The Neuro Revolution

Author: Zack Lynch
Publisher: St. Martin's Press
ISBN: 1429988231
Category : Science
Languages : en
Pages : 256

Book Description
History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. The Neuro Revolution foretells a fast approaching fourth epoch, one that will radically transform how we all work, live and play. Neurotechnology—brain imaging and other new tools for both understanding and influencing our brains—is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief. The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation, taking you into their laboratories, boardrooms and courtrooms for a unique, insider's glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected—all of us.

Glial Man

Author: Yves Agid
Publisher: Oxford University Press, USA
ISBN: 019884767X
Category : Medical
Languages : en
Pages : 161

Book Description
Understanding glial cells is key to explaining human movement, emotion, and thoughts. This book provides many examples of the decisive role glial cells play in the functioning of the human brain, as well as in neurological and psychiatric pathologies.

Whole Brain Living

Author: Jill Bolte Taylor
Publisher: Hay House, Inc
ISBN: 1401965547
Category : Self-Help
Languages : en
Pages : 305

Book Description
The New York Times best-selling author of My Stroke of Insight blends neuroanatomy with psychology to show how we can short-circuit emotional reactivity and find our way to peace. For half a century we have been trained to believe that our right brain hemisphere is our emotional brain, while our left brain houses our rational thinking. Now neuroscience shows that it’s not that simple: in fact, our emotional limbic tissue is evenly divided between our two hemispheres. Consequently, each hemisphere has both an emotional brain and a thinking brain. In this groundbreaking new book, Dr. Jill Bolte Taylor—author of the New York Times bestseller My Stroke of Insight—presents these four distinct modules of cells as four characters that make up who we are: Character 1, Left Thinking; Character 2, Left Emotion; Character 3, Right Emotion; and Character 4, Right Thinking. Everything we think, feel, or do is dependent upon brain cells to perform that function. Since each of the Four Characters stems from specific groups of cells that feel unique inside of our body, they each display particular skills, feel specific emotions, or think distinctive thoughts. In Whole Brain Living, available in paperback for the first time, Dr. Taylor blends neuroanatomy with psychology to help us: Get acquainted with our own Four Characters, observe how they show up in our daily life, and learn to identify and relate to them in others as well Apply the wisdom of the Four Characters to every area of life—from work to relationships to health Use a powerful practice called the Brain Huddle—a tool for bringing our Four Characters into conversation with one another—to short-circuit emotional reactivity, tap our characters’ respective strengths, and choose which one to embody in any situation The more we become familiar with each of the characters in ourselves and others, the more power we gain over our thoughts, our feelings, our relationships, and our lives. Indeed, we discover that we have the power to choose who and how we want to be in every moment. And when our Four Characters work together and balance one another as a whole brain, we gain a radical new road map to deep inner peace.

The Fourth Industrial Revolution

Author: Klaus Schwab
Publisher: Crown Currency
ISBN: 1524758876
Category : Business & Economics
Languages : en
Pages : 194

Book Description
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.

The Neurotourist

Author: Lone Frank
Publisher: Simon and Schuster
ISBN: 1851688846
Category : Science
Languages : en
Pages : 325

Book Description
Discover the true heart of humanity: the brain Acclaimed journalist and intrepid brain "explorer" Lone Frank embarks on an incredible adventure to the frontiers of neuroscience to reveal how today's top scientists are reinventing human nature, morality, happiness, health, and reality itself. Interlacing bizarre experiments, cutting-edge science, and irreverent interviews, The Neurotourist is an odyssey through the mind-bending revolution underway in the new age of the brain.

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Author: Chkoniya, Valentina
Publisher: IGI Global
ISBN: 1799831175
Category : Business & Economics
Languages : en
Pages : 546

Book Description
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

The Education Revolution

Author: Horacio Sanchez
Publisher: Corwin Press
ISBN: 150633654X
Category : Education
Languages : en
Pages : 201

Book Description
Maximizing student capacity and restoring motivation—the key to school success Brain research has the power to revolutionize education, but it can be difficult for educators to implement innovative strategies without the proper knowledge or resources. The Education Revolution bridges the gap between neuroscience, psychology, and educational practice. It delivers what educators need: current and relevant concrete applications to use in classrooms and schools. Readers will find Teaching strategies and model lessons designed to advance academic performance Solution-focused practices to address the root of negative behaviors Approaches to counteract the negative impact of technology on the brain Concrete methods to improve school climate

