YouTube

Author: Jean Burgess
Publisher: John Wiley & Sons
ISBN: 0745675352
Category : Social Science
Languages : en
Pages : 186

Book Description
YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.

YouTube

Author: Jean Burgess
Publisher: John Wiley & Sons
ISBN: 1509533591
Category : Social Science
Languages : en
Pages : 180

Book Description
Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world’s most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics. Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube’s diverse communities of content creators, who developed the platform’s most distinctive cultural forms and genres, have strong ideas and interests of their own. While preserving the original edition’s forensic analysis of YouTube’s early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube’s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges. The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.

Power, Surveillance, and Culture in YouTube™'s Digital Sphere

Author: Crick, Matthew
Publisher: IGI Global
ISBN: 146669856X
Category : Technology & Engineering
Languages : en
Pages : 340

Book Description
Over the last several years, YouTube™ has become a public forum for creative, informative, and political endeavors around the globe. As the website’s influence and appeal continues to grow, questions regarding the legal usage of material, as well as potential governance issues regarding surveillance and political sway, are becoming more relevant. Power, Surveillance, and Culture in YouTube™’s Digital Sphere examines the imaginative, socioeconomic, and innovative features of the video sharing community of YouTube™ and how these areas traverse the digital world. Highlighting theoretical concepts and empirical research, as well as in-depth discussions on cultural studies, participatory experience, and media theory, this publication will appeal to professionals, practitioners, researchers, and students interested in the use of video sharing as a means of surveillance, communication, or personal promotion.

Participatory Composition

Author: Sarah J. Arroyo
Publisher: SIU Press
ISBN: 0809331470
Category : Language Arts & Disciplines
Languages : en
Pages : 184

Book Description
Like. Share. Comment. Subscribe. Embed. Upload. Check in. The commands of the modern online world relentlessly prompt participation and encourage collaboration, connecting people in ways not possible even five years ago. This connectedness no doubt influences college writing courses in both form and content, creating possibilities for investigating new forms of writing and student participation. In this innovative volume, Sarah J. Arroyo argues for a “participatory composition,” inspired by the culture of online video sharing and framed by theorist Gregory Ulmer’s concept of electracy. Electracy, according to Ulmer, “is to digital media what literacy is to alphabetic writing.” Although electracy can be compared to digital literacy, it is not something shut on and off with the power buttons on computers or mobile devices. Rather, electracy encompasses the cultural, institutional, pedagogical, and ideological implications inherent in the transition from a culture of print literacy to a culture saturated with electronic media, regardless of the presence of actual machines. Arroyo explores the apparatus of electracy in many of its manifestations while focusing on the participatory practices found in online video culture, particularly on YouTube. Chapters are devoted to questions of subjectivity, definition, authorship, and pedagogy. Utilizing theory and incorporating practical examples from YouTube, classrooms, and other social sites, Arroyo presents accessible and practical approaches for writing instruction. Additionally, she outlines the concept of participatory composition by highlighting how it manifests in online video culture, offers student examples of engagement with the concept, and advocates participatory approaches throughout the book. Arroyo presents accessible and practical possibilities for teaching and learning that will benefit scholars of rhetoric and composition, media studies, and anyone interested in the cultural and instructional implications of the digital age.

Spreadable Media

Author: Henry Jenkins
Publisher: NYU Press
ISBN: 1479856053
Category : Computers
Languages : en
Pages : 398

Book Description
"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

Strategic Innovative Marketing and Tourism

Author: Androniki Kavoura
Publisher: Springer Nature
ISBN: 3030361268
Category : Business & Economics
Languages : en
Pages : 1074

Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Kids on YouTube

Author: Patricia G Lange
Publisher: Routledge
ISBN: 1315425718
Category : Social Science
Languages : en
Pages : 358

Book Description
The mall is so old school—these days kids are hanging out on YouTube, and depending on whom you ask, they're either forging the digital frontier or frittering away their childhoods in anti-intellectual solipsism. Kids on YouTube cuts through the hype, going behind the scenes to understand kids' everyday engagement with new media. Debunking the stereotype of the self-taught computer whiz, new media scholar and filmmaker Patricia G. Lange describes the collaborative social networks kids use to negotiate identity and develop digital literacy on the 'Tube. Her long-term ethnographic studies also cover peer-based and family-driven video-making dynamics, girl geeks, civic engagement, and representational ethics. This book makes key contributions to new media studies, communication, science and technology studies, digital anthropology, and informal education.

Logics of Television

Author: Patricia Mellencamp
Publisher:
ISBN:
Category : Performing Arts
Languages : en
Pages : 328

Book Description
The essays in Logics of Television are at the cutting edge of theoretical debate in the humanities. The contributors rigorously engage the challenges of postmodern cultural criticism and theory.

Watching YouTube

Author: Michael Strangelove
Publisher: University of Toronto Press
ISBN: 1442641452
Category : Social Science
Languages : en
Pages : 281

Book Description
Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. He describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation. --from publisher description.

The Audience and Business of YouTube and Online Videos

Author: Louisa Ha
Publisher: Rowman & Littlefield
ISBN: 1498576494
Category : Language Arts & Disciplines
Languages : en
Pages : 231

Book Description
The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.