Author: Heidrun Osterer
Publisher: Walter de Gruyter
ISBN: 3038212601
Category : Architecture
Languages : en
Pages : 464
Book Description
Das internationale Schriftschaffen nach 1950 wurde maßgeblich geprägt vom Schweizer Adrian Frutiger. Sein Schriftprogramm Univers und die zum ISO-Standard erklärte, maschinenlesbare Schrift OCR-B sind ebenso Meilensteine wie die zur Frutiger weiterentwickelte Schrift der Pariser Flughäfen – ein Qualitätsstandard für Signalisationsschriften. Mit den Corporate Types prägte er Firmenauftritte wie den der japanischen Kosmetiklinie Shiseido. Insgesamt entstanden rund 50 Schriften, darunter Ondine, Méridien, Avenir und Vectora. Auf Gesprächen mit Frutiger basierend sowie auf umfangreichen Recherchen in Frankreich, England, Deutschland und der Schweiz, zeichnet die Publikation den gestalterischen Werdegang des Schriftkünstlers exakt nach. Es werden alle Schriften – vom Entwurf bis zur Vermarktung – abgebildet sowie mit Bezug zu Technik und zu artverwandten Schriften analysiert. Bisher unveröffentlichte, nicht realisierte Schriften sowie über 100 Logos vervollständigen das Bild. Mit dieser zweiten Auflage, einer korrigierten und durch einen Index erweiterten Studienausgabe, lässt sich Frutigers Werk noch besser erschliessen.
The Modern Poster
Author: Stuart Wrede
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 268
Book Description
This lavishly illustrated volume presents in full color more than 300 of the finest posters selected from the rich resources of the graphic design collection of The Museum of Modern Art.
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 268
Book Description
This lavishly illustrated volume presents in full color more than 300 of the finest posters selected from the rich resources of the graphic design collection of The Museum of Modern Art.
Graphic Design History
Author: Steven Heller
Publisher: Skyhorse Publishing Inc.
ISBN: 9781581150940
Category : Art
Languages : en
Pages : 341
Book Description
A collection of essays defining the history of graphic design. Nearly 70ritical essays by leading writers explore and define the unique moments,ersonages and events that shaped the course of graphic design from itsarliest beginnings at the turn of the 20th century to the present. Culledrom obscure sources, the writings should provide valuable information andnsight for students, teachers, scholars, and practitioners of design.
Publisher: Skyhorse Publishing Inc.
ISBN: 9781581150940
Category : Art
Languages : en
Pages : 341
Book Description
A collection of essays defining the history of graphic design. Nearly 70ritical essays by leading writers explore and define the unique moments,ersonages and events that shaped the course of graphic design from itsarliest beginnings at the turn of the 20th century to the present. Culledrom obscure sources, the writings should provide valuable information andnsight for students, teachers, scholars, and practitioners of design.
Graphic Design Visionaries
Author: Caroline Roberts
Publisher: Laurence King Publishing
ISBN: 9781780674841
Category : Design
Languages : en
Pages : 0
Book Description
Featuring 75 of the world's most influential designers, this book presents the story of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corporate American branding. The book profiles masters of typography, such as Wim Crouwel and Neville Brody; visionary magazine designers, such as Leo Lionni and Cipe Pineles; designers who influenced the world of film, such as Saul Bass and Robert Brownjohn; and the creators of iconic poster work, such as Armin Hofmann, Rogério Duarte and Yusaku Kamekura. Combining insightful text and key visual examples, this is a dynamic and richly illustrated guide to the individuals whose vision has defined the world of graphic design.
Publisher: Laurence King Publishing
ISBN: 9781780674841
Category : Design
Languages : en
Pages : 0
Book Description
Featuring 75 of the world's most influential designers, this book presents the story of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corporate American branding. The book profiles masters of typography, such as Wim Crouwel and Neville Brody; visionary magazine designers, such as Leo Lionni and Cipe Pineles; designers who influenced the world of film, such as Saul Bass and Robert Brownjohn; and the creators of iconic poster work, such as Armin Hofmann, Rogério Duarte and Yusaku Kamekura. Combining insightful text and key visual examples, this is a dynamic and richly illustrated guide to the individuals whose vision has defined the world of graphic design.
Playfully Rigid
Author: Claude Lichtenstein
Publisher: Lars Muller Publishers
ISBN:
Category : Architecture
Languages : en
Pages : 314
Book Description
"Necessity is the mother of invention, but therein lies a dilemma: What must a society do if it wishes to remain inventive, yet defines itself in terms of prosperity, not need? It must take a particular stance toward prosperity, even toward excess. Clarity and a systematic approach are parts of this stance, as is the designer's ability to endow objects with "esprit". Ingenuity and clarity are the two poles of a field of tension that produces an impression of ease and authority. This book is a collection of Swiss architecture, graphics, and design from 1950 to the present, viewed in terms of this creative polarity."--BOOK JACKET.
Publisher: Lars Muller Publishers
ISBN:
Category : Architecture
Languages : en
Pages : 314
Book Description
"Necessity is the mother of invention, but therein lies a dilemma: What must a society do if it wishes to remain inventive, yet defines itself in terms of prosperity, not need? It must take a particular stance toward prosperity, even toward excess. Clarity and a systematic approach are parts of this stance, as is the designer's ability to endow objects with "esprit". Ingenuity and clarity are the two poles of a field of tension that produces an impression of ease and authority. This book is a collection of Swiss architecture, graphics, and design from 1950 to the present, viewed in terms of this creative polarity."--BOOK JACKET.