It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be PDF Author: Paul Arden
Publisher: Phaidon Press
ISBN: 9780714843377
Category : Self-Help
Languages : en
Pages : 128

Book Description
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Summary of It’s Not How Good You Are, It’s How Good You Want to Be – [Review Keypoints and Take-aways]

Summary of It’s Not How Good You Are, It’s How Good You Want to Be – [Review Keypoints and Take-aways] PDF Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 16

Book Description
The summary of It’s Not How Good You Are, It’s How Good You Want to Be – The World’s Best Selling Book presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of It doesn't matter how skilled you already are; what matters is how skilled you want to become. imparts sound counsel to readers who are interested in turning their lofty goals into a tangible reality. In this book, Paul Arden takes readers behind the scenes of the world of advertising to reveal the best and most effective techniques for pitching ideas and getting the client to say yes. Throughout, Arden exhorts imaginative minds to think on a grand scale and to distance themselves from the everyday and the average. It’s Not How Good You Are, It’s How Good You Want to Be summary includes the key points and important takeaways from the book It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

SUMMARY - It's Not How Good You Are, It's How Good You Want To Be By Paul Arden

SUMMARY - It's Not How Good You Are, It's How Good You Want To Be By Paul Arden PDF Author: Shortcut Edition
Publisher: Shortcut Edition
ISBN:
Category : Business & Economics
Languages : en
Pages : 21

Book Description
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover, thanks to Paul Arden's advice, how to assert yourself in your work and get the best out of yourself. *You will also learn : that this advice is intended for professionals, especially advertisers, but also for all those who want to make something of their lives; that whether you are a beginner or an experienced professional, you are bound to benefit from the questions and answers provided by Paul Arden; that the methods used by advertisers can be transposed to other fields; that with intelligence, courage and talent, you will be able to succeed in the field of your choice. *Aiming for perfection, being the best by remaining consensual and setting realistic goals, is this the recipe for success at work? Paul Arden, a British publicist, says exactly the opposite and sweeps away preconceived ideas. According to him, learning is above all about taking the plunge... and making mistakes. To be ambitious is to make your dreams come true and to project yourself with determination. Succeeding means having a goal and becoming what you want to be. *Buy now the summary of this book for the modest price of a cup of coffee!

Is It Written in The Stars?

Is It Written in The Stars? PDF Author: Zeynep Kocasinan
Publisher: Cinius Yayınları
ISBN: 6054177966
Category : Self-Help
Languages : en
Pages : 188

Book Description
Where to look to find the answers to our questions? The true source seems to be hidden, waiting for us to be discovered. There are so many excellent tools we can use to create the life that we desire. It is not a miracle that we need; we are already living in one. We just need to remember where to look. When the student is ready, the teacher will appear. And with all that the student needs. Through out the book Zeynep Kocasinan provides various approaches, teachings, methods and techniques that are easy to use and very effective to create the life we dream about. Dreams do come true. The author of three books in Turkish - Reiki’yi Yaşıyorum, Görüşlerand Dönüşüm Oyunu Gerçek mi? - Zeynep Kocasinan shares what she personally uses and benefits from, with an open heart. An easy to read book that is filled with distilled information on personal and spiritual development and growth. Yayınevi: Cinius Yayınları

Advertising Creative

Advertising Creative PDF Author: Tom Altstiel
Publisher: SAGE Publications
ISBN: 1506386954
Category : Language Arts & Disciplines
Languages : en
Pages : 503

Book Description
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.

Superfast

Superfast PDF Author: Sophie Devonshire
Publisher: John Murray Business
ISBN: 1473663016
Category : Business & Economics
Languages : en
Pages : 348

Book Description
In today's fast-paced world, leaders need to move at speed. The rate of innovation and change in organisations and the challenges of impatient investors or shareholders mean leadership decisions must be quick, smart and deliver real impact. Superfast provides cutting edge inspiration and a host of exciting ideas about how to accelerate performance in an agile and thoughtful way, shedding new light on leading in a world which is fluid and uncertain. You'll learn the practical solutions to leadership questions which the most savvy global leaders employ, and map your own shortcut to personal and professional success. Leadership is not just about moving fast, however. Superfast will show you how to use your time in the smartest, most efficient way possible - slowing down when necessary to get decisions right and accelerating elsewhere to unlock growth. Stop waiting around. Superfast will give you the tools to lead well and make change happen.

Love Your Imposter

Love Your Imposter PDF Author: Rita Clifton
Publisher: Kogan Page Publishers
ISBN: 1789667011
Category : Biography & Autobiography
Languages : en
Pages : 297

Book Description
DISTINGUISHED FAVORITE: Independent Press Awards 2021 - Career SHORTLISTED: Business Book Awards 2021 - Business Self-Development Studies show that a massive 70% of people feel like an imposter at some point in their professional life. Brand guru and former Chair of Interbrand, Rita Clifton, shares how she learnt to work with her imposter self rather than hide from it in order to succeed in her career. Imposter syndrome can cause a constant fear of being found out that you aren't 'good enough' or called out for being a 'fraud'. It impacts people in different ways and can be debilitating and negatively affect relationships, personal life and careers. So what can you do about it? Love Your Imposter shows you how to take on your imposter self and use it as a driver to come out stronger. Using practical down-to-earth advice based on her experiences, Rita Clifton, tackles the myth that you need to 'fake it until you make it', highlights why authenticity can be your biggest weapon and skilfully makes the case for business being more humane.
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