Author: Marc Roche
Publisher:
ISBN: 9781096644170
Category :
Languages : en
Pages : 96
Book Description
About this Professional Email Book INCLUDES 100 + BUSINESS EMAIL TEMPLATES. BUSINESS EMAIL: BUSINESS ENGLISH WRITING ESSENTIALS Professional emails are too important to mess up. They are evidence of something that you said or did, and as such, they can be your best friend or your worst nightmare. Every day a staggering amount of business communication takes place. This book will help you not only write more professional business e-mails but also improve your overall business English. "Know your context as well as your audience." Like everything in life, emails are not created equal. The same email can be digital gold or digital poop depending on the situation in which it's deployed, so you must always pay attention to context. Even if you send exactly the same email to the same audience, in a different context they will interpret your email differently, as they will approach it with a different mind-frame, together with a different set of beliefs and expectations. When you approach an email in a business setting, the first thing to do is to decide exactly what you want from the exchange and then, what context you are writing in. Is this a close colleague but there is a not-so close colleague included into the email exchange? Is this an invitation to have drinks after work with someone who has worked with you for years and has suddenly decided to change paths in their career? Are you about to fire someone you respect immensely? Are you sending a group email to organise a meeting, or are you asking someone to pay you because they haven't paid their invoice on time again? All these things matter, and are particularly important because you don't have the benefit of body language or facial expressions when you write. People also tend to forget verbal exchanges more readily, but the written word is powerful. "The pen is "mightier than the sword..." (Edward Bulwer-Lytton) and people will judge you based on how you use your pen.I could not possibly list all the people who have influenced me through their work, but I will try to mention a few of the ones who spring to mind in no particular order. These are my business heroes, and without their contribution through their work, I would never have been able to write this book. If you have never read their books, and are interested in business and entrepreneurship, I implore you to go out, and buy them and read them over, and over again. Gary VaynerchukPat Flynn Dan Meredith Timothy FerrissDale Carnegie Danny Rubin Hassan OsmanMegan SharmaWilliam Strunk Jr.If I could write a note of advice about emails and business communication to the 25-year old Marc, I would probably send him the following checklist. I wish someone had told me all this. 1.Forget your ego. Never write with the objective of impressing someone, even if that someone is you! Sometimes we write and then re-read what we have written a few times, then we give ourselves a mental round of applause before sending it. The problem is, our priority wasn't communication in this scenario, it was to feed our ego. Trying to impress people with long over-complicated sentences and words has the opposite effect. Always keep clear communication and context in mind in every exchange. 2.Aim to explain difficult concepts or problems in a simple easy-to-understand way. This shows intelligence, because it means you have digested the concepts and are skilful enough to explain them. When you make concepts sound more complicated than they are, it gives people the impression that you don't understand, because you probably don ́t. 3.If it's not relevant to the situation or the decision being made, don't mention it, it will clutter your communication and could cause confusion. 4.When you need to write important or sensitive emails, stick to the facts. Your emotions or opinions are not important or relevant in most cases.
A World Without Email
Author: Cal Newport
Publisher: Penguin
ISBN: 0525536574
Category : Business & Economics
Languages : en
Pages : 320
Book Description
New York Times bestseller! From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.
Publisher: Penguin
ISBN: 0525536574
Category : Business & Economics
Languages : en
Pages : 320
Book Description
New York Times bestseller! From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.
