightful alternate views on what makes a successful marketer.Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, MSF, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.
Author: OECD Publisher: OECD Publishing ISBN: 9264312013 Category : Languages : en Pages : 171
Book Description
This report identifies seven policy dimensions that allow governments – together with citizens, firms and stakeholders – to shape digital transformation to improve lives. It also highlights key opportunities, challenges and policies related to each dimension, offers new insights, evidence and analysis, and provides recommendations for better policies in the digital age.
Author: Paul Leinwand Publisher: Harvard Business Press ISBN: 1647822335 Category : Business & Economics Languages : en Pages : 142
Book Description
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author: Chris Skinner Publisher: Marshall Cavendish International Asia Pte Ltd ISBN: 9814561800 Category : Business & Economics Languages : en Pages : 275
Book Description
Digital Bank tracks the innovations in banking and how the mobile internet is changing the dynamics of consumer and corporate relationships with their banks. The implication is that banks must become digitised, and that is a challenge as becoming a Digital Bank demands new services focused upon 21st-century technologies. Digital Bank not only includes extensive guidance and background on the digital revolution in banking, but also in-depth analysis of the activities of incumbent banks such as Barclays in the UK and mBank in Poland, as well as new start-ups such as Metro Bank and disruptive new models of banking such as FIDOR Bank in Germany. Add on to these a comprehensive sprinkling of completely new models of finance, such as Zopa and Bitcoin, and you can see that this book is a must-have for anyone involved in the future of business, commerce and banking. Chris Skinner is best known as an independent commentator on the financial markets through the Finanser (www.thefinanser.com) and Chair of the European networking forum The Financial Services Club, which he founded in 2004. He is the author of ten books covering everything from European regulations in banking through the credit crisis to the future of banking, and is a regular commentator on BBC News, Sky News and Bloomberg about banking issues. More can be discovered about Chris here: http://thefinanser.co.uk/fsclub/chris-skinner/
Author: Carrie Rogers Whitehead Publisher: Routledge ISBN: 1000299953 Category : Psychology Languages : en Pages : 153
Book Description
Becoming a Digital Parent is a practical, readable guide that will help all parents have confidence to successfully navigate technology with their children. It accessibly presents evidence-based guidance to offer an overview of the digital landscape, empowering parents to embrace opportunities whilst keeping children responsible and safe online. Covering a range of topics including developmental stages, screen time, bed time, gaming, digital identities, and helpful parenting apps and resources, Carrie Rogers-Whitehead explores the challenges and opportunities involved in parenting in the digital age. With advice for parents of babies through to teenagers, each chapter includes an explanation of the latest research, interviews with parents and experts, and helpful case studies gathered by the author during her extensive experience of working directly with parents and children. This book will show parents how to communicate better with their children, create a family technology plan, put in place intervention strategies when things happen, and take advantage of the benefits technology can afford us. Becoming a Digital Parent is ideal for all parents looking to effectively navigate the technological world, and the range of professionals who work with them.
Author: Pierre Levy Publisher: Da Capo Press, Incorporated ISBN: Category : Computers Languages : en Pages : 216
Book Description
Examining the cultural and social impact of new digital technologies, Levy tackles the concept of "the virtual," clearly defining it alongside "the real," "the actual," and "the possible." He shows how the body, the text, and the economy, are made virtual. He then reveals how the Internet and web sites are now transforming the virtual into a "collective intelligence" linked to digital communication. Though Levy agrees with many contemporary philosophers of science that these changes are producing a cultural revolution, he is uniquely optimistic. Allaying the fears of those who think technology will dehumanize society, he demonstrates how the virtual has always been an enduring component of the human mind.
Author: Wilson Ozuem Publisher: Springer Nature ISBN: 303070324X Category : Business & Economics Languages : en Pages : 471
Book Description
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Author: Anurag Harsh Publisher: Bookbaby ISBN: 9781483581477 Category : Business & Economics Languages : en Pages : 0
Book Description
We live at a crucial period in time. The rate of technological innovation has outpaced our ability to see into the future with a reliable degree of accuracy. Yes, we are still able to cope with the vagaries of the world, yet no one can precisely say where we will be even 5 or 10 years from now. The 21st-century and its people are marked by great change, staggering accomplishment, and unprecedented uncertainty. For all this, we've managed to change the course of humanity in ways our ancestors never dreamed. We have prolonged human life well beyond what was typical. We've engineered machinery and digital technology that reduced the need for human involvement, putting more time and energy at our disposal to pursue happiness outside the workroom. We've deconstructed the command-and-control corporate hierarchy that created the concept of "work-life balance," an antidote to the pernicious absorption customary of the workplace. Perhaps in equal measure we've opened gaping divides of global proportions. This is the natural fluctuation of human affairs. There has not been, and maybe will never be, a perfect society. We are flawed in all too human ways. And yet, it is those very flaws, when looked at dispassionately and honestly that can reveal the doorways to a better world for us all. In this book, digital and management guru Anurag Harsh has aggregated many years of writing on the subject of digitalization at the corporate, individual and global levels. The topic of digitalization itself is an incomplete one. As such, to speak on the effects of digitalization will inevitably leave questions unanswered, points unaddressed, and perspectives unrecognized. Nonetheless, the author has done his best to cover these topics from as many perspectives as possible as they relate to the subjects of business, economics, and psychology. The book's goal is to present the reader with a comprehensive understanding of the myriad ways digital technology and the mentality its engendered has changed the course of human history, has changed the way people view each other, and has affected business practices. Beyond describing these effects, the book provides practical measures for people and business owners alike to create a culture of innovation that acknowledges individual differences and seeks to harness them; while contextualizing that culture in a broader discourse about government's role in the digital divides we see opening between peoples today. The book presents the chapters in a way that scaffolds, so that by the end of each section the reader will have an understanding of the central topics orbiting discussions on the economic, social, and psychological effects of digitalization at the corporate, individual and global levels. However, the author urges the reader to treat this book as a unique journey. When you look over the Table of Contents, decide where you want to start based on your interests. After all, customizability is the hallmark of digitalization. When a person or company has truly crafted a digital journey, it matters not where on the path you enter: You will always see, repeated endlessly, every element in the journey. That is the guiding spirit of the next frontier in digital thinking.
Proudly powered by WordPress |
Theme: Rits Blog by Crimson Themes.
Author: Vincent Mosco
Author: Susan J. Barnes
Author: Anya Gildner
Author: OECD
Author: Paul Leinwand
Author: Chris Skinner
Author: Carrie Rogers Whitehead
Author: Pierre Levy
Author: Wilson Ozuem
Author: Anurag Harsh