Author: Richard Conway
Publisher: Penguin Random House New Zealand Limited
ISBN: 0143773542
Category : Computers
Languages : en
Pages : 263
Book Description
Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how. It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years. This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more. With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource. Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing.
The Hacker's Guide To Getting To The Top Of Google Search
Author: Gino Dino
Publisher: Hyperink Inc
ISBN: 1614646996
Category : Business & Economics
Languages : en
Pages : 56
Book Description
ABOUT THE BOOK Who doesnt know Google? From its software and operating system products to its core search functionality, Google is close to omnipresent in our technologically interconnected world. A professor of mine once mentioned Google back when I was studying computer science. He said the search algorithm was brilliant, but the minds behind the mathematical feat were not so adept at web design. This explains Google Searchs simplistic search box and buttons. Not that any fancy, superfluous design was needed since search was the main function of the tool and Google delivered. Indeed, Google delivered and became one of the largest and most reputable companies on earth today. Spearheading the evolution of search engines for an ever-growing Internet, Google helped bring about the advent of a new industry that developed side-by-side with Internet marketing: search engine optimization (SEO). Ranking among the top results in Googles search results page is a marketers dream goal and a businessmans dream: period. There was a documented case back in Googles early years where a small business website was able to become the top result for a particular keyword for just one day, and ended up raking in an impressive $20,000 in profit. The numbers speak to what a powerful tool Google is for generating traffic to websites. The numbers tell how lucrative it can be if you can hack your way to the top of Google Search. MEET THE AUTHOR G Dino (Gino R. Dino) is a freelance web content specialist. He studied Computer Science but is now more adept in SEO than computer programming. He has been writing and developing myriad sorts of Web content on various topics for different people and companies since January of 2009. He enjoys doing what he does as much as he loves learning on the job. When hes not writing for a living, hes writing for leisure. When hes not writing for leisure, hes reading or gaming for inspiration. When hes not doing either, he hatches schemes to change or destroy the world. Researching various areas of marketing, the Internet, and what eventually became a combination of both, G is well acquainted with various concepts and practices in marketing, branding, search, social media, and web copy. Aside from wanting to share what he discovers, he also tries to regularly update his personal technology blog (http://www.xeroavitar.com), while stoking the flames of his penchant for literary writing. EXCERPT FROM THE BOOK We skimmed through the basics of ensuring useful content because that is the simplest to remember: ensure quality, useful content. It is a stark contrast to how important it is and how challenging it can be to actually maintain quality in your content. It is of foremost importance to remember that with quality, useful content, you may eventually reach the top of Google Search even without the tweaks. Now, lets delve into the technical details the hacks that Googlebot is sure to notice, starting from the top. We are literally starting from the top, particularly the first few HTML tags and META elements that Googlebot sees first when it crawls a website. Once more, lets put Googlebots skin on for a moment, and breeze through links in the Internet as you would streets in your neighborhood. Say for instance we come across anchor text within a particular website that says dog kennels and training and points to the URL dogstrainingandsupplies.com. Lets go through a simplified blow-by-blow account of what Googlebot sees and likes. CHAPTER OUTLINE The Hacker's Guide To Getting To The Top Of Google Search + Let's Start at the Beginning – Google's Beginning + The Quest to Reach Google's Summit: A Brief History of Past SEO Efforts + Getting to the Top of Google Search + Content is the Core + ...and much more
Publisher: Hyperink Inc
ISBN: 1614646996
Category : Business & Economics
Languages : en
Pages : 56
Book Description
