Author: Drew GorhamPublisher:
ISBN: 9781619616912
Category : Application software
Languages : en
Pages : 134
Book Description
Learn how to design needed apps, have them developed, and market them to the public.
Innovation Factory: China’s Digital Playbook For Global Brands
Author: Ashley DudarenokPublisher: Alarice International Limited
ISBN: 988768953X
Category : Business & Economics
Languages : en
Pages : 78
Book Description
The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management
The Idea Factory
Author: Jon GertnerPublisher: Penguin
ISBN: 1101561084
Category : Business & Economics
Languages : en
Pages : 434
Book Description
The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.
Author: Dirk SlamaThe DevOps Adoption Playbook
Author: Sanjeev SharmaPublisher: John Wiley & Sons
ISBN: 1119310520
Category : Computers
Languages : en
Pages : 416
Book Description
Deliver High-Value, Streamlined Enterprise Applications and Systems with DevOps Enterprise IT has unique needs, capabilities, limitations, and challenges. DevOps is perfectly suited to deliver high-value applications and systems with velocity and agility, enabling innovation and speed while never sacrificing quality. But until now, most DevOps instruction has been focused on start-ups and born-on-the-web companies with an entirely different set of requirements. In The DevOps Adoption Playbook, IBM Distinguished Engineer Sanjeev Sharma shows you exactly how to adopt DevOps in the enterprise based on your organization's business goals, current state of IT maturity, and IT technologies and platforms. Derived from his own experience helping companies in a wide variety of industries to successfully adopt DevOps, it outlines how to get your organization on board, meet the challenges, and move into the fast lane. Like a sports playbook, this guide provides "plays" that can be executed for different scenarios and situations within your company. You will learn to create an individual game plan that factors in specifics of your business and get your team working together with a common goal. The DevOps Adoption Playbook shows you how to: Understand the elements and capabilities of DevOps Respond to the challenges of a multi-speed IT environment Identify the business goals that large enterprises can meet with DevOps Implement DevOps in large-scale enterprise IT environments Achieve high-value innovation and optimization with low cost and risk Exceed business goals with higher product release efficiency Apply DevOps across multiple technologies from mainframe, mobile, containers, microservices, to cloud technologies
The Startup Playbook
Author: David KidderPublisher: Chronicle Books
ISBN: 1452105049
Category : Business & Economics
Languages : en
Pages : 289
Book Description
" ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.
The Digital Transformation Playbook
Author: David L. RogersPublisher: Columbia University Press
ISBN: 0231541651
Category : Business & Economics
Languages : en
Pages : 267
Book Description
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
How to Build a Billion Dollar App
Author: George BerkowskiPublisher: Little Brown Uk
ISBN: 9780349401379
Category : Business & Economics
Languages : en
Pages : 480
Book Description
An accessible, step-by-step guide to building an app-based business—essential reading for anyone who has an idea for an app, but is unsure of where to start Apps have changed the way we communicate, shop, play, interact, and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history. InHow to Build a Billion Dollar App, serial tech entrepreneur George Berkowski—one of the minds behind the internationally successful taxi hailing app Hailo—gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber, and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If you've ever dreamed of quitting your nine to five job to launch your own company or you're a gifted developer, seasoned entrepreneur, or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what itreally takes to create your own billion-dollar, mobile business.
The Devil's Playbook
Author: Lauren EtterPublisher: Crown
ISBN: 0593237994
Category : Business & Economics
Languages : en
Pages : 512
Book Description
NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.
Seeing the Unseen
Author: Guoli ChenPublisher: John Wiley & Sons
ISBN: 1119885833
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Meet the overnight tech success stories of China’s globalizing business landscape In the last few years, we have seen a meteoric rise of Chinese tech companies across the world. Alibaba stock price movements unnerved investors globally, venture capitalists searched for the next Meituan or Pinduoduo in Southeast Asia and Latin America, and of course, Tik Tok, the most popular content platform in the world today, originated from China. The founders of such companies are typically credited with the “tenacity to rough it out,” the “courage to venture into the unknown,” and the “vision to take their companies to new heights.” However, the same can be said about Silicon Valley founders, or any successful entrepreneur. So, what gives Chinese founders and their companies the advantage in becoming multi-billion global enterprises? How does their leadership set strategies? How do they motivate their people? How do they move so fast and defend their turf in China’s hyper-competitive tech market? When they expand overseas, how do they determine what they keep and what they need to let go of? And most importantly, what do these things mean to you as a competitor, investor, regulator, or even as an executive or customer of such companies? Seeing the Unseen: Behind Chinese Tech Giants’ Global Venturing answers these questions and delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China. In this book, you will gain an accurate, concise understanding of Chinese tech companies' reflections as they scale. You will understand the different generations of Chinese tech giants from Alibaba, Tencent, Baidu and Huawei to Pinduoduo, Meituan, ByteDance, Xiaomi and more. In this Seeing the Unseen, the analysis behind the success and lessons learned is summarized into a unique framework that touches on People, Organization, and Product and Leadership (POP-Leadership). The book covers: How Chinese history, folklore and Mao Zadong’s political strategies have shaped the strategies of Chinese tech leaders, even today The mindsets of Chinese tech and internet companies and how they have evolved over the last two decades The unique business culture and leadership styles that steered these companies through uncertain and ultra-competitive periods How Chinese companies structure their organizations and products and how they remain agile as they scale The limitations of Chinese POP-Leadership, and what these companies must shed to keep up with international players in global markets How Chinese POP-Leadership is now becoming international, and how international players are leveraging these learnings How the worldwide expansion of Chinese companies will alter the business landscape in the coming decades Chinese firms undertaking overseas ventures can challenge our thinking on global strategy and implementation. This book gives you a better understanding of these emergent players in the global arena.
