Author: Eric H. Roth
Publisher: Chimayo Press
ISBN: 0982617801
Category : Education
Languages : en
Pages : 166
Book Description
This innovative ESL/EFL textbook helps advanced English language learners develop conversation skills and improve fluency by sharing experiences, reflecting on their lives, and discussing proverbs and quotations. The oral skills English textbook includes 45 thematic chapters, over 1,350 questions, 500 vocabulary words, 250 proverbs and American idioms, and 500 quotations. Designed for both adult education and intensive English language students, the conversations and activities deepen critical thinking skills and develop speaking skills essential to success in community college and university programs. Compelling Conversations has been used in classrooms in over 40 countries, recommended by English Teaching Professional magazine, adopted by conversation clubs and private English tutors, and enjoyed by thousands of English students.
Compelling American Conversations
Author: Toni Aberson
Publisher: Chimayo Press
ISBN: 1468158368
Category : Foreign Language Study
Languages : en
Pages : 134
Book Description
Compelling American Conversations: Questions and Quotations for Intermediate American English Language Learners from Chimayo Press helps American immigrants and international students develop their fluency skills and academic vocabulary through conversation exercises. Each chapter includes two sets of conversation questions, vocabulary review, short writing exercises, paraphrasing exercises with proverbs, a discussion activity around pithy quotations, and an online "Search and Share" activity. Focusing on both daily experiences and American culture through proverbs, quotations, and speaking exercises, the materials help intermediate English language learners explore their lives, learn common American sayings and expressions, and develop vital discussion skills. The 15 topical chapters include: Opening Moves; Going Beyond Hello; Making and Breaking Habits; Studying English; Being Yourself; Choosing and Keeping Friends; Playing and Watching Sports; Talking About American Television; Celebrating American Holidays; Being Stylish; Handling Stress; Practicing Job Interviews; Valuing Money and Finding Bargains; Exploring American Cities and Seeing Our World With Photographs. The "Resources and Notes" appendix includes the academic word list, supplemental worksheets, bibliographical references, author biographies and indices to proverbs and quotations. Designed primarily for community college ESL and adult education students, this flexible ESL textbook can be used by high school English language learners (ELL) and intensive English programs. Compelling American Conversations, is the third title in the Compelling Conversations series, most known for the original fluency-focused advanced ESL textbook, Compelling Conversations: Questions and Quotations on Timeless Topics (2006).
Publisher: Chimayo Press
ISBN: 1468158368
Category : Foreign Language Study
Languages : en
Pages : 134
Book Description
Compelling American Conversations: Questions and Quotations for Intermediate American English Language Learners from Chimayo Press helps American immigrants and international students develop their fluency skills and academic vocabulary through conversation exercises. Each chapter includes two sets of conversation questions, vocabulary review, short writing exercises, paraphrasing exercises with proverbs, a discussion activity around pithy quotations, and an online "Search and Share" activity. Focusing on both daily experiences and American culture through proverbs, quotations, and speaking exercises, the materials help intermediate English language learners explore their lives, learn common American sayings and expressions, and develop vital discussion skills. The 15 topical chapters include: Opening Moves; Going Beyond Hello; Making and Breaking Habits; Studying English; Being Yourself; Choosing and Keeping Friends; Playing and Watching Sports; Talking About American Television; Celebrating American Holidays; Being Stylish; Handling Stress; Practicing Job Interviews; Valuing Money and Finding Bargains; Exploring American Cities and Seeing Our World With Photographs. The "Resources and Notes" appendix includes the academic word list, supplemental worksheets, bibliographical references, author biographies and indices to proverbs and quotations. Designed primarily for community college ESL and adult education students, this flexible ESL textbook can be used by high school English language learners (ELL) and intensive English programs. Compelling American Conversations, is the third title in the Compelling Conversations series, most known for the original fluency-focused advanced ESL textbook, Compelling Conversations: Questions and Quotations on Timeless Topics (2006).
Conversations with People Who Hate Me
Author: Dylan Marron
Publisher: Simon and Schuster
ISBN: 198212928X
Category : Biography & Autobiography
Languages : en
Pages : 272
Book Description
From the award-winning host of the critically acclaimed podcast Conversations with People Who Hate Me comes a “fresh, deeply honest, wildly creative, and right on time” (Glennon Doyle, #1 New York Times bestselling author) exploration of difficult conversations and how to navigate them. Dylan Marron’s work has racked up millions of views and worldwide support. From his celebrated Every Single Word video series highlighting the lack of diversity in Hollywood to his web series Sitting in Bathrooms with Trans People, Marron has explored some of today’s biggest social issues. Yet, according to some strangers on the internet, Marron is a “moron,” a “beta male,” and a “talentless hack.” Rather than running from this vitriol, Marron began a social experiment in which he invited his detractors to chat with him on the phone—and these conversations revealed surprising and fascinating insights. Now, Marron retraces his journey through a project that connects adversarial strangers in a time of unprecedented division. After years of production and dozens of phone calls, he shares what he’s learned about having difficult conversations and how having them can help close the ever-growing distance between us. Charmingly candid and refreshingly hopeful, Conversations with People Who Hate Me demonstrates “that talking personally and listening fully—without trying to score points or to convince someone to change their mind—goes a long way toward breaking down barriers. The book will delight his fans and draw new listeners to the podcast” (Kirkus Reviews).
