Effective SEO and Content Marketing

Author: Nicholas Papagiannis
Publisher: John Wiley & Sons
ISBN: 1119628857
Category : Social Science
Languages : en
Pages : 336

Book Description
Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Effective SEO and Content Marketing

Author: Nicholas Papagiannis
Publisher: John Wiley & Sons
ISBN: 1119628873
Category : Social Science
Languages : en
Pages : 336

Making Websites Win

Author: Nick Canley
Publisher: Zen Mastery Srl
ISBN: 9786069836521
Category :
Languages : en
Pages : 76

Book Description
Making Websites Win: The Ultimate Guide to Boosting Traffic to Your Website, Learn About Content Marketing SEO and Other Effective Marketing Techniques to Ensure Traffic For Your Website Years ago, it was unheard of to totally depend on blogs and websites to earn a living. It used to be a side job you can take to augment whatever regular job you have. But that's changed and it's pretty common now to hear of people living comfortably just from their social media marketing. You can do this as well! But the main thing you have to learn is to ensure high volume of traffic to your website. And not just normal traffic but targeted traffic. Traffic is the lifeblood of any online business. This book will teach you the effective ways and proven methods of generating traffic to your website. You will learn strategies on how you can build a loyal following of customers online that will always come back for more. You will discover different opportunities that can help drive traffic to your website. This book will discuss the following topics: Content Marketing SEO Social Media Marketing Paid Advertising Building a Brand That's Memorable Powerful Types of Content to Try The amount of traffic you get on your website is an important indicator and driver of business growth which also helps you determine how well your marketing strategy is working. But make sure you are generating the right kind of traffic, one that converts. If you want to learn more about the methods of driving targeted traffic to your website, scroll up and click "add to cart" now.

SEO and Copywriting

Author: Philip Hayes
Publisher: Philip Hayes
ISBN: 9781802710045
Category :
Languages : en
Pages : 252

Book Description
Are You Looking for Ways to Improve Your Website? Have You Wondered to increase your organic traffic and Maximize the Profits though content marketing? All people who start a new business have to face two fears: lose money and waste precious time with little valuable information. These 2 Books in 1 will teach you everything you need to build a successful website and persuade costumers using creative writing without paying for expensive guru courses! It includes: SEO + Copywriting. Learn how to reach your potential buyers avoiding the main mistakes everybody makes. This is what you will find in this fantastic Bundle: The Most Profitable SEO strategies Secrets to improve organic traffic to your website The Most Effective content marketing techniques How to Build an Effective Website ... and that's not all! The Best Strategies to Reach the Largest Numbers of your Potential Customers How to Run Targeted Ad Campaigns Persuasive techniques to write a content that sells ...and much more! Take advantage of this Guide and discover the best tips for your website! What are you waiting for? Press the Buy-Now button and get started!

Visualizing Marketing

Author: S. Umit Kucuk
Publisher: Springer Nature
ISBN: 3031182154
Category : Business & Economics
Languages : en
Pages : 306

Book Description
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Whereas the first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynamically changing digital marketing value creation tools. As a result, this book develops a new foundation of digital marketing and provides an alternative way of discussing and explaining marketing concepts, old and new, with visual representations.

The Complete Digital Marketing Blueprint - A Comprehensive Crash Course Covering: Branding, SEO, Social Media Marketing, Facebook Ads, Google Ads, Web Design, Analytics, Affiliate Marketing, & More!