ABOUT THE BOOK Who doesnt know Google? From its software and operating system products to its core search functionality, Google is close to omnipresent in our technologically interconnected world. A professor of mine once mentioned Google back when I was studying computer science. He said the search algorithm was brilliant, but the minds behind the mathematical feat were not so adept at web design. This explains Google Searchs simplistic search box and buttons. Not that any fancy, superfluous design was needed since search was the main function of the tool and Google delivered. Indeed, Google delivered and became one of the largest and most reputable companies on earth today. Spearheading the evolution of search engines for an ever-growing Internet, Google helped bring about the advent of a new industry that developed side-by-side with Internet marketing: search engine optimization (SEO). Ranking among the top results in Googles search results page is a marketers dream goal and a businessmans dream: period. There was a documented case back in Googles early years where a small business website was able to become the top result for a particular keyword for just one day, and ended up raking in an impressive $20,000 in profit. The numbers speak to what a powerful tool Google is for generating traffic to websites. The numbers tell how lucrative it can be if you can hack your way to the top of Google Search. MEET THE AUTHOR G Dino (Gino R. Dino) is a freelance web content specialist. He studied Computer Science but is now more adept in SEO than computer programming. He has been writing and developing myriad sorts of Web content on various topics for different people and companies since January of 2009. He enjoys doing what he does as much as he loves learning on the job. When hes not writing for a living, hes writing for leisure. When hes not writing for leisure, hes reading or gaming for inspiration. When hes not doing either, he hatches schemes to change or destroy the world. Researching various areas of marketing, the Internet, and what eventually became a combination of both, G is well acquainted with various concepts and practices in marketing, branding, search, social media, and web copy. Aside from wanting to share what he discovers, he also tries to regularly update his personal technology blog (http://www.xeroavitar.com), while stoking the flames of his penchant for literary writing. EXCERPT FROM THE BOOK We skimmed through the basics of ensuring useful content because that is the simplest to remember: ensure quality, useful content. It is a stark contrast to how important it is and how challenging it can be to actually maintain quality in your content. It is of foremost importance to remember that with quality, useful content, you may eventually reach the top of Google Search even without the tweaks. Now, lets delve into the technical details the hacks that Googlebot is sure to notice, starting from the top. We are literally starting from the top, particularly the first few HTML tags and META elements that Googlebot sees first when it crawls a website. Once more, lets put Googlebots skin on for a moment, and breeze through links in the Internet as you would streets in your neighborhood. Say for instance we come across anchor text within a particular website that says dog kennels and training and points to the URL dogstrainingandsupplies.com. Lets go through a simplified blow-by-blow account of what Googlebot sees and likes. CHAPTER OUTLINE The Hacker's Guide To Getting To The Top Of Google Search + Let's Start at the Beginning – Google's Beginning + The Quest to Reach Google's Summit: A Brief History of Past SEO Efforts + Getting to the Top of Google Search + Content is the Core + ...and much more
Get Top Ranking On Google And Other Search Engines
Author: Greg Bright
Publisher: Greg Bright
ISBN: 0615251994
Category : Computers
Languages : en
Pages : 125
Book Description
This book not only teaches business owners how to get high visibility on the internet, it teaches them what to do once visitors land on their websites to convert those visitors into paying customers, phone call, or walk-in-traffic. Written in plain, easy terms, these tips are so simple and effective it's amazing that more websites (even corporate giants do not implement them. -- from back cover.
Publisher: Greg Bright
ISBN: 0615251994
Category : Computers
Languages : en
Pages : 125
Book Description
This book not only teaches business owners how to get high visibility on the internet, it teaches them what to do once visitors land on their websites to convert those visitors into paying customers, phone call, or walk-in-traffic. Written in plain, easy terms, these tips are so simple and effective it's amazing that more websites (even corporate giants do not implement them. -- from back cover.
How to get found by customers on Google
Author: Darren Hignett
Publisher: Darren Hignett
ISBN:
Category : Business & Economics
Languages : en
Pages : 108
Book Description
Customers regularly search for what your business offers. Are they contacting you? Discover how your business can appear at the top of Google search results so that you can generate more business with this insightful and easy-to-understand book. This book includes explains the 3 proven ways that you can get found on Google - and how you can increase your visibility in search results when people are looking for your product or service. Written by marketing expert, Darren Hignett, the content of this book includes: - An overview of how to set up your website (using SEO) to appear higher in search results - Ways to use Google Ads effectively to get more customers - How to use Google My Business to appear top in searches - Tips for getting better results - Free tools to being more effective This book also includes a bonus offer so that you can access additional online learning materials Don't lose money to your competitors who are being found on Google. Grab a copy of this book now and discover how to be reached by thousands of customers who are regularly looking for what you offer!
