The Real Madrid Way

Author: Steven G. Mandis
Publisher: BenBella Books, Inc.
ISBN: 1942952554
Category : Sports & Recreation
Languages : en
Pages : 345

Book Description
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.

What Happened to the USMNT

Author: Steven G. Mandis
Publisher: Triumph Books
ISBN: 1641256133
Category : Sports & Recreation
Languages : en
Pages : 414

Book Description
An important read for those passionate about not only U.S. Soccer but fascinated by player development. This in-depth look uses unprecedented access and original data and analysis for the U.S. and other countries. Prior to the 2002 FIFA World Cup, the U.S. Men's National Soccer Team had won just four World Cup matches in 72 years. While the American women's team has made World Cup victories a regular expectation, the men failed to even qualify for the 2018 tournament. In What Happened to the USMNT Columbia Business School adjunct professor and acclaimed author of The Real Madrid Way Steven Mandis turns his lens inward to examine what it will take for the U.S. men to achieve lasting success on the international stage. This meticulously researched, probing investigation challenges conventional wisdom and speaks to the importance of familiarity and authenticity to cultivate an organizational identity. If the Italians have their cantenaccio, the Spanish their tiki-taka, the Dutch their "total football," and the Brazilians their ginga, Mandis argues that cultivating a unique "American way" of soccer (coined the "Spirit of 1776") is not only possible but absolutely essential. Finally, a source of reference that goes beyond recounting history without context or repeating opinions without facts or analysis.

Fear and Loathing in La Liga

Author: Sid Lowe
Publisher: Bold Type Books
ISBN: 1568584512
Category : Sports & Recreation
Languages : en
Pages : 482

Book Description
Fear and Loathing in La Liga is the definitive history of the greatest rivalry in world sport: FC Barcelona vs. Real Madrid. It's Messi vs. Ronaldo, Guardiola vs. Mourinho, the nation against the state, freedom fighters vs. Franco's fascists, plus majestic goals and mesmerizing skills. It's the best two teams on the planet going head-to-head. It's more than a game. It's a war. It's El Cláco. Only, it's not quite that simple. Spanish soccer expert and historian Sid Lowe covers 100 years of rivalry, athletic beauty, and excellence. Fear and Loathing in La Liga is a nuanced, revisionist, and brilliantly informed history that goes beyond sport. Lowe weaves together this story of the rivalry with the history and culture of Spain, emphasizing that it is "never about just the soccer." With exclusive testimonies and astonishing anecdotes, he takes us inside this epic battle, including the wounds left by the Civil War, Madrid's golden age in the fifties when they won five European cups, Johan Cruyff's Barcelona Dream Team, the doomed Galáico experiment, and LuíFigo's "betrayal." By exploring the history, politics, culture, economics, and language -- while never forgetting the drama on the field -- Lowe demonstrates the relationship between these two soccer giants and reveals the true story behind their explosive rivalry.

White Angels

Author: John Carlin
Publisher: Bloomsbury Publishing USA
ISBN: 1596919639
Category : Sports & Recreation
Languages : en
Pages : 362

Book Description
A look at soccer superstar David Beckham, the Real Madrid team he joined in 2003, and at how this combination has forever changed the face of the world's most popular sport.

El Macca

Author: Steve McManaman
Publisher:
ISBN: 9780743256841
Category : Soccer
Languages : en
Pages : 304

Book Description
When Steve McManaman joined Real Madrid in 1999 he was, according to his former manager, 'the first of Los Galacticos' -- the nickname given to the increasingly starry line-up at the premier Spanish team. Soon the ex-Liverpool star was playing alongside Ronaldo, Figo, Zidane and Beckham. It was an astonishing turnaround for a club that had been struggling to live up to its enormous reputation, and Steve was there to witness the most intense and interesting period of its development -- winning the league and two European Cups along the way. Written with the DAILY TELEGRAPH's Sarah Edworthy, who contributes her own insights through original interviews with the key players at Madrid, EL MACCA is not just a highly entertaining memoir of four years at the biggest club in Europe. Thoughtful and candid, it is also a fascinating insight into the process of playing -- and succeeding -- overseas.