Publisher: Simon and Schuster
ISBN: 198212928X
Category : Biography & Autobiography
Languages : en
Pages : 272
Book Description
From the award-winning host of the critically acclaimed podcast Conversations with People Who Hate Me comes a “fresh, deeply honest, wildly creative, and right on time” (Glennon Doyle, #1 New York Times bestselling author) exploration of difficult conversations and how to navigate them. Dylan Marron’s work has racked up millions of views and worldwide support. From his celebrated Every Single Word video series highlighting the lack of diversity in Hollywood to his web series Sitting in Bathrooms with Trans People, Marron has explored some of today’s biggest social issues. Yet, according to some strangers on the internet, Marron is a “moron,” a “beta male,” and a “talentless hack.” Rather than running from this vitriol, Marron began a social experiment in which he invited his detractors to chat with him on the phone—and these conversations revealed surprising and fascinating insights. Now, Marron retraces his journey through a project that connects adversarial strangers in a time of unprecedented division. After years of production and dozens of phone calls, he shares what he’s learned about having difficult conversations and how having them can help close the ever-growing distance between us. Charmingly candid and refreshingly hopeful, Conversations with People Who Hate Me demonstrates “that talking personally and listening fully—without trying to score points or to convince someone to change their mind—goes a long way toward breaking down barriers. The book will delight his fans and draw new listeners to the podcast” (Kirkus Reviews).
Compelling Conversations
Author: Eric H. Roth
Publisher: Chimayo Press
ISBN: 098261781X
Category : Foreign Language Study
Languages : en
Pages : 120
Book Description
This English as a Foreign Language (EFL) textbook includes thematic chapters to create quality conversations and uses conversation starters, interview questions, classic quotations, paraphrasing exercises, and traditional proverbs to create hours of English conversation and class discussions for native Vietnamese speakers.
Publisher: Chimayo Press
ISBN: 098261781X
Category : Foreign Language Study
Languages : en
Pages : 120
Book Description
This English as a Foreign Language (EFL) textbook includes thematic chapters to create quality conversations and uses conversation starters, interview questions, classic quotations, paraphrasing exercises, and traditional proverbs to create hours of English conversation and class discussions for native Vietnamese speakers.
Compelling Conversations for Fundraisers
Author: Janet Levine
Publisher:
ISBN: 9780990498803
Category :
Languages : en
Pages : 100
Book Description
Compelling Conversations for Fundraisers: Talk Your Way to Success with Donors and Funders was written to help you make the connections with donors that result in new and increasing contributions for your organization. Whether you are new to fundraising or a seasoned pro, in a one-person development office or a large university advancement department, Compelling Conversations for Fundraisers provides conversation guidance and helpful tips for the many types of donor interactions you will face. Written by two fundraising professionals with track records of success in development offices large and small - in universities, religious and performing arts schools, public media and community organizations - Compelling Conversations for Fundraisers reviews the essentials for meeting prospects and talking your way to success.
Publisher:
ISBN: 9780990498803
Category :
Languages : en
Pages : 100
Book Description
Compelling Conversations for Fundraisers: Talk Your Way to Success with Donors and Funders was written to help you make the connections with donors that result in new and increasing contributions for your organization. Whether you are new to fundraising or a seasoned pro, in a one-person development office or a large university advancement department, Compelling Conversations for Fundraisers provides conversation guidance and helpful tips for the many types of donor interactions you will face. Written by two fundraising professionals with track records of success in development offices large and small - in universities, religious and performing arts schools, public media and community organizations - Compelling Conversations for Fundraisers reviews the essentials for meeting prospects and talking your way to success.