Publisher: Darren Hignett
ISBN:
Category : Business & Economics
Languages : en
Pages : 108
Book Description
Customers regularly search for what your business offers. Are they contacting you? Discover how your business can appear at the top of Google search results so that you can generate more business with this insightful and easy-to-understand book. This book includes explains the 3 proven ways that you can get found on Google - and how you can increase your visibility in search results when people are looking for your product or service. Written by marketing expert, Darren Hignett, the content of this book includes: - An overview of how to set up your website (using SEO) to appear higher in search results - Ways to use Google Ads effectively to get more customers - How to use Google My Business to appear top in searches - Tips for getting better results - Free tools to being more effective This book also includes a bonus offer so that you can access additional online learning materials Don't lose money to your competitors who are being found on Google. Grab a copy of this book now and discover how to be reached by thousands of customers who are regularly looking for what you offer!
Google Search and Tools in a Snap
Author: Preston Gralla
Publisher: Sams Publishing
ISBN: 0132714981
Category :
Languages : en
Pages : 364
Book Description
These days, nobody really wants to learn everything there is about a product like Google Tools. And even if you did, who has the time to endlessly tinker and play with it until you figure everything out? You just want a book that will quickly show you how to do things with Google Tools, like perform power searches, find pictures with Google Images, find online bargains with Froogle, use the Google Toolbar, and discover the world with Google Earth. Google Search and Tools in a Snap does just that. Organized into a series of well-organized, bite-sized, quickly accomplished tasks, the book lets you zero right in on the one particular task you want to accomplish, quickly figure out what to do, do it, and then get back to using the plethora of Google Tools.
Publisher: Sams Publishing
ISBN: 0132714981
Category :
Languages : en
Pages : 364
Book Description
These days, nobody really wants to learn everything there is about a product like Google Tools. And even if you did, who has the time to endlessly tinker and play with it until you figure everything out? You just want a book that will quickly show you how to do things with Google Tools, like perform power searches, find pictures with Google Images, find online bargains with Froogle, use the Google Toolbar, and discover the world with Google Earth. Google Search and Tools in a Snap does just that. Organized into a series of well-organized, bite-sized, quickly accomplished tasks, the book lets you zero right in on the one particular task you want to accomplish, quickly figure out what to do, do it, and then get back to using the plethora of Google Tools.
Starting an Online Business For Dummies
Author: Greg Holden
Publisher: John Wiley & Sons
ISBN: 1118652010
Category : Computers
Languages : en
Pages : 456
Book Description
Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.
Publisher: John Wiley & Sons
ISBN: 1118652010
Category : Computers
Languages : en
Pages : 456
Book Description
Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.
Studying for your Education Degree
Author: Steven Pryjmachuk
Publisher: Critical Publishing
ISBN: 191209679X
Category : Education
Languages : en
Pages : 118
Book Description
Studying for your Education Degree is PERFECT for anyone wanting to train to become a primary or secondary teacher or undertake an education studies course. After reading this fully comprehensive guide you will understand: the structure and culture of HE, and how education/teaching fits into it what to expect, and what will be expected of you, as a university student teaching and assessment methods within education, so that you can perform to the best of your ability in an academic environment how to manage your teaching/education studies in an effective way and make the most of the resources available to you. The books in our Critical Study Skills series will help you gain the knowledge, skills and strategies you need to achieve your goals. They provide support in all areas important for university study, including institutional and disciplinary policy and practice, self-management, and research and communication. Packed with tasks and activities to help you improve your learning, including learner autonomy and critical thinking, and to guide you towards reflective practice in your study and work life. Uniquely, this book is written by an experienced education lecturer and an English for Academic Purposes (EAP) lecturer.
