Social Media in Musical Theatre

Author: Trevor Boffone
Publisher: Bloomsbury Publishing
ISBN: 1350358576
Category : Performing Arts
Languages : en
Pages : 83

Book Description
This book introduces readers to the widespread phenomenon of how social media platforms such as YouTube, Twitter, and TikTok become an extension of long-standing aspects of musical theatre engagement. Although casual observers may dismiss social media's import, social media has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. Social Media in Musical Theatre moves beyond viewing social media merely as a passing fad or a space free from critical engagement. Rather, this volume takes a serious look at the critical role social media play in musicals, thus challenging how social media users and musical theatre-makers alike approach digital spaces. This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok.

Theatre and Social Media

Author: Patrick Lonergan
Publisher: Bloomsbury Publishing
ISBN: 1350464961
Category : Performing Arts
Languages : en
Pages : 69

Book Description
How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? How have changes in the use of social media affected the theatre? How does social media itself operate as a performance space? Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this concise study of the revealing relationship between theatre and social media, Patrick Lonergan considers social media as a performance space, analyses how theatre-makers' engagement with social media on and off stage affects elements of theatrical composition and reception, and explores the practical and conceptual implications of audiences interacting with professional productions through social media. Exploring case studies from Shakespearean performance to Broadway musicals, this revised edition explores new approaches to social media and theatre, asking how new platforms can influence, and even create, theatre productions.

Theatre, Social Media, and Meaning Making

Author: Bree Hadley
Publisher: Springer
ISBN: 3319548824
Category : Performing Arts
Languages : en
Pages : 261

Book Description
This book offers the first broad-based survey of the way artists, audiences and society at large are making use of social media, and how the emergence of social media platforms that allow two-way interaction between these groups has been held up as a ‘game changer’ by many in the theatre industry. The first book to analyse aesthetic, critical, audience development, marketing and assessment uptake of social media in the theatre industry in an integrated fashion, Theatre, Social Media and Meaning Making examines examples from the USA, UK, Europe and Australasia to provide a snapshot of this emerging niche within networked, telematic, immersive and participatory theatre production and reception practices. A vital new resource for the field, this book will appeal to scholars, students, and industry practitioners alike.

Advertising and Marketing in Theater

Author: George Capaccio
Publisher: Cavendish Square Publishing, LLC
ISBN: 1502630001
Category : Juvenile Nonfiction
Languages : en
Pages : 98

Book Description
The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.

Viral Performance

Author: Miriam Felton-Dansky
Publisher: Northwestern University Press
ISBN: 0810137178
Category : Performing Arts
Languages : en
Pages : 337

Book Description
Digital culture has occasioned a seismic shift in the discourse around contagion, transmission, and viral circulation. Yet theater, in the cultural imagination, has always been contagious. Viral Performance proposes the concept of the viral as an essential means of understanding socially engaged and transmedial performance practices since the mid-twentieth century. Its chapters rethink the Living Theatre’s Artaudian revolution through the lens of affect theory, bring fresh attention to General Idea’s media-savvy performances of the 1970s, explore the digital-age provocations of Franco and Eva Mattes and Critical Art Ensemble, and survey the dramaturgies and political stakes of global theatrical networks. Viral performance practices testify to the age-old—and ever renewed—instinct that when people gather, something spreads. Performance, an art form requiring and relying on live contact, renders such spreading visible, raises its stakes, and encodes it in theatrical form. The artists explored here rarely disseminate their ideas or gestures as directly as a viral marketer or a political movement would; rather, they undermine simplified forms of contagion while holding dialogue with the philosophical and popular discourses, old and new, that have surrounded viral culture. Viral Performance argues that the concept of the viral is historically deeper than immediate associations with the contemporary digital landscape might suggest, and far more intimately linked to live performance

iBroadway

Author: Jessica Hillman-McCord
Publisher: Springer
ISBN: 3319648764
Category : Social Science
Languages : en
Pages : 368

Book Description
This book argues that the digital revolution has fundamentally altered the way musicals are produced, followed, admired, marketed, reviewed, researched, taught, and even cast. In the first hundred years of its existence, commercial musical theatre functioned on one basic model. However, with the advent of digital and network technologies, every musical theatre artist and professional has had to adjust to swift and unanticipated change. Due to the historically commercial nature of the musical theatre form, it offers a more potent test case to reveal the implications of this digital shift than other theatrical art forms. Rather than merely reflecting technological change, musical theatre scholarship and practice is at the forefront of the conversation about art in the digital age. This book is essential reading for musical theatre fans and scholars alike.

Theatre, Performance and Change

Author: Stephani Etheridge Woodson
Publisher: Springer
ISBN: 331965828X
Category : Performing Arts
Languages : en
Pages : 370

Book Description
This book works to 'make change strange' from and for the field of theatre and performance studies. Growing from the idea that change is an under-interrogated category that over-determines theatre and performance as an artistic, social, educational, and material practice, the scholars and practitioners gathered here (including specialists in theatre history and literature, educational theatre, youth arts, arts policy, socially invested theatre, and activist performance) take up the question of change in thirty-five short essays. For anyone who has wondered about the relationships between theatre, performance and change itself, this book is an essential conversation starter.

The Politics of New Media Theatre

Author: Gabriella Giannachi
Publisher: Routledge
ISBN: 1134272626
Category : Art
Languages : en
Pages : 166

Book Description
The first book in the field to explore the links between theories of globalization and surveillance, bipower and biopolitics, performance and theatre, computer arts and politics, "The Politics of New Media Theatre" is an investigation into the political role played by the new media theatre. Gabriella Giannachi explores how new media arts constitute themselves as a radical political movement, and presents an analysis of both the role of virtuality in radical performance and politics in virtual and mixed reality practices. This outstanding new work offers an analysis of leading political, philosophical and artistic texts and artworks, and represents a milestone for anyone interested in new technologies, theatre and politics.

Theater in a Post-Truth World

Author: William C. Boles
Publisher: Bloomsbury Publishing
ISBN: 1350215872
Category : Performing Arts
Languages : en
Pages : 237

Book Description
This is the first book to examine how the concept and disagreements around post-truth have been explored in the world of theater and performance. It covers a wide spectrum of manifestations and expressions-from the plays of Caryl Churchill, Anne Washburn, and David Henry Hwang, to the inherent theatricality of press conferences, FBI interviews and protests that embrace the confusion created by post-truth rhetoric to muddy issues and deflect blame, to theatrical performance, where the nature of truth is challenged through staged visuals which run counter to what the audience hears, provoking a debate about where the truth actually lies. With contributions by scholars from around the world, Theater in a Post-Truth World considers a wide array of examples from American and British drama and politics, Australian theater, and the work of performance artist Marina Abramovic. Together these provide a glimpse into how the theater in its many forms provides a venue to raise awareness and encourage critical thinking about the contemporary ubiquity of post-truth.

Impacting Theatre Audiences

Author: Dani Snyder-Young
Publisher: Routledge
ISBN: 1000545911
Category : Performing Arts
Languages : en
Pages : 258

Book Description
This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dani Snyder-Young and Matt Omasta present an overview of the burgeoning subfield of audience studies in theatre and performance studies, followed by an introduction to the wide range of ways scholars can study the experiences of spectators. Consisting of chapter-length case studies, the book addresses methodologies for examining spectatorship, including qualitative, quantitative, historical/historiographic, arts-based, participatory, and mixed methods approaches. This volume will be of great interest to theatre and performance studies scholars as well as industry professionals working in marketing, audience development, and community engagement.