Email Writing
Author: Marc Roche
Publisher:
ISBN:
Category :
Languages : en
Pages : 130
Book Description
"Your email behavior has the potential to make or break you, both personally and professionally." Email Writing: Advanced (c). How to Write Emails Professionally. Advanced Business Etiquette & Secret Tactics for Writing at Work. Produce Professional Emails, Business Letters, Proposals & Reports Marc Roche's new business English book focuses exclusively on email writing for work and business. This book is about business email writing that works for you and your company. It includes exclusive VIP access to business letters + business letter templates. Email etiquette lessons will guide you through the basics and the not so basics of emailing your colleagues, bosses and clients. You can also download Marc Roche's Starter Library with 700+ Business English Resources FOR FREE and get a FREE Professional Writing Course on How to Write Emails Professionally. What you will get in this email writing book: The 14 Essential Rules of Email Etiquette How to Skyrocket Your Email Productivity Creating a Positive Email Routine The Ultimate Email Processing System Key Language Principles of Writing Emails Negative Words You Should Avoid Using if Possible Being Specific in Your Emails Proposals & Persuasive Emails Guiding Your Audience Paint the Picture! Use Analogies How to Craft your Message How to Achieve Maximum Effect 5 Phrases That Move People to Action (Perfect for Email Negotiations, Marketing & Sales) The Six Formulas for Expressing Benefits The Power of Odd Numbers How to Use Bullet Points to Maximum Effect Email Writing Voice & Style Company Introduction Example Cover Letter Example Welcome Email Example How to Add Personality to Your Emails Increase Your Credibility Graphs Statistics Quotes How to Use Graph Data in Your Emails Data Resources & Tools General Data/Research Academic Studies/White Papers Financial Data Government/World Data Social Data Health Data
Publisher:
ISBN:
Category :
Languages : en
Pages : 130
Book Description
"Your email behavior has the potential to make or break you, both personally and professionally." Email Writing: Advanced (c). How to Write Emails Professionally. Advanced Business Etiquette & Secret Tactics for Writing at Work. Produce Professional Emails, Business Letters, Proposals & Reports Marc Roche's new business English book focuses exclusively on email writing for work and business. This book is about business email writing that works for you and your company. It includes exclusive VIP access to business letters + business letter templates. Email etiquette lessons will guide you through the basics and the not so basics of emailing your colleagues, bosses and clients. You can also download Marc Roche's Starter Library with 700+ Business English Resources FOR FREE and get a FREE Professional Writing Course on How to Write Emails Professionally. What you will get in this email writing book: The 14 Essential Rules of Email Etiquette How to Skyrocket Your Email Productivity Creating a Positive Email Routine The Ultimate Email Processing System Key Language Principles of Writing Emails Negative Words You Should Avoid Using if Possible Being Specific in Your Emails Proposals & Persuasive Emails Guiding Your Audience Paint the Picture! Use Analogies How to Craft your Message How to Achieve Maximum Effect 5 Phrases That Move People to Action (Perfect for Email Negotiations, Marketing & Sales) The Six Formulas for Expressing Benefits The Power of Odd Numbers How to Use Bullet Points to Maximum Effect Email Writing Voice & Style Company Introduction Example Cover Letter Example Welcome Email Example How to Add Personality to Your Emails Increase Your Credibility Graphs Statistics Quotes How to Use Graph Data in Your Emails Data Resources & Tools General Data/Research Academic Studies/White Papers Financial Data Government/World Data Social Data Health Data
The Professional Business Email Etiquette Handbook & Guide
Author: Gerard Assey
Publisher: Gerard Assey
ISBN: 8194684773
Category : Business & Economics
Languages : en
Pages :
Book Description
There is little doubt that online technologies have transformed the way business operates in recent years. And in this age of such advanced technology, email is still the most preferred and often most efficient form of communication, but yet regrettably many organizations treat this very important form of business communication casually and lightly. With the average professional sending 40 emails per day and receiving 121, there is definitely a chance to move fast in email communication, thus overlooking fundamental email etiquette rules. This means that you have 40 opportunities to market yourself and your business in those individual emails you send, every single day. A recent study found that the average adult spends approximately 5 hours a day checking email: 3 hours checking work email and 2 hours checking personal email. This time is spent reading and composing hundreds of messages at a very fast pace –obviously leaving a lot of room for error. These errors can lead to missed opportunities or appearing totally unprofessional. You would have experienced many replying to emails late or not at all or even sending replies that do not actually answer the questions being asked. This can cause a potentially damaging effect on the image of the organization, resulting finally in a loss of business. There are basically 3 key entrances to any business: 1. The front door (face- to-face-walk-in-customers or customers solicited by your sales personnel) 2. The telephone and 3. The net. And the chances are that, if either of these are NOT handled properly, you have lost your customer forever! Think of this for a moment: If most of the business coming in is through the net, and if your organization is able to deal professionally with email, then this will most certainly result in your organization having that all important competitive edge. On the other hand, if not handled the right way, then in the very first instance, chances are that you have lost a customer- and it could even be forever. And remember word of mouth travels fast today- thanks to the social media platforms. So this is where the importance of educating your employees can help, thus protecting your company from awkward liability issues as well. By having employees use appropriate, business like language and etiquette in all electronic communications, employers can limit their liability risks and improve the overall effectiveness of the organization, thus resulting in greater returns with a professional image and branding. Therefore, when it comes to any material or correspondence being sent out from your organization, it is of vital importance to convey the right message in the right way- to ensure that this creates the right impression that you are a credible, professional enterprise and one that will be easy and a pleasure to do business with. And remember you only have that one chance to make that first impression which will be invaluable to building trust and confidence. So like any tool or skill, it is important therefore that organizations take the time to provide the right support to ensure and enable staff to effectively integrate the right online tools and skills into their daily work routine, and gain maximum benefit. It is also vital that organizations develop internal policies to guide employees on the correct use of such online communications, to cover issues such as personal use, privacy, monitoring, downloading of content, access by third parties, and illegal use of the internet to avoid any embarrassment or awkward liability issues that can otherwise arise. This little book: ‘The Professional Business Email Etiquette Handbook & Guide’ comes to you at such a crucial time as this, when the world is going through a pandemic and one needs to be all the more sensitive especially with the right etiquette. So I believe that this will immensely help in equipping you and your team with the essential skills and techniques necessary for managing and structuring emails and writing professionally. So here’s to how to Write Right- the Email Way!
