Author: Jeff Sauro Publisher: Measuringu Press ISBN: 9780692149096 Category : User interfaces (Computer systems) Languages : en Pages : 334
Book Description
"This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for UX researchers, designers, product owners, or anyone that has a vested interest in improving experience of websites and products"--Introduction.
Author: Jeff Sauro Publisher: Morgan Kaufmann ISBN: 0128025484 Category : Computers Languages : en Pages : 374
Book Description
Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. - Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices - Includes new and revised information on standardized usability questionnaires - Includes a completely new chapter introducing correlation, regression, and analysis of variance - Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data - Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English
Author: David Travis Publisher: CRC Press ISBN: 0429774001 Category : Computers Languages : en Pages : 280
Book Description
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development team’s UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
Author: Bill Albert Publisher: Newnes ISBN: 0124157920 Category : Computers Languages : en Pages : 320
Book Description
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. - Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data - Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system - Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed - Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
Author: Jesmond J. Allen Publisher: John Wiley & Sons ISBN: 0470970626 Category : Computers Languages : en Pages : 608
Book Description
The ultimate guide to UX from the world’s most popular resource for web designers and developers Smashing Magazine is the world′s most popular resource for web designers and developers and with this book the authors provide the ideal resource for mastering User Experience Design (UX). The authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects. The authors share their top tips from their collective 30 years of working in UX including: Guides to when and how to use the most appropriate UX research and design techniques such as usability testing, prototyping, wire framing, sketching, information architecture & running workshops How to plan UX projects to suit different budgets, time constraints and business objectives Case studies from real UX projects that explain how particular techniques were used to achieve the client's goals Checklists to help you choose the right UX tools and techniques for the job in hand Typical user and business requirements to consider when designing business critical pages such as homepages, forms, product pages and mobile interfaces as well as explanations of key things to consider when designing for mobile, internationalization and behavioural change. Smashing UX Design is the complete UX reference manual. Treat it as the UX expert on your bookshelf that you can read from cover-to-cover, or to dip into as the need arises, regardless of whether you have 'UX' in your job title or not.
Author: Satyam Kantamneni Publisher: John Wiley & Sons ISBN: 1119829380 Category : Business & Economics Languages : en Pages : 628
Book Description
Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start. In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world. You’ll discover: Why putting users at the center of strategy leads to an almost unfair competitive advantage Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable Common shortfalls that prevent organizations from reaping the value of experience design 27 proven “plays” from the UXReactor playbook to put concepts into practice Game planning examples to execute at different levels of an organization A comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.
Author: Jeff Sauro Publisher: John Wiley & Sons ISBN: 1118937597 Category : Business & Economics Languages : en Pages : 336
Book Description
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
Author: Jaime Levy Publisher: "O'Reilly Media, Inc." ISBN: 1449373011 Category : Business & Economics Languages : en Pages : 312
Book Description
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Author: Bill Albert Publisher: Morgan Kaufmann ISBN: 0128180811 Category : Computers Languages : en Pages : 377
Book Description
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel. - Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data - Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system - Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed - Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
Author: Joe Zhu Publisher: Springer ISBN: 3319066471 Category : Business & Economics Languages : en Pages : 419
Book Description
The author is one of the prominent researchers in the field of Data Envelopment Analysis (DEA), a powerful data analysis tool that can be used in performance evaluation and benchmarking. This book is based upon the author’s years of research and teaching experiences. It is difficult to evaluate an organization’s performance when multiple performance metrics are present. The difficulties are further enhanced when the relationships among the performance metrics are complex and involve unknown tradeoffs. This book introduces Data Envelopment Analysis (DEA) as a multiple-measure performance evaluation and benchmarking tool. The focus of performance evaluation and benchmarking is shifted from characterizing performance in terms of single measures to evaluating performance as a multidimensional systems perspective. Conventional and new DEA approaches are presented and discussed using Excel spreadsheets — one of the most effective ways to analyze and evaluate decision alternatives. The user can easily develop and customize new DEA models based upon these spreadsheets. DEA models and approaches are presented to deal with performance evaluation problems in a variety of contexts. For example, a context-dependent DEA measures the relative attractiveness of similar operations/processes/products. Sensitivity analysis techniques can be easily applied, and used to identify critical performance measures. Two-stage network efficiency models can be utilized to study performance of supply chain. DEA benchmarking models extend DEA’s ability in performance evaluation. Various cross efficiency approaches are presented to provide peer evaluation scores. This book also provides an easy-to-use DEA software — DEAFrontier. This DEAFrontier is an Add-In for Microsoft® Excel and provides a custom menu of DEA approaches. This version of DEAFrontier is for use with Excel 97-2013 under Windows and can solve up to 50 DMUs, subject to the capacity of Excel Solver. It is an extremely powerful tool that can assist decision-makers in benchmarking and analyzing complex operational performance issues in manufacturing organizations as well as evaluating processes in banking, retail, franchising, health care, public services and many other industries.
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Author: Jeff Sauro
Author: Jeff Sauro
Author: David Travis
Author: Bill Albert
Author: Jesmond J. Allen
Author: Satyam Kantamneni
Author: Jeff Sauro
Author: Jaime Levy
Author: Bill Albert
Author: Joe Zhu