Fashion Buying

Author: Helen Goworek
Publisher: Wiley-Blackwell
ISBN: 1405149922
Category : Design
Languages : en
Pages : 200

Book Description
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Fashion Buying

Author: David Shaw
Publisher: Bloomsbury Publishing
ISBN: 1474252931
Category : Business & Economics
Languages : en
Pages : 176

Book Description
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

Fashion Design

Author: Kathryn McKelvey
Publisher: John Wiley & Sons
ISBN: 1119952441
Category : Design
Languages : en
Pages : 386

Book Description
Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process. Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily. Fashion Design, 2nd Edition: Shows how the design process can be successfully applied to satisfy market needs and trends Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.

Consumer Psychology 2e

Author: Cathrine Jansson-Boyd
Publisher: McGraw-Hill Education (UK)
ISBN: 0335247970
Category : Medical
Languages : en
Pages : 338

Book Description
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: • Memory and learning • Perception and attention • Emotions • Decision making • Motivation • Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as: • Motives for and consequences of sharing in a social media environment • Online gaming and online customized advertising • Sustainable consumption and how to increase it Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.

Fundamentals of Marketing 2e

Author: Paul Baines
Publisher: Oxford University Press, USA
ISBN: 0198829256
Category :
Languages : en
Pages : 404

Book Description
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

The Complete Idiot's Guide to Etiquette, 2e

Author: Mary Mitchell
Publisher: Penguin
ISBN: 1101222131
Category : Self-Help
Languages : en
Pages : 342

Book Description
You’re no idiot, of course. You know how important it is to handle sticky situations with tact and poise, and that it’s downright rude to talk with your mouth full or slurp your soup. You’re always careful to mind your manners, but when you have to make an introduction or attend a business banquet, you feel like a blundering buffoon. Don’t take your name off the social register just yet! The Complete Idiot’s Guide® to Etiquette, Second Edition, will show you how to be polished, polite, and professional, whether you’re at home, at work, or at play. In this Complete Idiot’s Guide®, you get: • Simple solutions to common dining dilemmas. • Easy-to-follow gift-giving guidelines. • Foolproof ways to prepare a wedding. • Invaluable tips on sports and travel etiquette.

Principles of Retailing

Author: Rosemary Varley
Publisher: Bloomsbury Publishing
ISBN: 1137354526
Category : Business & Economics
Languages : en
Pages : 356

Book Description
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.

Fashion Management

Author: Rosemary Varley
Publisher: Bloomsbury Publishing
ISBN: 1350340553
Category : Business & Economics
Languages : en
Pages : 449

Book Description
Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion. With its international approach and features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, this is the go-to guide for students getting to grips with the issues facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The second edition of Fashion Management includes: · A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry. · A new chapter on 'Fashion Law', highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture. · Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. · Additional and updated case studies covering a range of fashion companies from all over the world, including India, Australia, France, the UK, and many more. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.

Fashion Buying and Merchandising

Author: Rosy Boardman
Publisher: Routledge
ISBN: 0429868987
Category : Business & Economics
Languages : en
Pages : 241

Book Description
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

The Complete Idiot's Guide to Dating, 2E

Author: Dr. Judy Kuriansky
Publisher: Penguin
ISBN: 1101222220
Category : Family & Relationships
Languages : en
Pages : 424

Book Description
You're no idiot, of course! You're smart, funny, and well put together. In fact, your friends and family consider you quite the "catch." But when it comes to getting a date on Friday night, the only person calling you is Mom—who's hoping that you're not at home! Don't call it a night just yet! The Complete Idiot's Guide® to Dating, Second Edition by renowned radio personality Dr. Judy Kuriansky shows you how to make your mother proud and get the date of your dreams.