The Long and the Short of It (International edition)

Author: John Kay
Publisher: Profile Books
ISBN: 1782832696
Category : Business & Economics
Languages : en
Pages : 266

Book Description
The follies of finance have threatened the stability of the global economy, and the world of finance has become increasingly complex and sophisticated, but also greedy, cynical and self-interested. The Long and the Short of It provides a guide to the complexities of modern finance and explains how to put your finances in the only hands you can confidently trust - your own. In this new, wholly updated edition of The Long and the Short of It, you will learn everything you need to be your own investment manager. You will recognise your investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. You will discover the principles of sound investment and the research that supports these principles. Crucially, you will learn a practical investment strategy and how to implement it. Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

The Long and the Short of It

Author: Jonathan Silvertown
Publisher: University of Chicago Press
ISBN: 022607210X
Category : Science
Languages : en
Pages : 203

Book Description
“[A] whimsical book on aging . . . the author mixes art, science, and humor to brew a highly readable concoction, presenting one aging theory after another.” —Publishers Weekly Everything that lives will die. That’s the fundamental fact of life. But not everyone dies at the same age: people vary wildly in their patterns of aging and their life spans—and that variation is nothing compared to what’s found in other animal and plant species. With The Long and the Short of It, biologist and writer Jonathan Silvertown offers readers a witty and fascinating tour through the scientific study of longevity and aging. Dividing his daunting subject by theme—death, life span, aging, heredity, evolution, and more—Silvertown draws on the latest scientific developments to paint a picture of what we know about how life span, senescence, and death vary within and across species. At every turn, he addresses fascinating questions that have far-reaching implications: What causes aging, and what determines the length of an individual life? What changes have caused the average human life span to increase so dramatically—fifteen minutes per hour—in the past two centuries? If evolution favors those who leave the most descendants, why haven’t we evolved to be immortal? The answers to these puzzles and more emerge from close examination of the whole natural history of life span and aging, from fruit flies, nematodes, redwoods, and much more. The Long and the Short of It pairs a perpetually fascinating topic with a wholly engaging writer, and the result is a supremely accessible book that will reward curious readers of all ages. “Captivating and enlightening.” —The New York Times Well Blog

Open Standards and the Digital Age

Author: Andrew L. Russell
Publisher: Cambridge University Press
ISBN: 1107039193
Category : Computers
Languages : en
Pages : 325

Book Description
This book answers how openness became the defining principle of the information age, examining the history of information networks.

What Can I Do?

Author: David Livermore
Publisher: Zondervan
ISBN: 0310589606
Category : Religion
Languages : en
Pages : 211

Book Description
While “missions” used to be the territory of experts and missionary professionals, globalization has made the issues and needs of our world accessible to average Americans. Many American Christians feel overwhelmed by the scope of the brokenness in the world and conclude all they can do is go on with their lives. Others respond by giving and praying, and still others want to do more. What Can I Do shows that global mission is something we all can be part of in tangible ways. And while that might include going on a short term mission trip or providing financial support, there are many more ongoing and holistic forms of engagement. This book helps readers see that the roles they already have—business leader, scientist, teacher, student, parent, or neighbor—can provide ways to engage in global mission. Mission is what we were created to do. It includes evangelistically calling people to follow Jesus wherever we go, whatever we do. But it’s more than that. This book will help us explore the way our ordinary, everyday tasks of work and life can be part of God’s mission to heal a broken world.

Long and the Short of it

Author: John Kay
Publisher:
ISBN: 9781781256756
Category :
Languages : en
Pages : 256

Book Description
This book provides a guide to the complexities of modern finance. It describes the basics of investment and the sophisticated innovations of the modern financial system. It explains how the follies of finance have threatened the stability of the world economy, and describes an environment that is complex and sophisticated, but greedy, cynical and self-interested. This book explains how to put your finances in the only hands you can confidently trust - your own. Readers will learn everything they need to be their own investment manager. They will recognise their investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. They will discover the principles of sound investment and the research that supports these principles. Crucially, they will learn a practical investment strategy and how to implement it. Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

Obliquity

Author: John Kay
Publisher: Penguin
ISBN: 1101476397
Category : Business & Economics
Languages : en
Pages : 188

Book Description
A leading economist charts the indirect road to happiness and wealth. Using dozens of practical examples from the worlds of business, politics, science, sports, literature, even parenting, esteemed economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: The best way to achieve any complex or broadly defined goal-from happiness to wealth to profit to preventing forest fires-is the indirect way. As Kay points out, we rarely know enough about the intricacies of important problems to tackle them head-on. And our unpredictable interactions with other people and the world at large mean that the path to our goals-and sometimes the goals themselves-will inevitably change. We can learn about our objectives and how to achieve them only through a gradual process of risk taking and discovery-what Kay calls obliquity. Kay traces this pathway to satisfaction as it manifests itself in nearly every aspect of life. The wealthiest people-from Andrew Carnegie to Bill Gates-achieved their riches through a passion for their work, not because they set materialistic goals. Research has shown that companies whose goal (as declared in mission statements) is excellent products or service are more profitable than companies whose stated goal is increasing profits. In the personal realm, a large body of evidence shows that parenthood is on a daily basis far more frustrating than happy- making. Yet parents are statistically happier than nonparents. Though their short-term pleasure is often thwarted by the demands of childrearing, the subtle-oblique-rewards of parenthood ultimately make them happier. Once he establishes the ubiquity of obliquity, Kay offers a wealth of practical guidance for avoiding the traps laid by the direct approach to complex problems. Directness blinds us to new information that contradicts our presumptions, fools us into confusing logic with truth, cuts us off from our intuition (which is the subconscious expression of our experience), shunts us away from alternative solutions that may be better than the one we're set on, and more. Kay also shows us how to acknowledge our limitations, redefine our goals to fit our skills, open our minds to new data and solutions, and otherwise live life with obliquity. This bracing manifesto will convince readers-or confirm their conviction-that the best route to satisfaction and success does not run through the bottom line.