The NeuroGeneration

Author: Tan Le
Publisher: Allen & Unwin
ISBN: 1760873470
Category : Science
Languages : en
Pages : 321

Book Description
A highly engaging guided tour through the frontiers of what science knows about how the brain works, how to extend its power and how to fix it when it's broken.' - David Gillespie, author of Sweet Poison and Teen Brain 'Tan Le writes with optimism and compassion about the extraordinary evolution of brain technology. Totally inspiring!' - Wendy McCarthy AO Technology now allows us to unlock the amazing potential of the human brain in ways we never dreamt were possible. Join award-winning inventor and entrepreneur Tan Le as she criss-crosses the globe, introducing the brilliant neurotech innovators and neuroscientists at the frontiers of brain enhancement. The NeuroGeneration offers an exciting glimpse into the new brain technologies that sound like science fiction, but are quickly becoming reality. They can enhance our ability to focus and learn, restore lost memories, improve our health, and offer life-changing assistance for people with disabilities. Tan Le shares fascinating stories from people whose lives have been transformed by these inventions: an endurance racer paralysed in a fall, who now walks thanks to neural stimulation and an exoskeleton; a man who drives a racing car with his mind; and a musician who masters Bach faster with headphones that zap his brain with electrical currents. She reveals a dizzying array of technologies in development: helping people whose brains have been impaired by dementia, epilepsy, stroke and injury; providing cranial stimulation to accelerate learning; and designing video games that may replace medications. For anyone working in business, marketing, health, psychology, education, or sport, The NeuroGeneration reveals the extraordinary opportunities that lie before us over the next decade.

Rewire Your Brain

Author: John B. Arden
Publisher: John Wiley & Sons
ISBN: 0470487291
Category : Self-Help
Languages : en
Pages : 256

Book Description
How to rewire your brain to improve virtually every aspect of your life-based on the latest research in neuroscience and psychology on neuroplasticity and evidence-based practices Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be “hardwired” to function in predetermined ways. It turns out that's not true. Your brain is not hardwired, it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships. Written by a leader in the field of Brain-Based Therapy, it teaches you how to activate the parts of your brain that have been underactivated and calm down those areas that have been hyperactivated so that you feel positive about your life and remain calm during stressful times. You will also learn to improve your memory, boost your mood, have better relationships, and get a good night sleep. Reveals how cutting-edge developments in neuroscience, and evidence-based practices can be used to improve your everyday life Other titles by Dr. Arden include: Brain-Based Therapy-Adult, Brain-Based Therapy-Child, Improving Your Memory For Dummies and Heal Your Anxiety Workbook Dr. Arden is a leader in integrating the new developments in neuroscience with psychotherapy and Director of Training in Mental Health for Kaiser Permanente for the Northern California Region Explaining exciting new developments in neuroscience and their applications to daily living, Rewire Your Brain will guide you through the process of changing your brain so you can change your life and be free of self-imposed limitations.

The Brain That Changes Itself

Author: Norman Doidge, M.D.
Publisher: Penguin
ISBN: 1101147113
Category : Psychology
Languages : en
Pages : 447

Book Description
“Fascinating. Doidge’s book is a remarkable and hopeful portrait of the endless adaptability of the human brain.”—Oliver Sacks, MD, author of The Man Who Mistook His Wife for a Hat What is neuroplasticity? Is it possible to change your brain? Norman Doidge’s inspiring guide to the new brain science explains all of this and more An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable, and proving that it is, in fact, possible to change your brain. Psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity, its healing powers, and the people whose lives they’ve transformed—people whose mental limitations, brain damage or brain trauma were seen as unalterable. We see a woman born with half a brain that rewired itself to work as a whole, blind people who learn to see, learning disorders cured, IQs raised, aging brains rejuvenated, stroke patients learning to speak, children with cerebral palsy learning to move with more grace, depression and anxiety disorders successfully treated, and lifelong character traits changed. Using these marvelous stories to probe mysteries of the body, emotion, love, sex, culture, and education, Dr. Doidge has written an immensely moving, inspiring book that will permanently alter the way we look at our brains, human nature, and human potential.