Understanding Media Semiotics

Understanding Media Semiotics PDF Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 1350064181
Category : Language Arts & Disciplines
Languages : en
Pages : 312

Book Description
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Media Semiotics

Media Semiotics PDF Author: Jonathan Bignell
Publisher: Manchester University Press
ISBN: 9780719045011
Category : Mass media
Languages : en
Pages : 244

Book Description
Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Semiotics of the Media

Semiotics of the Media PDF Author: Winfried Nöth
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110803615
Category : Language Arts & Disciplines
Languages : en
Pages : 908

Book Description

Understanding Media Semiotics

Understanding Media Semiotics PDF Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 135006419X
Category : Language Arts & Disciplines
Languages : en
Pages : 312

Book Description
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Interactive Media: The Semiotics of Embodied Interaction

Interactive Media: The Semiotics of Embodied Interaction PDF Author: Shaleph O'Neill
Publisher: Springer Science & Business Media
ISBN: 1848000367
Category : Computers
Languages : en
Pages : 188

Book Description
The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.

Media Semiotics

Media Semiotics PDF Author: Jonathan Bignell
Publisher: Manchester University Press
ISBN: 9780719062056
Category : Literary Criticism
Languages : en
Pages : 260

Book Description
Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Semiotic analysis of media content

Semiotic analysis of media content PDF Author: Francis Arackal Thummy
Publisher: GRIN Verlag
ISBN: 3668934983
Category : Literary Criticism
Languages : en
Pages : 23

Book Description
Academic Paper from the year 2017 in the subject German Studies - Linguistics, grade: NA, , course: Semiotic Analysis, Film Appreciation, Media, language: English, abstract: The science of symbols, called semiotics or semiology, helps us understand our world that is full of signs and symbols. One of the areas where semiotics proves to be useful is in the field of the media. It enables us to see how media content is produced by the sender and consumed and interpreted by the audience. This paper takes a special look at the semiotic understanding of media and explains how semiotics is used in making media content, especially advertising and films. The content of an advertisement gives rise to many meanings and interpretations. Some writers use the term media ‘text’ instead of media ‘content’. A text can be understood in a variety of ways. Thus media content or text in principle is polysemic, having multiple potential meanings for its audience. Further, media content can be differentiated according to its degree of openness. Semiotic method as applied to media content sheds light on the hidden or underlying meanings. Considered in this way, the primary objective of media semiotics is to study how the mass media create or recycle signs for their own ends.

Encyclopedic Dictionary of Semiotics, Media, and Communications

Encyclopedic Dictionary of Semiotics, Media, and Communications PDF Author: Marcel Danesi
Publisher: University of Toronto Press
ISBN: 9780802083296
Category : Language Arts & Disciplines
Languages : en
Pages : 284

Book Description
Collected here are definitions and descriptions of terms, concepts, personages, schools of thought, and historical movements that appear frequently in the literature.".

The Handbook of Media and Mass Communication Theory

The Handbook of Media and Mass Communication Theory PDF Author: Robert S. Fortner
Publisher: John Wiley & Sons
ISBN: 1118770005
Category : Social Science
Languages : en
Pages : 1008

Book Description
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase

Semiotics: The Basics

Semiotics: The Basics PDF Author: Daniel Chandler
Publisher: Routledge
ISBN: 1134324766
Category : Literary Criticism
Languages : en
Pages : 295

Book Description
This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.
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