Author: Milo O. Frank Publisher: Simon and Schuster ISBN: 0671727524 Category : Business & Economics Languages : en Pages : 132
Book Description
Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
Author: Paul W. Swets Publisher: Simon and Schuster ISBN: 1439137196 Category : Psychology Languages : en Pages : 246
Book Description
Talking comes naturally…but getting people to listen is an art. This guide provides you with practical, proven strategies for mastering the art of effective, persuasive communication—the skill most essential to your enjoyment of other people and the achievement of personal success.
Author: Kevin Carroll Publisher: Second Avenue Press ISBN: 9780981960814 Category : Languages : en Pages : 125
Book Description
In less time than it takes to fly from New York to Chicago, readers of Make Your Point! will know exactly what to do to master the spoken word. The authors, two seasoned and streetwise corporate communication coaches, have written a book that's lively, witty and gives down-to-earth advice for every businessperson and college student who wants to be a first-rate communicator. So whether you have to give a presentation, sell, write a paper, or interview for a job, this book will help you get your message across.
Author: Paul Hellman Publisher: AMACOM ISBN: 0814438318 Category : Self-Help Languages : en Pages : 196
Book Description
The average attention span has dropped to 8 seconds. To break through to people, you need to focus on your audience, be slightly different, and deliver with finesse. Every day at work, people do three things: talk, listen, and pretend to listen. Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, communications expert Paul Hellman reveals three main strategies: Focus: Design a strong message - then say it in seconds Variety: Make routine information come alive Presence: Convey confidence and command attention You'll discover practical techniques, including the fast-focus method that Hellman uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence. Whether pitching a project, giving a speech, selling a product, or just writing an email, You've Got 8 Seconds will make sure you get heard, get remembered, and get results.
Author: Karen E. Berg Publisher: ISBN: 9780787222321 Category : Public speaking Languages : en Pages : 260
Book Description
The complete guide to making effective presentations. The proven program that helps you fight performance anxiety - and communicate with confidence and ease. Teaches you how to say what you meand and get what you want.
Author: Joseph Jaffe Publisher: John Wiley & Sons ISBN: 0471738697 Category : Business & Economics Languages : en Pages : 306
Book Description
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Author: James Clear Publisher: Penguin ISBN: 0735211302 Category : Business & Economics Languages : en Pages : 321
Book Description
The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
Author: Adam Rosante Publisher: Zinc Ink ISBN: 0804179212 Category : Health & Fitness Languages : en Pages : 278
Book Description
YOUR BEST BODY BEGINS HERE AND NOW! Ditch the gym membership and say goodbye to weights and machines! Take control of your shape and your weight at home with celebrity fitness trainer Adam Rosante’s three-tiered, simple-to-follow plan: • Eat Clean: Feed your body right with simple meals designed to help you feel your best inside and out. No weird and wacky “diet” gimmicks; just an easy embrace of healthy whole foods. • Train Dirty: Using compound movements, progress overload, and high-intensity 30-second interval training, Rosante’s exercises will skyrocket your metabolism, torch fat, and build lean muscle without requiring the use of a single piece of equipment. • Live Hard: Strengthen the single most important muscle in your body: your mind. You’ll learn how “Lottery Mindset Marketing” has conditioned you to fail in your weight-loss goals—and how to overcome it. Featuring inspiring testimonials, motivational advice, instructive photos, and a complete workout calendar, The 30-Second Body is a comprehensive one-stop solution, your road map to losing weight fast and taking charge of your life! Praise for The 30-Second Body “Easy, effective, and efficient . . . [The 30-Second Body] is more like an easy-to-read playbook than an intimidating diet or fitness guide. It’s filled with illuminating fitness quickies on how to build a better smoothie and high-intensity workout moves you can do anywhere.”—Well+Good
Author: Ted W. Lawson Publisher: Potomac Books, Inc. ISBN: 1612342310 Category : History Languages : en Pages : 213
Book Description
From the Publisher: Ted W. Lawson's classic Thirty Seconds Over Tokyo appears in an enhanced reprint edition for the sixtieth anniversary of the legendary Doolittle Raid on Japan. "One of the worst feelings about that time," Ted W. Lawson writes, "was that there was no tangible enemy. It was like being slugged with a single punch in a dark room, and having no way of knowing where to slug back." He added, "And, too, there was a helpless, filled-up, want-to-do-something feeling that [the Japanese] weren't coming -- that we'd have to go all the way over there to punch back and get even." Which is what "the Tokyo Raiders" did. Lawson gives a vivid eyewitness account of the unorthodox assignment that eighty-five intrepid volunteer airmen under the command of celebrated flier James H. Doolittle executed in April 1942. The plan called for sixteen B-25 twin-engine medium bombers of the Army Air Forces to take off from the aircraft carrier Hornet, bomb industrial targets in Japan, and land at airfields in China. While the raid came off flawlessly, completely surprising the enemy, bad weather, darkness, and a shortage of fuel caused by an early departure took a heavy toll on the raiders. For many, the escape from China proved a greater ordeal. This anniversary edition features a foreword by noted aviation writer Peter B. Mersky and an introduction by Mrs. Ellen R. Lawson, Ted Lawson's widow, as well as twice as many photographs as the original book, several published here for the first time.
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Author: Milo O. Frank
Author: Paul W. Swets
Author: Kevin Carroll
Author: Paul Hellman
Author: Karen E. Berg
Author: Jack McCallum
Author: Joseph Jaffe
Author: James Clear
Author: Adam Rosante
Author: Ted W. Lawson