Publisher: Critical Publishing
ISBN: 191209679X
Category : Education
Languages : en
Pages : 118
Book Description
Studying for your Education Degree is PERFECT for anyone wanting to train to become a primary or secondary teacher or undertake an education studies course. After reading this fully comprehensive guide you will understand: the structure and culture of HE, and how education/teaching fits into it what to expect, and what will be expected of you, as a university student teaching and assessment methods within education, so that you can perform to the best of your ability in an academic environment how to manage your teaching/education studies in an effective way and make the most of the resources available to you. The books in our Critical Study Skills series will help you gain the knowledge, skills and strategies you need to achieve your goals. They provide support in all areas important for university study, including institutional and disciplinary policy and practice, self-management, and research and communication. Packed with tasks and activities to help you improve your learning, including learner autonomy and critical thinking, and to guide you towards reflective practice in your study and work life. Uniquely, this book is written by an experienced education lecturer and an English for Academic Purposes (EAP) lecturer.
BlogMarketing
Author: Darren Hignett
Publisher: Darren Hignett
ISBN:
Category : Computers
Languages : en
Pages : 49
Book Description
Discover how to make blogging work for your business by generating leads, driving visitors to your website and building trust with potential new customers. This book includes the important elements of a successful blog, how to create attractive posts that get the attention of customers as well as Google and how to save time! Bonus materials and a list of apps and other tools are also included.
Publisher: Darren Hignett
ISBN:
Category : Computers
Languages : en
Pages : 49
Book Description
Discover how to make blogging work for your business by generating leads, driving visitors to your website and building trust with potential new customers. This book includes the important elements of a successful blog, how to create attractive posts that get the attention of customers as well as Google and how to save time! Bonus materials and a list of apps and other tools are also included.
PC Mag
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Exploring iPad 2 For Dummies
Author: Galen Gruman
Publisher: John Wiley & Sons
ISBN: 1118089405
Category : Computers
Languages : en
Pages : 149
Book Description
Get incredible iPad information in a whole new Dummies format! The iPad combines the best of your favorite gadgets into one awesome ultraportable touch device. And, this unique Dummies guide is your one-of-a-kind resource for making the most of all your iPad or iPad 2 has to offer. Packed with full-color graphics, informative articles, and easy-to-follow step lists, Exploring iPad 2 For Dummies is the latest, must-have iPad accessory. Learn to navigate the multitouch interface, surf the web, view maps, and even get driving directions, all with a simple touch Listen to your favorite tunes, watch videos, unwind with a great book, video chat with FaceTime, and find apps to indulge all your interests Shoot HD video and photos, add awesome effects, and share it all online Discover cool iPad accessories, customize your device, and get tips for keeping your iPad happy You'll have the magic touch and uncover all the amazing things your iPad can do with help from Exploring iPad 2 For Dummies.
Publisher: John Wiley & Sons
ISBN: 1118089405
Category : Computers
Languages : en
Pages : 149
Book Description
Get incredible iPad information in a whole new Dummies format! The iPad combines the best of your favorite gadgets into one awesome ultraportable touch device. And, this unique Dummies guide is your one-of-a-kind resource for making the most of all your iPad or iPad 2 has to offer. Packed with full-color graphics, informative articles, and easy-to-follow step lists, Exploring iPad 2 For Dummies is the latest, must-have iPad accessory. Learn to navigate the multitouch interface, surf the web, view maps, and even get driving directions, all with a simple touch Listen to your favorite tunes, watch videos, unwind with a great book, video chat with FaceTime, and find apps to indulge all your interests Shoot HD video and photos, add awesome effects, and share it all online Discover cool iPad accessories, customize your device, and get tips for keeping your iPad happy You'll have the magic touch and uncover all the amazing things your iPad can do with help from Exploring iPad 2 For Dummies.