Author: Dan Kerns
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 341

Book Description
Discover the book that has been dubbed "Possibly The Best Guide On The Internet For Digital Marketing". Get all of the information you need to become a digital marketer and market your business online successfully! Find out how to setup a solid foundation for your business or idea. Learn the highly coveted information you need to succeed online. Discover how to cost effectively generate leads & differentiate your business from the competition by utilizing Digital Marketing. Anyone can achieve success online & The Complete Digital Marketing Blueprint was created to get you there! This digital marketing book will transform the way you view digital marketing & the internet forever, GUARANTEED. Digital Marketing is explained in simple, easy to understand terms. Technical jargon is broken down & the process of Digital Marketing is expanded on from the ground up. Included, as a bonus is a complete guide on how to plan & build your website, from scratch! This ground-breaking digital marketing book is constantly updated with new material & content, all available for a low one-time cost. After finishing The Complete Digital Marketing Blueprint, you will have learned everything you need to be successful online! Discover: 1. How To Develop Your Brand’s Purpose To Strategically Achieve Your Goals 2. How To Find The Perfect Domain For Your Website 3. How To Use WordPress – Create A Website With Our WordPress Tutorial 4. How To Get A Free SSL Certificate Two Easy Ways To Get A Green Bar SSL 5. Getting Started With Keyword Research 6. How To Optimize Landing Pages 7. What Is Search Engine Optimization? 8. Outreach Link Building Opportunities 9. Getting Started With Content Marketing – Content Marketing 101 10. Getting Started With Google Analytics – Understanding And Using Google Analytics 11. Getting Started With Facebook Analytics – Understanding And Using Facebook Analytics 12. How To Create An Effective Email Marketing Campaign 13. Getting Started With Mailchimp – Understanding and Using Mailchimp Email Marketing Automation 14. How To Set Up An Affiliate Program To Utilize Affiliate Marketing 15. How To Maximize Your Social Media Marketing Success 16. 7 Steps to Crafting a Social Media Strategy 17. Getting Started With Facebook Marketing – Understanding and Using Facebook For Marketing 18. Getting Started With YouTube Marketing – Understanding And Using YouTube For Marketing 19. Getting Started With Twitter Marketing – Understanding And Using Twitter For Marketing 20. Getting Started With Pinterest Marketing – Understanding And Using Pinterest For Marketing 21. Getting Started With Quora Marketing – Understanding And Using Quora For Marketing 22. Emotive Advertisements – How To Use Emotional Triggers In Advertising 23. Facebook Ads Tutorial – Complete Facebook Advertising Guide 24. What Makes A Successful Search Engine Marketing Campaign 25. How To Set Up Your Google Ads Remarketing Tag 26. How To Create Custom Conversions in Google Ads 27. How To Setup Custom Conversion Audiences In Adwords 28. How To Setup A Google Ads Search Campaign 29. How To Setup A Google Ads Display Campaign 30. How To Sync Your Google Adwords Campaigns With Bing Ads 31. How I Sell Marketing Funnels And Communication Automations In Facebook Messenger 32. & So much more! On top of that, once you have learned this unique skillset, you can get started earning an income online right away! Start building your own digital empire by following The Complete Digital Marketing Blueprint! Use the skills you learn to get paid & help others do the same, there is no better feeling! Order now & discover how to work smarter & harder than the other guys! Plus get free updates for life! It has never been this easy to get started with digital marketing and earning an income online, until now.

Cases on Digital Strategies and Management Issues in Modern Organizations

Author: Santos, José Duarte
Publisher: IGI Global
ISBN: 179981632X
Category : Business & Economics
Languages : en
Pages : 381

Book Description
Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.

Blogging for Profit in 2020: 10,000/month Ultimate Guide - Make a Fortune Using Effective SEO Techniques & Affiliate Marketing Secrets Leveraging Y

Author: Ronald Roberts
Publisher:
ISBN: 9781393001973
Category : Business & Economics
Languages : en
Pages : 134

