Owner's Guide to a Small Business Website

Author: Lisa Spann
Publisher: How To Books
ISBN: 184528559X
Category : Business & Economics
Languages : en
Pages : 114

Book Description
Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

How to Get Inside Someone's Mind and Stay There

Author: Jacky Fitt
Publisher: Business Expert Press
ISBN: 1948198460
Category : Business & Economics
Languages : en
Pages : 147

Book Description
Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, How to Get Inside Someone's Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: how to identify your ideal customer; how to identify and create your key marketing messages; the right way to be remembered; and how to write for impact, engagement, and action.

The Pocket Small Business Owner's Guide to Business Plans

Author: Brian Hill
Publisher: Simon and Schuster
ISBN: 1621532615
Category : Business & Economics
Languages : en
Pages : 171

Book Description
Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don’t need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your business’s future, you will be on your way to making it a reality. Topics covered include: Creating a business model Identifying and beating the competition Calculating expenses Determining whether you need additional capital Avoiding common mistakes Writing your executive summary Developing a marketing strategy Evaluating your team Analyzing your progress And more! Whatever your background and whatever kind of business you dream of starting, this latest installment in our popular Pocket Small Business Owner’s Guide will help you to achieve your goals!

Small Business Owners Guide To Marketing Your Business On The Internet

Author: Ben Wheeler
Publisher: Ben Wheeler
ISBN:
Category : Business & Economics
Languages : en
Pages : 98

Book Description
"an easy to read book that helps non-marketing people understand how to market their business on the internet" The importance of a powerful web presence for businesses is what compelled me to write this book. I have learned that only you as the business owner have the power to do it by educating yourself about internet marketing. Then you can take your business to the next level and achieve what you have set out to. My book will help give you a broad understanding of internet marketing and hopefully you can then ask the right questions of professionals and know the answers to expect so that you can get an effective website for your business, market it well and make your business grow. My advice is drawn from my 13 years’ experience in the industry and many clients with successful websites and online marketing strategies. I hope you can glean some useful nuggets of information to empower you to grow your business with the help of the internet. I firmly believe that Digital Marketing, and a good understanding of general marketing, is what has allowed my to move from a one-man-band business into the market-leading marketing company Copper Bay Creative is today, with its 12-strong team.

The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring

Author: Carol Tice
Publisher: Simon and Schuster
ISBN: 1621532909
Category : Business & Economics
Languages : en
Pages : 176

Book Description
Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: Advertising Marketing Purchasing Transportation and shipping Labor Financing Facilities Operations Taxes And more! In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.

Small Business For Dummies®

Author: Eric Tyson
Publisher: John Wiley & Sons
ISBN: 1118051882
Category : Business & Economics
Languages : en
Pages : 476

Book Description
Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

HBR Guide to Buying a Small Business

Author: Richard S. Ruback
Publisher: Harvard Business Review Press
ISBN: 1633692515
Category : Business & Economics
Languages : en
Pages : 220

Book Description
An all-in-one guide to helping you buy and own your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Million Dollar Website

Author: Lori Culwell
Publisher: Penguin
ISBN: 1101050772
Category : Business & Economics
Languages : en
Pages : 292

Book Description
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out

Quick Wins in Sales and Marketing

Author: Jackie Jarvis
Publisher: Robinson
ISBN: 1472119223
Category : Business & Economics
Languages : en
Pages : 262

Book Description
This book is an indispensable guide for those who don't have the time to wade through the theory, but want ideas which can be readily put in practice. 50 'Quick Wins' is packed with no-nonsense advice and proven examples from business owners who have made their sales and marketing work for them. It is set out in 7 easy access chapters with the emphasis on simplicity, practicality and effectiveness - it does exactly what it says on the cover. This book is like having your own pocket business mentor motivating you to take the action to obtain the results your business deserves.

The Facebook Guide to Small Business Marketing

Author: Ramon Ray
Publisher: John Wiley & Sons
ISBN: 1118234766
Category : Computers
Languages : en
Pages : 290

Book Description
The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.