Publisher: Gerard Assey
ISBN: 8194684773
Category : Business & Economics
Languages : en
Pages :
Book Description
There is little doubt that online technologies have transformed the way business operates in recent years. And in this age of such advanced technology, email is still the most preferred and often most efficient form of communication, but yet regrettably many organizations treat this very important form of business communication casually and lightly. With the average professional sending 40 emails per day and receiving 121, there is definitely a chance to move fast in email communication, thus overlooking fundamental email etiquette rules. This means that you have 40 opportunities to market yourself and your business in those individual emails you send, every single day. A recent study found that the average adult spends approximately 5 hours a day checking email: 3 hours checking work email and 2 hours checking personal email. This time is spent reading and composing hundreds of messages at a very fast pace –obviously leaving a lot of room for error. These errors can lead to missed opportunities or appearing totally unprofessional. You would have experienced many replying to emails late or not at all or even sending replies that do not actually answer the questions being asked. This can cause a potentially damaging effect on the image of the organization, resulting finally in a loss of business. There are basically 3 key entrances to any business: 1. The front door (face- to-face-walk-in-customers or customers solicited by your sales personnel) 2. The telephone and 3. The net. And the chances are that, if either of these are NOT handled properly, you have lost your customer forever! Think of this for a moment: If most of the business coming in is through the net, and if your organization is able to deal professionally with email, then this will most certainly result in your organization having that all important competitive edge. On the other hand, if not handled the right way, then in the very first instance, chances are that you have lost a customer- and it could even be forever. And remember word of mouth travels fast today- thanks to the social media platforms. So this is where the importance of educating your employees can help, thus protecting your company from awkward liability issues as well. By having employees use appropriate, business like language and etiquette in all electronic communications, employers can limit their liability risks and improve the overall effectiveness of the organization, thus resulting in greater returns with a professional image and branding. Therefore, when it comes to any material or correspondence being sent out from your organization, it is of vital importance to convey the right message in the right way- to ensure that this creates the right impression that you are a credible, professional enterprise and one that will be easy and a pleasure to do business with. And remember you only have that one chance to make that first impression which will be invaluable to building trust and confidence. So like any tool or skill, it is important therefore that organizations take the time to provide the right support to ensure and enable staff to effectively integrate the right online tools and skills into their daily work routine, and gain maximum benefit. It is also vital that organizations develop internal policies to guide employees on the correct use of such online communications, to cover issues such as personal use, privacy, monitoring, downloading of content, access by third parties, and illegal use of the internet to avoid any embarrassment or awkward liability issues that can otherwise arise. This little book: ‘The Professional Business Email Etiquette Handbook & Guide’ comes to you at such a crucial time as this, when the world is going through a pandemic and one needs to be all the more sensitive especially with the right etiquette. So I believe that this will immensely help in equipping you and your team with the essential skills and techniques necessary for managing and structuring emails and writing professionally. So here’s to how to Write Right- the Email Way!
Business Email Writing: 99+ Essential Message Templates
Author: John Lewis
Publisher: Boost Template LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 173
Book Description
Unleash Your Unstoppable Communication Skills! Master Business Email Writing with 99+ Essential Message Templates. Dominate the Professional World Now! In today's cutthroat business landscape, communication is the key that unlocks success. Want to be heard, respected, and unstoppable in your career? It all starts with mastering the art of Business Email Writing. *"Business Email Writing: 99+ Essential Message Templates" is the ultimate guide that gives you the edge over your competitors. Say goodbye to confusion, missed opportunities, and wasted time. With our powerful templates, you'll craft compelling emails that demand attention and get results. *Why settle for average when you can be exceptional? Stand out from the crowd and establish yourself as a force to be reckoned with. Our proven techniques will transform you into a professional powerhouse, leaving your peers in awe. *Time is money, and our concise subject lines and strategic organization ensure your recipients take notice instantly. Nail that first impression, and watch doors of opportunity swing wide open. *No more fumbling for words or second-guessing your tone. With our expert guidance, you'll exude confidence, professionalism, and respect in every word you write. Ready to accelerate your career and skyrocket your success? Don't miss this chance to become an unstoppable force in the business world. Grab "Business Email Writing: 99+ Essential Message Templates" now and make your mark!
