Like, Comment, Subscribe

Author: Mark Bergen
Publisher: Penguin
ISBN: 0593296354
Category : Business & Economics
Languages : en
Pages : 465

Book Description
The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how a devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world. Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.

Like, Comment, Subscribe

Author: Mark Bergen
Publisher: Penguin UK
ISBN: 0241468302
Category : Computers
Languages : en
Pages : 316

Book Description
"Sharp and engaging" - The Times "The intricately-reported, elegantly-crafted story of the website that came out of nowhere, to change everything." - Brad Stone, author of The Everything Store and Amazon Unbound ----------------------------------------------------- Now, for the first time ever, discover the story of YouTube: how it started, how it works, and how it came to control our culture. It has entertained us with cat videos, flash mobs, gaming streams and Charlie Bit My Finger. It has educated us with makeup tutorials, DIYs and delicious recipes. It has changed us with advertising, extremism and political propaganda. Since its foundation in 2005, YouTube has existed on a pendulum. Its emergence established a valuable space for unique and important voices to share themselves and their views, and made global stars out of everyday people such as PewDiePie, Shane Dawson and Ryan Higa. It invented the attention economy we all live in today, forever changing how people are entertained, informed and paid online. At the same time, countless extremists have found a home on YouTube, using it to spread misinformation and propaganda - sometimes with real-world life-and-death consequences. The site is massively profitable for its parent company, Google (Alphabet), which has aggressively grown it into a ruthless advertising conglomerate with little regard for its impact beyond the bottom line. In Like Comment Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive, page-turning account of YouTube. Exploring the stories of the people behind the platform, he tells the story of a technical marvel that upended traditional media, created stars of everyday people, and ultimately changed the world through untamed freedom of speech.

Love, Comment, Subscribe

Author: Cathy Yardley
Publisher: Montlake Romance
ISBN: 9781542030007
Category :
Languages : en
Pages :

Book Description
From award-winning author Cathy Yardley comes Love, Comment, Subscribe, a fun, feisty romance about high school frenemies turned unlikely collaborators. Back in high school, Lily Wang wanted to be popular, but she considered herself lucky to be part of a tight group of oddballs and honors students called the Nerd Herd. Now, at twenty-eight, she feels like she's finally on the cusp of succeeding as a beauty influencer--if she can hit five million subscribers, brands will take notice and she could get her own makeup line. Fellow Nerd Herd alum Tobin Bui has had a lot of success as a YouTube gamer. But the road to online stardom has been rocky. First, he disappointed his parents by dropping out of college, and now, after years of pranks, skits, and playthroughs, he's struggling to come up with new content to satisfy his ever-growing fan base. His agents say he needs cross-audience appeal, a new twist. When Nerd Herd frenemy Lily approaches Tobin about teaming up to do a video to bolster her brand and reinvigorate his, he agrees. But when their first collab video goes viral, their relationship heats up too. With the whole internet watching, will these two former misfits finally realize they're perfect together?

The First 20 Hours

Author: Josh Kaufman
Publisher: Penguin
ISBN: 1101623047
Category : Self-Help
Languages : en
Pages : 290

Book Description
Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.

Extremely Online

Author: Taylor Lorenz
Publisher: Simon and Schuster
ISBN: 1982146869
Category : Business & Economics
Languages : en
Pages : 384

Book Description
"For over a decade, Taylor Lorenz has been the authority on Internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the Internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the Internet. Emerging seemingly out of nowhere, these shifts in how we use the Internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the Internet, and what it has done to us"--

Social Live Video Streaming In Your Influencer Marketing Strategy

Author: Laura Maya
Publisher: Estalontech
ISBN:
Category : Business & Economics
Languages : en
Pages : 128

Book Description
Online Video Marketing has again breached a new level . Video has been very accessible to anyone with internet access, both to watch and to produce. While the technology is trending towards higher quality video on a professional level ,but with new enhancement , its ease of use has made it possible for anyone to hop onto their laptop and create their own video in under an hour The global live video streaming market is estimated to reach $128 billion by 2026 and is one of the most valuable vehicles for marketers and brand advertising. Live streaming on social media is a relatively new phenomenon but more and more brands are adapting their social media strategies and influencer marketing strategies. Many Online Marketers are doing a crossover to social live video streaming and the trend is catching steam. Live video streaming differs from video content in that video content is recorded and accessed directly by the user. It takes the form of a broadcast in which the creator videos be transferred simultaneously to several users. A live video stream transmits the video in real time over the Internet. You don’t need to be ‘sold’ on the reasons why you need a video marketing strategy, but let’s be real, it feels daunting to even start. Creating video content sounds simple enough on paper but when it comes down to actually whipping out your iPhone and going Live . Where do you even start? Yes, it can be intimidating thinking of yourself as the star of your videos; however, is there a better way to reach your ideal audience and showcase your coaching style AND expertise all at the same time? Remember, don’t overthink this process. You don’t need a fully equipped studio, nor do you need a hair and makeup team. Everyday people film millions of videos by simply hitting the Record button on their smart phones. Give it a try…I bet you’ll be surprised at how easy the whole process is. With a well crafted workbook as your guidance ,this book will guide readers to explore with the type of content they wish to record and publish , get some decent feedback or measure on analytics about what types of video perform best for you. Are you ready to get started?