What Happened to Serie A

Author: Steven G. Mandis
Publisher: Birlinn Ltd
ISBN: 1788850947
Category : Sports & Recreation
Languages : en
Pages : 335

Book Description
In the 1980s and 1990s, Serie A was known as 'Il campionato più bello del mondo' – the most beautiful championship in the world – and had the highest match attendances in Europe. The stadiums were not only full of people, but full of colour, flags, songs and rituals. Italy hosted World Cup 1990 and the stadia and stars on show in Serie A became iconic. Across a ten year period from 1989 to 1999 a remarkable 10 different Serie A clubs occupied nearly half the places in the finals of the Champions League and Europa Cup. They were dominant. But then in the 2000s they began to fall behind and despite the Azzurri winning the World Cup in 2006 and Inter Milan winning the Champions League in 2010, Italian football was on a downwards trajectory that saw the national team fail to qualify for the 2018 World Cup, their first absence from the tournament since 1958. What happened and why? In this extraordinary book, Steven G. Mandis investigates. Given unprecedented behind-the-scenes access to Italian clubs and key decision makers and players, Mandis is the first outside researcher to rigorously analyse both the on-the-pitch and business aspects of a club and league. What he learns is completely unexpected and challenges popular explanations and conventional wisdom.

Different Class

Author: Dermot Kavanagh
Publisher: Unbound Publishing
ISBN: 1783523786
Category : Sports & Recreation
Languages : en
Pages : 213

Book Description
Shortlisted for Biography of the Year at the British Sports Book Awards When Laurie Cunningham played for England in an under-21s match against Scotland in 1977, he became the first black footballer to represent England professionally. Two years later, he would become the first Englishman to play for Real Madrid. In a time when racist chants flew from the stands, Cunningham's success challenged how black players were perceived, paving the way for future generations. But Cunningham was more than an exceptional footballer who could play like a dream. He was a dandy with a love of funk music and bespoke suits, as easily graceful on the dance floor as he was on the pitch. Different Class is a portrait of an important but unsung figure who brought glamour to the game at a particularly dark point in its history. Many know Laurie Cunningham’s name but not his story; now they will know both.

The Barcelona Way

Author: Damian Hughes
Publisher: Pan Macmillan
ISBN: 1509804412
Category : Business & Economics
Languages : en
Pages : 276

Book Description
'Does culture create competitive advantage? Case closed in this compelling analysis of sporting success. Read it.' – James Kerr, bestselling author of Legacy. In The Barcelona Way, sports psychologist Prof. Damian Hughes draws on exclusive insight into FCB as well as first-hand research from organizational psychology, to set out a method to create your own high-performance culture. At the heart of FCB’s winning culture are a set of principles, epitomized by Pep Guardiola, Johan Cruyff, Lionel Messi and many other FCB legends, which govern how to nurture talent, prepare for change and provide the best environment to build a culture of sustained success. These principles: Big Picture, Arc of Change, Repetition, Cultural Architects, Authentic Leadership are at the heart of FCB’s unprecedented domination of football, and are the key to developing high-performance cultures in any team-based organisation across every industry. The Barcelona Way is a hugely practical must-read that sets out a clear plan, based on the same principles, for you to create a culture of success and get the best of yourself and your team.

El Clasico: Barcelona V Real Madrid

Author: Richard Fitzpatrick
Publisher: A&C Black
ISBN: 1408158795
Category : Sports & Recreation
Languages : en
Pages : 255

Book Description
An investigation of the intrigue, politics and culture behind El Clásico - the hard-fought, long-running contest between two of the world's biggest football clubs - explaining the place sport's greatest rivalry has in Spanish life and the world of football.

Revitalizing Real Madrid

Author: Scott Martin
Publisher:
ISBN:
Category :
Languages : en
Pages : 302

Book Description
Real Madrid was a broken club. As Cristiano Ronaldo and Zinedine Zidane walked away from the Estadio Santiago Bernabéu, a full-blown identity crisis emerged. In one humiliating week, losses to Barcelona in the Copa del Rey and La Liga, as well as a UEFA Champions League exit at the hands of Ajax, effectively ended Real Madrid's hope of a 2018/19 trophy. From the highs of Zinedine Zidane's first tenure to the lows of the 2018/19 season, discover how Zizou revitalized a broken Real Madrid squad. "Revitalizing Real Madrid - The Tactics and Stats behind Zinedine Zidane's Success" takes an in-depth look at the ideas fueling Real Madrid's 2019/20 La Liga title run. Once a high-scoring team with a leaky defense, Zidane reshaped the team's approach, transforming them into Europe's top defensive side. Through tactical visualizations and contextualized statistics from Scott Martin, a senior analyst for Total Football Analysis, experience the revitalization of world soccer's greatest heavyweight, Real Madrid.