Book Description
Have you ever dreamed about taking advantage of the Google algorithm to boost rankings and getting a huge amount of free traffic to your site? What if you could get access to the exact formula for converting that traffic into a steady flow of passive income? Would you like to learn proven methods to make great money blogging, by using the best practices in affiliate marketing and leveraging your content on social media? This guidebook was created for anyone looking to create a profitable blog. It lays out the scientific methods you need to ensure success. Keep reading. Blogging and media work for money is the agenda of this book. You create a mass of audience by giving them information they need, education, entertainment or a combination of all of the above. In turn, the audience you gather behind you can be used to create income or generate money. This process is called monetization. Blogging, affiliate marketing and social media go hand-in-hand. Giving quality content before affiliate links is going back to the basic blogging principle of providing good writing and quality information. You are bound to get more conversions if you advertise on social media compared to any other media platform, even with a small advertising budget. There is no better way to get people clicking on your lead magnets than creating catchy, targeted ads on social media networks. There are no limitations as to where or when you can engage in online work. All you need to get started is a computer or tablet -- and the helpful tricks and pro tips you'll find throughout this book. Blogging for Profit in 2019: $10,000/month Ultimate Guide - Make a Passive Income Fortune using Effective SEO Techniques & Affiliate Marketing Secrets Leveraging your Content on YouTube & Social Media by Ronald Roberts offers clear and simple methods for creating, designing and optimizing your blog for the greatest profit. By the end of this book, you will discover: The secret strategies to employ when choosing which products and services to sell through affiliate marketing SEO secrets to optimize your Google rankings and drive a steady stream of free traffic to your site How to choose the right niche, plus five hot niche areas to consider Ways to consistently create engaging, stimulating and useful content for your blog An easy-to-follow, step-by-step guide to setting up an awesome WordPress blog Exceptional strategies for leveraging your content on YouTube, Facebook, Instagram and other social media networks Ways to effectively implement advertising on your blog And much more! With the massive amount of content now available online, yours will get buried unless it is authentically communicates and connects with your readers. Becoming a master blogger can be financially rewarding, but it does require time and effort. Even if you're intimidated by the amount of time it takes to create a great blog post that people will read and share, this book will get you started on the path toward a profitable blog. With effort and dedication, you can upgrade your lifestyle, do what you love and start earning passive income right away! Take action with a simple click of the BUY button now!

Online Business

Author: David Scott
Publisher: Createspace Independent Publishing Platform
ISBN: 9781976261985
Category :
Languages : en
Pages : 194

Book Description
BUNDLE AND SAVE $$ WITH 3 BOOKS IN 1! ONLINE BUSINESS COMBINES 3 SEO MARKETING COURSES INTO ONE BOOK! THIS BOOK INCLUDES A STEP BY STEP BEGINNER GUIDE, AN ADVANCED STRATEGIES COURSE, AND AN INTERNET MARKETING SECRETS COURSE THAT WILL HELP YOU MAXIMIZE YOUR ONLINE PROFITS. THIS BOOK PROVIDES FOR YOU 3 COURSES ON CONTENT MARKETING: *STEP BY STEP BEGINNER GUIDE: Chapter 1: Understanding SEO Marketing Chapter 2: The Basics Chapter 3: Social Media Marketing Chapter 4: Common Pitfalls Chapter 5: Keys to Success *ADVANCED STRATEGIES COURSE: Chapter 1: Optimizing for Google SEO Chapter 2: Online Brand Marketing Using SEO Chapter 3: Effective SEO Techniques to Use In 2018 Chapter 4: How to Intensify Your Organic Traffic Chapter 5: Digital Marketing Trends to Use In 2018 *INTERNET MARKETING SECRETS COURSE: Chapter 1: How Effective is Your Current Internet Marketing Strategy? Chapter 2: Increase Traffic with Better Headlines Chapter 3: Increase Conversion Rates with Beautiful Images Chapter 4: 20 Speedy Ways to Generate Leads with Social Media Chapter 5: Using Whatsapp Marketing to Increase Online Sales Chapter 6: 10 Online Marketing Tools to Invest In THREE SEO MARKETING BOOKS IN ONE IS A GREAT VALUE! GET YOUR COPY TODAY AND START BUILDING YOUR OWN PROFITABLE ONLINE BUSINESS!

The Ultimate Digital Marketing Book

Author: Nick Smith
Publisher: Teach Yourself
ISBN: 1473688426
Category : Business & Economics
Languages : en
Pages : 431

Book Description
If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in digital marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.