An Advertisement for Toothpaste

An Advertisement for Toothpaste PDF Author: Ryszard Kapuscinski
Publisher: Penguin Classics
ISBN: 9780241339329
Category : History
Languages : en
Pages : 0

Book Description
The traveler-reporter finds an even stranger and more exotic society in his own home of post-War Poland than in any of the distant lands he has visited

Toothpastes

Toothpastes PDF Author: C. van Loveren
Publisher: Karger Medical and Scientific Publishers
ISBN: 3318022071
Category : Medical
Languages : en
Pages : 168

Book Description
With the mass-marketed introduction of fluoride in toothpaste in the 1950s, toothbrushing with paste became indispensable for good oral health. Both the industry and the dental profession had a shared interest in advocating the widespread correct use of good quality toothpaste. This publication starts with a general introduction on the purpose, history and composition of toothpaste. The following chapters deal with the clinical evidence of its effectiveness in caries prevention, reducing and preventing plaque, gin-givitis, halitosis, and calculus formation, facilitating removal and prevention of extrinsic stain, and preventing dentine hypersensitivity and erosion. Later chapters provide valuable information on the abrasiveness of the pastes, the substantivity of active ingredients in the oral cavity and the possible models to study the effectiveness of the pastes when full-scale clinical trials are not possible. The final chapter focuses on the frequency of toothbrushing and post-brushing rinsing behavior. The book provides indispensable information for dentists, dental students and community dental programs on whether toothpastes can be recommended to patients for specific aims and how to use them to obtain the best effect.

The Effectiveness of Advertisements on Toothpaste Industry

The Effectiveness of Advertisements on Toothpaste Industry PDF Author: Jayadev Sahoo
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659172885
Category :
Languages : en
Pages : 100

Book Description
In today's business world, there is fierce competition among different brands of toothpastes. The primary aim of a company is to sell the products to the customers. The problem here is, "why should a consumer buy a particular brand of toothpaste?" Here, the author has analyzed five toothpaste brands, namely, Colgate, Close Up, Babool, Vicco and Pepsodent. Out of the five, which brand is most preferred by customers? Why should a customer patronage a particular brand? In order to attract the customers towards the products, which kind of media is preferable? Since there are innumerable ways to advertise the products, the author has tried his level best to show through empirical studies that TV is the most effective media for advertisements of toothpaste industry, followed by the Internet. The advertisements endorsed by celebrities/cricketers and eye-catching taglines could affect the consumers and increase the sale of the products. This book will immensely help the students of management, professionals, academicians and anyone else who is interested in producing advertising for marketing purposes.

The Toothpaste Millionaire

The Toothpaste Millionaire PDF Author: Jean Merrill
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618759255
Category : Juvenile Fiction
Languages : en
Pages : 148

Book Description
Sixth-grader Rufus Mayflower doesn't set out to become a millionaire. He just wants to save on toothpaste. Betting he can make a gallon of his own for the same price as one tube from the store, Rufus develops a step-by-step production plan with help from his good friend Kate MacKinstrey. By the time he reaches the eighth grade, Rufus makes more than a gallon--he makes a million This fun, breezy story set in 1960s Cleveland, Ohio contains many real-life mathematical problems which the characters must solve to succeed in their budding business. Includes black-and-white illustrations by Jan Palmer. This edition includes an exclusive author interview and reader's guide with book summary and discussion questions.

Why There's Antifreeze in Your Toothpaste

Why There's Antifreeze in Your Toothpaste PDF Author: Simon Quellen Field
Publisher:
ISBN: 9781556526978
Category : House & Home
Languages : en
Pages : 0

Book Description
"Decoding more than 150 cryptic ingredients, the guide explains each component's structural formula, offers synonymous names, and describes its common uses." Includes focus chapters on sunscreen, table salt, soft drinks, food, drug, and cosmetic colors, whipped cream, bread, acne medicines, bleach, shampoo, soap, detergents, hairspray, and toothpaste, among others.

Introductory Statistics

Introductory Statistics PDF Author: Sheldon M. Ross
Publisher: Academic Press
ISBN: 0080547346
Category : Mathematics
Languages : en
Pages : 834

Book Description
In this revised text, master expositor Sheldon Ross has produced a unique work in introductory statistics. The text's main merits are the clarity of presentation, contemporary examples and applications from diverse areas, and an explanation of intuition and ideas behind the statistical methods. To quote from the preface, "It is only when a student develops a feel or intuition for statistics that she or he is really on the path toward making sense of data." Ross achieves this goal through a coherent mix of mathematical analysis, intuitive discussions and examples. * Ross's clear writing style leads students easily through descriptive and inferential statistics * Hundreds of exercises assess students' conceptual and computational understanding * Real data sets from current issues draw from a variety of disciplines * Statistics in Perspective highlights demonstrate real-world application of techniques and concepts * Historical Perspectives sections profile prominent statisticians and events * Chapter Introductions pose realistic statistical situations * Chapter Summaries and Key Terms reinforce learning * A detachable Formula Card includes frequently used tables and formulas to facilitate studying * Enclosed CD-ROM contains programs that can be used to solve basic computation problems New in this Edition: * Dozens of new and updated examples and exercises * New sections on: assessing the linear regression model by analyzing residuals; quality control; counting principles; Poisson random variables * Detailed edits and enhancements based on users' feedback * A computerized test bank, plus updates to other ancillaries Ancillaries: * Instructor's Manual * Student Solutions Manual (ISBN: 0120885514) * Printed Test Bank * Computerized Test Bank * Instructor's web site with additional online materials

America Brushes Up

America Brushes Up PDF Author: Kerry Segrave
Publisher: McFarland
ISBN: 0786456841
Category : Social Science
Languages : en
Pages : 239

Book Description
This excursion into American cultural history looks at the toothpaste and toothbrush industries from 1900 to 2008. During these years, America moved from cleaning their teeth mostly with homemade powders to using an enormous array of brands, often applied with an electric toothbrush. From early 20th century products like Forhan's (which "cured" pyorrhea) to the whiteners of the 1920s (which unfortunately also removed tooth enamel), and from paste that eliminated "that clinging film" and to copywriters who "wondered where the yellow went," the history of toothpaste has long been a testament to the power of misleading advertising. Interrupting a steady flow of hyperbole was the one true wonder ingredient--fluoride, which enabled Crest to be for decades America's top-selling brand.

The Toothpaste Secret

The Toothpaste Secret PDF Author: Trisha E. O'Hehir
Publisher:
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 64

Book Description
Teaches a new tooth brushing technique.
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