How to Write a Novel

Author: Nathan Bransford
Publisher: Nathan Bransford
ISBN: 173414940X
Category : Language Arts & Disciplines
Languages : en
Pages : 188

Book Description
Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."

Affiliate Marketing With Video

Author: Zuria Producciones, SL
Publisher: Zuria Producciones, SL
ISBN:
Category : Business & Economics
Languages : en
Pages : 23

Book Description
This course focuses on aggressively leveraging the power of YouTube to make affiliate sales. Our goal will be to establish a working affiliate apparatus and to make it profitable in as little time as possible. If you’ve been looking at affiliate marketing for a while you’ve probably noticed that YouTube is packed with affiliate reviews of all sorts of products. Some of them are webcam talking head videos, some are selfie videos shot with a phone while taking a walk, some are impressive semi-professional videos with people behind a counter or sitting on a couch with a physical product in front of them on a coffee table, and some are basic screencast videos. And then there are even the super cheap ones that consist only of photos and text or slideshows. All of them have the same basic conclusion: “click the link below to learn more”. Of course, that link is an affiliate link, and every time someone clicks it and eventually buys a product (even if it’s a few days later, thanks to cookies), the person who made that video gets paid a commission. That’s where we want you.

My City Links

Author: My City Links
Publisher: My City Links
ISBN:
Category : Computers
Languages : en
Pages : 64

Book Description
Faith Endures But Covid 19 Again Casts A Shadow On Durga Puja Celebrations The more things change, the more Links to celebrate talent and creativity, show- they remain the same, it is often cased the skills of children from Odisha and said. This seems to hold particu- other states. Read more about the event in our larly true for the festive season as report. it unfolds under the shadow of the It can easily be described as a Revolution on COVID 19 pandemic for the second year in a Wheels, particularly for those who have a pas- row. The Durga Puja will be held under strict protocols laid down by the state government, something that the organisers are bound to follow. Some of them have added their own set of precautions to ensure that the festivities do not lead to a rise in COVID 19 cases. But the spirit continues to remain high, as we find out in this edition’s Cover Story. The festive season is also a time for many to make a style statement as they follow the customs and traditions associated with it. We bring you a special feature on what to look at when it comes to Fashion & Lifestyle, with some useful information to help you find what you are looking for. Odia cuisine is an integral part of experienc- ing the richness and diversity that the state has to offer. The Odisha Tourism Development Corporation (OTDC) is doing its bit in popu- larizing Odia food through a recently-opened restaurant in Bhubaneswar. Freedom Fest 2021, organized by My City sion for speed as well as style. In City Lights, we catch up with two biking enthusiasts who have come together to offer riders the right kind of gear and accessories for safety as well as comfort. Addiction is something that not only affects a person’s health; it can also threaten lives and relationships. Nobody, perhaps, knows it better than someone who has not only been through this cycle of addition but has managed to come out of it. In City Beat, we catch up with Prabhu Dutt Patel, who beat alcoholism and is now engaged in alcohol and drug abuse pre- vention and treatment. In our Health & Fitness section, we speak to a senior cardiologist on some common concerns when it comes to heart attacks and cardiac problems as well their pre- vention and treatment. The section also looks at breast cancer, with a specialist explaining the risk factors, diagnosis and treat- ment.

Tomorrow, and Tomorrow, and Tomorrow

Author: Gabrielle Zevin
Publisher: Random House
ISBN: 0593466497
Category : Fiction
Languages : en
Pages : 417

Book Description
NEW YORK TIMES BESTSELLER • Sam and Sadie—two college friends, often in love, but never lovers—become creative partners in a dazzling and intricately imagined world of video game design, where success brings them fame, joy, tragedy, duplicity, and, ultimately, a kind of immortality. It is a love story, but not one you have read before. "Delightful and absorbing." —The New York Times • "Utterly brilliant." —John Green One of the New York Times’s 100 Best Books of the 21st Century • One of the Best Books of the Year: The New York Times, Entertainment Weekly, TIME, GoodReads, Oprah Daily From the best-selling author of The Storied Life of A. J. Fikry: On a bitter-cold day, in the December of his junior year at Harvard, Sam Masur exits a subway car and sees, amid the hordes of people waiting on the platform, Sadie Green. He calls her name. For a moment, she pretends she hasn’t heard him, but then, she turns, and a game begins: a legendary collaboration that will launch them to stardom. These friends, intimates since childhood, borrow money, beg favors, and, before even graduating college, they have created their first blockbuster, Ichigo. Overnight, the world is theirs. Not even twenty-five years old, Sam and Sadie are brilliant, successful, and rich, but these qualities won’t protect them from their own creative ambitions or the betrayals of their hearts. Spanning thirty years, from Cambridge, Massachusetts, to Venice Beach, California, and lands in between and far beyond, Gabrielle Zevin’s Tomorrow, and Tomorrow, and Tomorrow examines the multifarious nature of identity, disability, failure, the redemptive possibilities in play, and above all, our need to connect: to be loved and to love.