It's Time to Talk (and Listen)
Author: Anatasia S. Kim
Publisher: New Harbinger Publications
ISBN: 1684032695
Category : Self-Help
Languages : en
Pages : 184
Book Description
Conversations about controversial topics can be difficult, painful, and emotionally charged. This user-friendly guide will help you engage in effective, compassionate discussions with family, friends, colleagues, and even strangers about race, immigration, gender, marriage equality, sexism, marginalization, and more. We talk every day—and we often do it without thinking. But, as you well know, there are some things that are harder to talk about—especially issues pertaining to politics, culture, lifestyle, and diversity. If you’ve ever struggled in a conversation about a “controversial” topic with a loved one, work colleague, or even a stranger, you know exactly how uncomfortable and heated the discussion can become. And even if you are one of the lucky few that expresses themselves eloquently, how do you move beyond mere “lip service” and turn words into actionable change? This groundbreaking book will show you how to get to that important next level in difficult conversations, to talk in an authentic and straightforward way about culture and diversity, and to speak from the heart with tools from the head. Using a simple eight-step approach, you’ll learn communication strategies that are supported by research and have been practiced in classrooms, work meetings, therapy sessions, and more. We constantly hear about friends and colleagues whose family members are not speaking to each other because of different political opinions, who’ve exchanged words that have mutually offended one another. If silence is one end of the continuum and verbal conflict anchors the other, how do we reach a middle ground? How do we take part in the “in between” spaces where both parties can speak and listen? With this book as your guide, you’ll learn to navigate these difficult conversations, and take what you’ve learned beyond the conversation and out into the world—whether it’s through politics, social justice movements, or simply expanding the minds of those around you.
Publisher: New Harbinger Publications
ISBN: 1684032695
Category : Self-Help
Languages : en
Pages : 184
Book Description
Conversations about controversial topics can be difficult, painful, and emotionally charged. This user-friendly guide will help you engage in effective, compassionate discussions with family, friends, colleagues, and even strangers about race, immigration, gender, marriage equality, sexism, marginalization, and more. We talk every day—and we often do it without thinking. But, as you well know, there are some things that are harder to talk about—especially issues pertaining to politics, culture, lifestyle, and diversity. If you’ve ever struggled in a conversation about a “controversial” topic with a loved one, work colleague, or even a stranger, you know exactly how uncomfortable and heated the discussion can become. And even if you are one of the lucky few that expresses themselves eloquently, how do you move beyond mere “lip service” and turn words into actionable change? This groundbreaking book will show you how to get to that important next level in difficult conversations, to talk in an authentic and straightforward way about culture and diversity, and to speak from the heart with tools from the head. Using a simple eight-step approach, you’ll learn communication strategies that are supported by research and have been practiced in classrooms, work meetings, therapy sessions, and more. We constantly hear about friends and colleagues whose family members are not speaking to each other because of different political opinions, who’ve exchanged words that have mutually offended one another. If silence is one end of the continuum and verbal conflict anchors the other, how do we reach a middle ground? How do we take part in the “in between” spaces where both parties can speak and listen? With this book as your guide, you’ll learn to navigate these difficult conversations, and take what you’ve learned beyond the conversation and out into the world—whether it’s through politics, social justice movements, or simply expanding the minds of those around you.
Crucial Conversations: Tools for Talking When Stakes are High, Third Edition
Author: Joseph Grenny
Publisher: McGraw Hill Professional
ISBN: 1260474194
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.
Publisher: McGraw Hill Professional
ISBN: 1260474194
Category : Business & Economics
Languages : en
Pages : 332
Book Description
Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.
Mastering the Clinical Conversation
Author: Matthieu Villatte
Publisher: Guilford Publications
ISBN: 1462542166
Category : Medical
Languages : en
Pages : 425
Book Description
This compelling book provides psychotherapists with evidence-based strategies for harnessing the power of language to free clients from life-constricting patterns and promote psychological flourishing. Grounded in relational frame theory (RFT), the volume shares innovative ways to enhance assessment and intervention using specific kinds of clinical conversations. Techniques are demonstrated for activating and shaping behavior change, building a flexible sense of self, fostering meaning and motivation, creating powerful experiential metaphors, and strengthening the therapeutic relationship. User-friendly features include more than 80 clinical vignettes with commentary by the authors, plus a "Quick Guide to Using RFT in Psychotherapy" filled with sample phrases and questions to ask. See also two works by Paul L. Wachtel--Therapeutic Communication, Second Edition, which provides another vital perspective on language in psychotherapy, and Making Room for the Disavowed, which integrates psychodynamic thinking with ACT and other contemporary approaches.
Publisher: Guilford Publications
ISBN: 1462542166
Category : Medical
Languages : en
Pages : 425
Book Description
This compelling book provides psychotherapists with evidence-based strategies for harnessing the power of language to free clients from life-constricting patterns and promote psychological flourishing. Grounded in relational frame theory (RFT), the volume shares innovative ways to enhance assessment and intervention using specific kinds of clinical conversations. Techniques are demonstrated for activating and shaping behavior change, building a flexible sense of self, fostering meaning and motivation, creating powerful experiential metaphors, and strengthening the therapeutic relationship. User-friendly features include more than 80 clinical vignettes with commentary by the authors, plus a "Quick Guide to Using RFT in Psychotherapy" filled with sample phrases and questions to ask. See also two works by Paul L. Wachtel--Therapeutic Communication, Second Edition, which provides another vital perspective on language in psychotherapy, and Making Room for the Disavowed, which integrates psychodynamic thinking with ACT and other contemporary approaches.