Publisher: Boost Template LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 173
Book Description
Unleash Your Unstoppable Communication Skills! Master Business Email Writing with 99+ Essential Message Templates. Dominate the Professional World Now! In today's cutthroat business landscape, communication is the key that unlocks success. Want to be heard, respected, and unstoppable in your career? It all starts with mastering the art of Business Email Writing. *"Business Email Writing: 99+ Essential Message Templates" is the ultimate guide that gives you the edge over your competitors. Say goodbye to confusion, missed opportunities, and wasted time. With our powerful templates, you'll craft compelling emails that demand attention and get results. *Why settle for average when you can be exceptional? Stand out from the crowd and establish yourself as a force to be reckoned with. Our proven techniques will transform you into a professional powerhouse, leaving your peers in awe. *Time is money, and our concise subject lines and strategic organization ensure your recipients take notice instantly. Nail that first impression, and watch doors of opportunity swing wide open. *No more fumbling for words or second-guessing your tone. With our expert guidance, you'll exude confidence, professionalism, and respect in every word you write. Ready to accelerate your career and skyrocket your success? Don't miss this chance to become an unstoppable force in the business world. Grab "Business Email Writing: 99+ Essential Message Templates" now and make your mark!
Do Open
Author: David Hieatt
Publisher: Do Book Company
ISBN: 9781907974304
Category : Business & Economics
Languages : en
Pages : 0
Book Description
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
Publisher: Do Book Company
ISBN: 9781907974304
Category : Business & Economics
Languages : en
Pages : 0
Book Description
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
Email Marketing Rules
Author: Chad S. White
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546910633
Category :
Languages : en
Pages : 488
Book Description
Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546910633
Category :
Languages : en
Pages : 488
Book Description
Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production
Model Business Letters, Emails and Other Business Documents
Author: Shirley Taylor
Publisher: Pearson UK
ISBN: 1292127643
Category : Business & Economics
Languages : en
Pages : 460
Book Description
For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.
Publisher: Pearson UK
ISBN: 1292127643
Category : Business & Economics
Languages : en
Pages : 460
Book Description
For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.
Business E-mail Etiquette
Author: Blogger, Consultant Judith, Author Kallos
Publisher: Lulu.com
ISBN: 1435720490
Category : Business & Economics
Languages : en
Pages : 146
Book Description
This fifth book by Judith Kallos on E-mail Etiquette, covers the best practices and nuances specifically as they apply to Business E-mail Etiquette. In this "Manual," Judith details all the important topics, issues and skills that every business onliner needs to be aware of and embrace to ensure they are perceived as tech savvy professionals. Online, you generally only have one chance to make a positive impression when communicating with new customers and partners. Lack of proper Business E-mail Etiquette can lend to you being perceived as a fish out of water. This "Manual" is all you need and covers it all to ensure you are perceived positively and rise above your perceived competitors!
Publisher: Lulu.com
ISBN: 1435720490
Category : Business & Economics
Languages : en
Pages : 146
Book Description
This fifth book by Judith Kallos on E-mail Etiquette, covers the best practices and nuances specifically as they apply to Business E-mail Etiquette. In this "Manual," Judith details all the important topics, issues and skills that every business onliner needs to be aware of and embrace to ensure they are perceived as tech savvy professionals. Online, you generally only have one chance to make a positive impression when communicating with new customers and partners. Lack of proper Business E-mail Etiquette can lend to you being perceived as a fish out of water. This "Manual" is all you need and covers it all to ensure you are perceived positively and rise above your perceived competitors!
Exploring Politeness in Business Emails
Author: Vera Freytag
Publisher: Multilingual Matters
ISBN: 1788925971
Category : Business & Economics
Languages : en
Pages : 151
Book Description
Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields.
Publisher: Multilingual Matters
ISBN: 1788925971
Category : Business & Economics
Languages : en
Pages : 151
Book Description
Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields.