Pinfluence

Pinfluence PDF Author: Beth Hayden
Publisher: John Wiley & Sons
ISBN: 1118414713
Category : Business & Economics
Languages : en
Pages : 214

Book Description
How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

Soil Ecotoxicology

Soil Ecotoxicology PDF Author: Joseph Tarradellas
Publisher: CRC Press
ISBN: 9781566701341
Category : Science
Languages : en
Pages : 406

Book Description
Soils are receptacles for a wide range of hazardous chemicals generated by human activities. Whether or not this contamination is deliberate, accurate toxicity assessments are important for health and economic reasons. Soil Ecotoxicology discusses the sources, fate, and transport of hazardous chemicals in soils. The fate (biodegradation and modeling) and the potential impacts of pesticides on soil ecosystems are emphasized, and methodologies for performing toxicity assessments are provided.

Present Yourself

Present Yourself PDF Author: Kit Seeborg
Publisher: "O'Reilly Media, Inc."
ISBN: 1449342337
Category : Computers
Languages : en
Pages : 287

Book Description
With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience. Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs. Learn the latest trends and technologies for visual communication in business Discover how SlideShare works, and get started with your own account Use SlideShare to plan, execute, and provide follow-up for event presentations Share your wealth of content to promote trust in your company or brand Anticipate a customer’s needs with knowledge-rich content about their market Collaborate with colleagues and conduct online business research Explore how presentations can help you recruit, hire, or get hired

The Interferon System

The Interferon System PDF Author: W.E. Stewart II
Publisher: Springer Science & Business Media
ISBN: 3709134323
Category : Medical
Languages : en
Pages : 432

Book Description
This book is an update of Interferon, published in 1969 by Dr. Jan Vilcek. The field of interferon research has since expanded from its former narrow treatment of interferon strictly as an antiviral substance, such that The Interferon System now encompasses cellular modulations ranging from immune alterations to cell proliferative restrictions to antitumor activities. The steadily increasing number of these non-antiviral functions of interferons emphasizes the need for a comprehensive - and critical - review of the entire literature of interferon studies. The text, with its supporting bibliography, provides complete coverage of interferon research. A newcomer to the area should find here all the informa tion necessary to understand why interferon, which has been studied for more than twenty years and which originally stirred excitement over its clinical pros pects, is still inspiring speculation about this potential. For those already fa miliar with the seemingly perpetual clinical promise of interferon, this volume should serve as a valuable reference source, the largest bibliography on the subject ever to appear under one cover. Clearly, this book should be considered only as an introduction to the topic and as a reference source; most questions about the interferon system are still unanswered - even unasked. Hopefully this summation and critical evalua tion of work done to date will stimulate and facilitate further progress. William E. Stewart II New York, N. Y., February 1979 Contents I. Introduction ............................................................. .

Econometrics

Econometrics PDF Author: Jan Tinbergen
Publisher: Routledge
ISBN: 1134357109
Category : Business & Economics
Languages : en
Pages : 280

Book Description
Originally published in 1951, this volume reprints the classic work written by one of the leading global econometricians. Econometrics is structured as followed: Part 1 explains the relationship of Econometrics to Economics and Statistics. Part 2 outlines the process of formulating economic hypotheses mathematically and of subjecting them to a statistical test. Part 3 deals with the various component equations of the economic system - the psychic reactions, technical relations and reactions of business life and describes the process of setting up an economic model of the system as a whole. Part 4 llustrates the use of econometric methods for policy purposes.

Social Media Is Bullshit

Social Media Is Bullshit PDF Author: B. J. Mendelson
Publisher: St. Martin's Press
ISBN: 1250017505
Category : Business & Economics
Languages : en
Pages : 239

Book Description
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Modeling and Data Mining in Blogosphere

Modeling and Data Mining in Blogosphere PDF Author: Nitin Agarwal
Publisher: Morgan & Claypool Publishers
ISBN: 1598299085
Category : Computers
Languages : en
Pages : 114

Book Description
This book offers a comprehensive overview of the various concepts and research issues about blogs or weblogs. It introduces techniques and approaches, tools and applications, and evaluation methodologies with examples and case studies. Blogs allow people to express their thoughts, voice their opinions, and share their experiences and ideas. Blogs also facilitate interactions among individuals creating a network with unique characteristics. Through the interactions individuals experience a sense of community. We elaborate on approaches that extract communities and cluster blogs based on information of the bloggers. Open standards and low barrier to publication in Blogosphere have transformed information consumers to producers, generating an overwhelming amount of ever-increasing knowledge about the members, their environment and symbiosis. We elaborate on approaches that sift through humongous blog data sources to identify influential and trustworthy bloggers leveraging content and network information. Spam blogs or "splogs" are an increasing concern in Blogosphere and are discussed in detail with the approaches leveraging supervised machine learning algorithms and interaction patterns. We elaborate on data collection procedures, provide resources for blog data repositories, mention various visualization and analysis tools in Blogosphere, and explain conventional and novel evaluation methodologies, to help perform research in the Blogosphere. The book is supported by additional material, including lecture slides as well as the complete set of figures used in the book, and the reader is encouraged to visit the book website for the latest information: http: //tinyurl.com/mcp-agarwal Table of Contents: Modeling Blogosphere / Blog Clustering and Community Discovery / Influence and Trust / Spam Filtering in Blogosphere / Data Collection and Evaluation

Pinterest for Business

Pinterest for Business PDF Author: Jess Loren
Publisher: Que Publishing
ISBN: 0133102386
Category : Business & Economics
Languages : en
Pages : 326

Book Description
The complete guide to profiting from Pinterest! Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”...driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business! LEARN HOW TO: • Make the right first moves after you’ve signed up for Pinterest • Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more • Quickly set up your branded Pinterest business page • Weave a visual statement that attracts users and convinces them to insert their own stories • Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience • Use Pinterest to “show and tell,” and leverage the powerful psychology of images • Create a word-of-mouth Pinterest network that goes viral • Win by “pinning” within Pinterest’s most important categories • Reach “the power behind the pins” • Stand out on a crowded “pinboard” • Use infographics to communicate more information and encourage more repinning • Replace costly conventional advertising with inexpensive Pinterest campaigns • Supercharge your Twitter and Facebook marketing by integrating Pinterest • Understand Pinterest’s etiquette and avoid its pitfalls
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