The Conversation
Author: Robert Livingston
Publisher: Currency
ISBN: 0593238575
Category : Business & Economics
Languages : en
Pages : 368
Book Description
A FINANCIAL TIMES BEST BOOK OF THE YEAR • An essential tool for individuals, organizations, and communities of all sizes to jump-start dialogue on racism and bias and to transform well-intentioned statements on diversity into concrete actions—from a leading Harvard social psychologist. FINALIST FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD “Livingston has made the important and challenging task of addressing systemic racism within an organization approachable and achievable.”—Alex Timm, co-founder and CEO, Root Insurance Company How can I become part of the solution? In the wake of the social unrest of 2020 and growing calls for racial justice, many business leaders and ordinary citizens are asking that very question. This book provides a compass for all those seeking to begin the work of anti-racism. In The Conversation, Robert Livingston addresses three simple but profound questions: What is racism? Why should everyone be more concerned about it? What can we do to eradicate it? For some, the existence of systemic racism against Black people is hard to accept because it violates the notion that the world is fair and just. But the rigid racial hierarchy created by slavery did not collapse after it was abolished, nor did it end with the civil rights era. Whether it’s the composition of a company’s leadership team or the composition of one’s neighborhood, these racial divides and disparities continue to show up in every facet of society. For Livingston, the difference between a solvable problem and a solved problem is knowledge, investment, and determination. And the goal of making organizations more diverse, equitable, and inclusive is within our capability. Livingston’s lifework is showing people how to turn difficult conversations about race into productive instances of real change. For decades he has translated science into practice for numerous organizations, including Airbnb, Deloitte, Microsoft, Under Armour, L’Oreal, and JPMorgan Chase. In The Conversation, Livingston distills this knowledge and experience into an eye-opening immersion in the science of racism and bias. Drawing on examples from pop culture and his own life experience, Livingston, with clarity and wit, explores the root causes of racism, the factors that explain why some people care about it and others do not, and the most promising paths toward profound and sustainable progress, all while inviting readers to challenge their assumptions. Social change requires social exchange. Founded on principles of psychology, sociology, management, and behavioral economics, The Conversation is a road map for uprooting entrenched biases and sharing candid, fact-based perspectives on race that will lead to increased awareness, empathy, and action.
Publisher: Currency
ISBN: 0593238575
Category : Business & Economics
Languages : en
Pages : 368
Book Description
A FINANCIAL TIMES BEST BOOK OF THE YEAR • An essential tool for individuals, organizations, and communities of all sizes to jump-start dialogue on racism and bias and to transform well-intentioned statements on diversity into concrete actions—from a leading Harvard social psychologist. FINALIST FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD “Livingston has made the important and challenging task of addressing systemic racism within an organization approachable and achievable.”—Alex Timm, co-founder and CEO, Root Insurance Company How can I become part of the solution? In the wake of the social unrest of 2020 and growing calls for racial justice, many business leaders and ordinary citizens are asking that very question. This book provides a compass for all those seeking to begin the work of anti-racism. In The Conversation, Robert Livingston addresses three simple but profound questions: What is racism? Why should everyone be more concerned about it? What can we do to eradicate it? For some, the existence of systemic racism against Black people is hard to accept because it violates the notion that the world is fair and just. But the rigid racial hierarchy created by slavery did not collapse after it was abolished, nor did it end with the civil rights era. Whether it’s the composition of a company’s leadership team or the composition of one’s neighborhood, these racial divides and disparities continue to show up in every facet of society. For Livingston, the difference between a solvable problem and a solved problem is knowledge, investment, and determination. And the goal of making organizations more diverse, equitable, and inclusive is within our capability. Livingston’s lifework is showing people how to turn difficult conversations about race into productive instances of real change. For decades he has translated science into practice for numerous organizations, including Airbnb, Deloitte, Microsoft, Under Armour, L’Oreal, and JPMorgan Chase. In The Conversation, Livingston distills this knowledge and experience into an eye-opening immersion in the science of racism and bias. Drawing on examples from pop culture and his own life experience, Livingston, with clarity and wit, explores the root causes of racism, the factors that explain why some people care about it and others do not, and the most promising paths toward profound and sustainable progress, all while inviting readers to challenge their assumptions. Social change requires social exchange. Founded on principles of psychology, sociology, management, and behavioral economics, The Conversation is a road map for uprooting entrenched biases and sharing candid, fact-based perspectives on race that will lead to increased awareness, empathy, and action.
Conversations That Win the Complex Sale (PB)
Author: Erik Peterson
Publisher: McGraw Hill Professional
ISBN: 0071752587
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.
Publisher: McGraw Hill Professional
ISBN: 0071752587
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.