Six Billion Shoppers

Author: Porter Erisman
Publisher: St. Martin's Press
ISBN: 1250088682
Category : Business & Economics
Languages : en
Pages : 254

Book Description
An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Alibaba's World

Author: Porter Erisman
Publisher: Macmillan + ORM
ISBN: 146687886X
Category : Business & Economics
Languages : en
Pages : 217

Book Description
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.

Summary of Porter Erisman's Six Billion Shoppers

Author: Milkyway Media
Publisher: Milkyway Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 78

Book Description
Get the Summary of Porter Erisman's Six Billion Shoppers in 20 minutes. Please note: This is a summary & not the original book. "Six Billion Shoppers" delves into the transformative journey of e-commerce across various global landscapes, from its early inception to its current state as a driving force in emerging markets. The book traces the evolution of retail, starting with the pioneering mail-order catalog of Montgomery Ward in the 19th century, which disrupted the general store monopoly by offering goods at wholesale prices. It then transitions to the story of Walmart, which revolutionized retail with its focus on thin margins and high volume sales, setting the stage for the e-commerce giants of today...

Kill Six Billion Demons Book Four: King Of Swords

Author: Tom Parkinson-Morgan
Publisher: Image Comics
ISBN: 1534321470
Category : Comics & Graphic Novels
Languages : en
Pages : 196

Book Description
In the fourth chapter of the popular webcomic KILL SIX BILLION DEMONS, heir to the multiverse Allison Ruth must grapple with the limits to her own strength as she enters the world's deadliest multiversal fighting tournament in a desperate struggle against the god-king Solomon David.

China's Super Consumers

Author: Savio Chan
Publisher: John Wiley & Sons
ISBN: 1118905903
Category : Business & Economics
Languages : en
Pages : 245

Book Description
Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Kill Six Billion Demons Book 1

Author: Tom Parkinson-Morgan
Publisher: Image Comics
ISBN: 1534301070
Category : Comics & Graphic Novels
Languages : en
Pages : 108

Book Description
In this collection of the first story arc of the popular webcomic Kill Six Billion Demons, sorority sister Allison Ruth must travel to Throne, the ancient city at the center of the multiverse, in an epic bid to save her boyfriend from the clutches of the seven evil kings that rule creation. Includes excerpts from in-universe religious texts, stories, and more

Billions

Author: Tom Doctoroff
Publisher: St. Martin's Press
ISBN: 1466893362
Category : Business & Economics
Languages : en
Pages : 241

Book Description
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.

The Complete E-Commerce Book

Author: Janice Reynolds
Publisher: CRC Press
ISBN: 1482295660
Category : Computers
Languages : en
Pages : 381

Book Description
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

I Want That!

Author: Thomas Hine
Publisher: Harper Collins
ISBN: 9780060959838
Category : History
Languages : en
Pages : 244

Book Description
Shopping has a lot in common with sex. Just about everybody does it. Some people brag about how well they do it. Some keep it a secret. And both provide ample opportunities to make foolish choices. Choosing and using objects is a primal human activity, and I Want That! is nothing less than a portrait of humanity as the species that shops. It explores the history of acquisition -- finding, choosing, spending -- from our amber-coveting Neolithic forebears to Renaissance nobles who outfitted themselves for power to twenty-first-century bargain hunters looking for a good buy on eBay. I Want That! explores the minds of shoppers in the quest to nourish and feed fantasies, to define individuality, to provide for family, and to satisfy the needs for celebration, power, and choice -- all of which lead us to malls, boutiques, websites, and superstores.

Outside in

Author: Harley Manning
Publisher: Houghton Mifflin Harcourt
ISBN: 0547913982
Category : Business & Economics
Languages : en
Pages : 275

Book Description
For readers of "Delivering Happiness" and "The New Gold Standard"--a revolutionary approach to understanding and mastering the customer experience from Forrester Research.