The Strategic Web Designer

Author: Christopher Butler
Publisher: Simon and Schuster
ISBN: 1440315043
Category : Computers
Languages : en
Pages : 201

Book Description
Expand your strategic capabilities and technological understanding! Your clients are looking for an expert--someone who understands rapidly changing technology and can provide strategic insight into their web projects from inception and development to launch and beyond. Are you that person? Today, designers are expected to provide a level of web expertise that extends far beyond just good design. The Strategic Web Designer provides you with a foundation that will allow you to keep your bearings in an industry filled with constant technological change. You'll learn to: Plan web projects Organize information in ways that make sense Understand analytics Optimize content for search engines and mobile technology And more! More than a book about building websites, The Strategic Web Designer is your guide to thinking about the web in a strategic and comprehensive manner. Be more than just a web designer--take charge of your web projects and make yourself invaluable to clients.

The Strategic Web Designer

Author: Christopher Butler
Publisher: Simon and Schuster
ISBN: 1440315027
Category : Computers
Languages : en
Pages : 201

Book Description
Presents advice for designing web sites, discussing how to plan web projects, organize information in a meaningful way, optimize content, and use analytics to measure performance and customer satisfaction.

The Strategic Designer

Author: David Holston
Publisher: HOW Books
ISBN: 1600617999
Category : Design
Languages : en
Pages : 304

Book Description
The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.

Web Design and Marketing Solutions for Business Websites

Author: Kevin Potts
Publisher: Apress
ISBN: 1430202629
Category : Computers
Languages : en
Pages : 386

Book Description
This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.

Strategic Web Design (Student Edition)

Author: Adam Wilkins
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530948543
Category :
Languages : en
Pages : 114

Book Description
Website design is undergoing a radical change in how sites are built and how they're viewed. With a need to be viewable on everything from large screens to the smallest phones, newer methods to deliver and display increasingly complex sites have been created. The increased complexity is being handled with website templates and HTML5 programming. Students will gain an understanding of these changes and how digital marketing professionals are adapting. They also will be able to use templates to build a fully functional website that showcases their talent.

Designing Web and Mobile Graphics

Author: Christopher Schmitt
Publisher: Pearson Education
ISBN: 0133088472
Category : Computers
Languages : en
Pages : 829

Book Description
Graphics are key to the user experience of online content, especially now that users are accessing that content on a multitude of devices: smartphones, tablets, laptops, and desktops. This book provides foundational methodology for optimal use of graphics that begins with HTML and CSS, and delves into the worlds of typography, color, transparency, accessibility, imagery, and layout for optimal delivery on all the different devices people use today. It serves beginners and intermediate web builders alike with a complete foundation needed to create successful illustrative and navigational imagery for web and mobile. Coverage includes: lessons on typography, icons, color, and images the latest information on HTML5, CSS3, and other modern technologies in-depth exploration of image formats: GIF, PNG, JPEG, and SVG ways to employ adaptive strategies for responsive web design

Adaptive Web Design

Author: Aaron Gustafson
Publisher: New Riders
ISBN: 0134216202
Category : Computers
Languages : en
Pages : 385

Book Description
Building an elegant, functional website requires more than just knowing how to code. In Adaptive Web Design, Second Edition, you’ll learn how to use progressive enhancement to build websites that work anywhere, won’t break, are accessible by anyone—on any device—and are designed to work well into the future. This new edition of Adaptive Web Design frames even more of the web design process in the lens of progressive enhancement. You will learn how content strategy, UX, HTML, CSS, responsive web design, JavaScript, server-side programming, and performance optimization all come together in the service of users on whatever device they happen to use to access the web. Understanding progressive enhancement will make you a better web professional, whether you’re a content strategist, information architect, UX designer, visual designer, front-end developer, back-end developer, or project manager. It will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. When you’ve mastered the tenets and concepts of this book, you will see the web in a whole new way and gain web design superpowers that will make you invaluable to your employer, clients, and the web as a whole. Visit http://adaptivewebdesign.info to learn more.

$1,000,000 Web Designer Guide

Author: Rob Anthony O'Rourke
Publisher: Fox Web School
ISBN:
Category : Business & Economics
Languages : en
Pages : 127

Book Description
Don’t leave your web design journey up to chance. There are some times in life where it is fun to not plan ahead. For example a random day hanging out with friends or a spontaneous holiday trip to some new place. Web design though is not one of those times! If you leave your web design journey to chance—expect to fail. What this book covers is what I wish I knew when I first started web design. It is the big lessons that make a big difference. Knowing these lessons will help you avoid becoming yet another burnout who is overworked and underpaid. I will be sharing with you clear steps to get more profitable, move forward quickly, and set yourself up for a shot at real success. This book isn't just about money though—it looks at an overall smart approach to having a great business that supports a great life. This is about working smarter—not harder—to enjoy more of what life is all about. If you are ready to go then let’s get started!

Creative Strategy and the Business of Design

Author: Douglas Davis
Publisher: Simon and Schuster
ISBN: 1440341559
Category : Design
Languages : en
Pages : 208

Book Description
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

The Designer's Web Handbook

Author: Patrick McNeil
Publisher: HOW Books
ISBN: 9781440314414
Category : Computers
Languages : en
Pages : 272

Book Description
Make the Web Work for You You know how to design. But you can increase your value as a designer in the marketplace by learning how to make that design function on the web. From informational sites to e-commerce portals to blogs to mobile apps, The Designer's Web Handbook helps any designer understand the full life cycle of a digital product: idea, design, production and maintenance. The best web designers create not only beautiful sites but also sites that function well--for both client and end user. Patrick McNeil, creator of the popular web design blog designmeltdown.com and author of the bestselling Web Designer's Idea Book, volumes 1 and 2, teaches you how to work with developers to build sites that balance aesthetics and usability, and to do it on time and on budget.