The Long and the Short of It

Author: Graeme Donald
Publisher: Michael O'Mara Books
ISBN: 1782436235
Category : Mathematics
Languages : en
Pages : 175

Book Description
We've always measured the world around us, from how big things are, to how fast they go, how much they're worth and practically everything in between. But who decided how we do it, and why?

International Handbook of Children, Media and Culture

Author: Kirsten Drotner
Publisher: SAGE
ISBN: 1473971756
Category : Language Arts & Disciplines
Languages : en
Pages : 562

Book Description
This essential volume brings together the work of internationally-renowned researchers, each experts in their field, in order to capture the diversity of children and young people′s media cultures around the world. Why are the media such a crucial part of children′s daily lives? Are they becoming more important, more influential, and in what ways? Or does a historical perspective reveal how past media have long framed children′s cultural horizons or, perhaps, how families - however constituted - have long shaped the ways children relate to media? In addressing such questions, the contributors present detailed empirical cases to uncover how children weave together diverse forms and technologies to create a rich symbolic tapestry which, in turn, shapes their social relationships. At the same time, many concerns - even public panics - arise regarding children′s engagement with media, leading the contributors also to inquire into the risky or problematic aspects of today′s highly mediated world. Deliberately selected to represent as many parts of the globe as possible, and with a commitment to recognizing both the similarities and differences in children and young people′s lives - from China to Denmark, from Canada to India, from Japan to Iceland, from - the authors offer a rich contextualization of children′s engagement with their particular media and communication environment, while also pursuing cross-cutting themes in terms of comparative and global trends. Each chapter provides a clear orientation for new readers to the main debates and core issues addressed, combined with a depth of analysis and argumentation to stimulate the thinking of advanced students and established scholars. Since children and young people are a focus of study across different disciplines, the volume is thoroughly multi-disciplinary. Yet since children and young people are all too easily neglected by these same disciplines, this volume hopes to accord their interests and concerns they surely merit.

The Economics of New Goods

Author: Timothy F. Bresnahan
Publisher: University of Chicago Press
ISBN: 0226074188
Category : Business & Economics
Languages : en
Pages : 508

Book Description
New goods are at the heart of economic progress. The eleven essays in this volume include historical treatments of new goods and their diffusion; practical exercises in measurement addressed to recent and ongoing innovations; and real-world methods of devising quantitative adjustments for quality change. The lead article in Part I contains a striking analysis of the history of light over two millenia. Other essays in Part I develop new price indexes for automobiles back to 1906; trace the role of the air conditioner in the development of the American south; and treat the germ theory of disease as an economic innovation. In Part II essays measure the economic impact of more recent innovations, including anti-ulcer drugs, new breakfast cereals, and computers. Part III explores methods and defects in the treatment of quality change in the official price data of the United States, Canada, and Japan. This pathbreaking volume will interest anyone who studies economic growth, productivity, and the American standard of living.

The Short, the Long and the Tall

Author: Jeffrey Archer
Publisher: St. Martin's Press
ISBN: 1466871377
Category : Fiction
Languages : en
Pages : 336

Book Description
New York Times #1 bestselling author Jeffrey Archer, a master of the short-story form, joins forces with renowned illustrator Paul Cox to re-imagine twenty of his most popular and fêted short stories alongside beautifully rendered watercolor illustrations in The Short, The Long and the Tall. Find out what happens to the hapless young detective from Naples who travels to an Italian hillside town to solve a murder and ends up falling in love; and the pretentious schoolboy whose discovery of the origins of his father’s wealth changes his life forever. Revel in the stories of the woman who dares to challenge the men at her Ivy League university during the 1930s, and another young woman who thumbs a lift and has an encounter she will never forget. Discover the haunting story about four men whose characters are tested to the point of death. Finally, a short parable about how pointless war is, and how decent people are caught up in the crossfire of their leaders’ ambitions. This will be a must-buy for dedicated fans of the work of both author and illustrator, and includes the following short stories: Never Stop on the Motorway Cheap at Half the Price Who Killed the Mayor? It Can’t be October Already Stuck on You The Grass is Always Greener The Queen’s Birthday Telegram Clean Sweep Ignatius The First Miracle Caste Off A Wasted Hour Just Good Friends Christina Rosenthal A Gentleman and a Scholar The Road to Damascus Old Love A Good Toss to Lose One Man’s Meat Endgame Confession