The Art of Community

Author: Charles Vogl
Publisher: Berrett-Koehler Publishers
ISBN: 1626568421
Category : Business & Economics
Languages : en
Pages : 217

Book Description
Create a Culture of Belonging! Strong cultures help people support one another, share their passions, and achieve big goals. And such cultures of belonging aren't just happy accidents - they can be purposefully cultivated, whether they're in a company, a faith institution or among friends and enthusiasts. Drawing on 3,000 years of history and his personal experience, Charles Vogl lays out seven time-tested principles for growing enduring, effective and connected communities. He provides hands-on tools for creatively adapting these principles to any group—formal or informal, mission driven or social, physical or virtual. This book is a guide for leaders seeking to build a vibrant, living culture that will enrich lives. Winner of the Nautilus Silver Book Award in the Business and Leadership Category.

Building Brand Communities

Author: Carrie Melissa Jones
Publisher: Berrett-Koehler Publishers
ISBN: 1523086629
Category : Business & Economics
Languages : en
Pages : 265

Book Description
An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.

The Art of Community

Author: Charles H. Vogl
Publisher: Berrett-Koehler Publishers
ISBN: 162656843X
Category : Business & Economics
Languages : en
Pages : 217

Book Description
This practical leadership guide offers seven timeless principles for building a supportive and inclusive community with a strong sense of purpose. Many people think of “community” as something that happens by accident or emerges naturally over time. But in The Art of Community, Charles Vogl shows that there are specific principles that leaders can use to create or strengthen communities. Drawing on three thousand years of tradition, Vogl lays out the seven enduring principles that every community of every kind—whether formal or informal—must master to be effective. Vogl describes the purpose of each principle and offers extensive hands-on tools for implementing them. He also shares ways to help communities remain healthy and life-affirming by avoiding toxic rigidity and exclusivity.

The Business of Belonging

Author: David Spinks
Publisher: John Wiley & Sons
ISBN: 1119766125
Category : Business & Economics
Languages : en
Pages : 214

Book Description
"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

Community

Author: Peter Block
Publisher: Berrett-Koehler Publishers
ISBN: 1605095362
Category : Business & Economics
Languages : en
Pages : 363

Book Description
Most of our communities are fragmented and at odds within themselves. Businesses, social services, education, and health care each live within their own worlds. The same is true of individual citizens, who long for connection but end up marginalized, their gifts overlooked, their potential contributions lost. What keeps this from changing is that we are trapped in an old and tired conversation about who we are. If this narrative does not shift, we will never truly create a common future and work toward it together. What Peter Block provides in this inspiring new book is an exploration of the exact way community can emerge from fragmentation. How is community built? How does the transformation occur? What fundamental shifts are involved? What can individuals and formal leaders do to create a place they want to inhabit? We know what healthy communities look like—there are many success stories out there. The challenge is how to create one in our own place. Block helps us see how we can change the existing context of community from one of deficiencies, interests, and entitlement to one of possibility, generosity, and gifts. Questions are more important than answers in this effort, which means leadership is not a matter of style or vision but is about getting the right people together in the right way: convening is a more critical skill than commanding. As he explores the nature of community and the dynamics of transformation, Block outlines six kinds of conversation that will create communal accountability and commitment and describes how we can design physical spaces and structures that will themselves foster a sense of belonging. In Community, Peter Block explores a way of thinking about our places that creates an opening for authentic communities to exist and details what each of us can do to make that happen.

Building Successful Online Communities

Author: Robert E. Kraut
Publisher: MIT Press
ISBN: 0262528916
Category : Social Science
Languages : en
Pages : 323

Book Description
How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

The Art of Gathering

Author: Priya Parker
Publisher: Penguin
ISBN: 1594634939
Category : Self-Help
Languages : en
Pages : 322

Book Description
"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.

Building Powerful Community Organizations

Author: Michael Jacoby Brown
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 428

Book Description
Using stories and exercises from grassroots organizing experience ... [this book] walks you through the steps of starting a new group or strengthening an old one - to build a better world.-Back cover.

The Art of Community

Author: Charles H. Vogl
Publisher:
ISBN: 9780369313386
Category :
Languages : en
Pages : 342

Book Description
Bring People Together! Strong communities help people support one another, share their passions, and achieve big goals. And such communities aren't just happy accidents-they can be purposefully cultivated, whether they're in a company, in a faith institution, or among friends and enthusiasts. Drawing on 3,000 years of history and his personal experience, Charles Vogl lays out seven time-tested principles for growing enduring, effective, and connected communities. He provides hands-on tools for creatively adapting these principles to any group-formal or informal, mission driven or social, physical or virtual. This book is a guide for leaders seeking to build a vibrant, living entity that will greatly enrich its members' lives.

Storytelling for Leadership

Author: Charles Vogl
Publisher:
ISBN: 9781955821322
Category :
Languages : en
Pages : 300

Book Description
Tell stories that matter. All great leaders--whether veteran CEOs, new entrepreneurs, change agents or clergy--achieve their success by inspiring others. Inspiring others depends on creating an emotional connection with stakeholders. It's very often the stories we tell that successfully build such connections. Drawing on his experience as both an award-winning PBS filmmaker and human rights advocate, Charles Vogl offers this practical and concise guide to teach leaders (and those who aspire to lead) how to present authentic, emotionally resonant stories that specifically serve their leadership roles. The book distills seven story elements from centuries of wisdom. With these tools, leaders can feel confident that their stories will connect with others and move them to engage with their own talents and resources. Authenticity is so rare in this world that when people hear it, they are touched and will be moved to action in stunning and surprising ways.