Window Display

Author: Tony Morgan
Publisher: Laurence King Publishing
ISBN: 1780675542
Category : Business & Economics
Languages : en
Pages : 192

Book Description
A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.

Visual Merchandising Fourth Edition

Author: Tony Morgan
Publisher: Laurence King Publishing
ISBN: 152942318X
Category : Design
Languages : en
Pages : 511

Book Description
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Visual Merchandising

Author: Tony Morgan
Publisher:
ISBN: 9781780679235
Category : Display of merchandise
Languages : en
Pages : 224

Book Description
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Visual Merchandising

Author: Tony Morgan
Publisher: Laurence King
ISBN: 9781913947323
Category :
Languages : en
Pages : 224

Book Description
Write well. Live well. The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing. With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Visual Merchandising

Author: Tony Morgan
Publisher: Laurence King
ISBN:
Category : Business & Economics
Languages : en
Pages : 212

Book Description
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Visual Merchandising and Display

Author: Silvia Belli
Publisher: Promopress
ISBN: 9788417656065
Category :
Languages : en
Pages : 240

Book Description
This book constitutes an essential tool for all professionals who want to work in the field of visual merchandising in retail.

Visual Merchandising, Third edition

Author: Tony Morgan
Publisher: Laurence King Publishing
ISBN: 9781780676876
Category : Design
Languages : en
Pages : 0

Visual Merchandising and Display

Author: Martin M. Pegler
Publisher: Bloomsbury Publishing USA
ISBN: 1501315293
Category : Business & Economics
Languages : en
Pages : 416

Book Description
Revised edition of Visual merchandising and display, c2012.

Store Design and Visual Merchandising, Second Edition

Author: Claus Ebster
Publisher: Business Expert Press
ISBN: 1631571133
Category : Business & Economics
Languages : en
Pages : 289

Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.

Window and Interior Display: the Principles of Visual Merchandising [Illustrated]

Author: Robert Kretschmer
Publisher:
ISBN: 9781449596132
Category : Display of merchandise
Languages : en
Pages : 130

Book Description
Reprint of the 1952 book on interior and window display in the retail setting, including all the original vintage illustrations. Contents 1. DISPLAY AND SALES, 13 2. DISPLAY DEPARTMENT PERSONNEL, 22 3. MACHINES AND MATERIALS, 26 4. STRUCTURAL EQUIPMENT, 32 5. LIGHTING AND LAYOUT, 38 6. SIGNS AND SHOW CARDS, 43 7. COLOR, 49 8. INTERIOR DISPLAYS, 60 9. THEME IN DISPLAY, 65 10. GETTING THE MOST PROM DISPLAY, 76 11. WINDOWS AS MONEY, 87 12. POINTOESALE DISPLAYS, 96 13. STORE-FRONT AND WINDOW DESIGN, 103 14. EXAMPLES OF WINDOWS SUMMARY, 109