Author: Richard Bayan Publisher: McGraw Hill Professional ISBN: 0071467858 Category : Business & Economics Languages : en Pages : 162
Book Description
Listing more than 2,500 high powered words, phrases and slogans, this reference is aimed at anyone who needs instant access to key words that make the difference in selling. Arranged by category, it can be used to help sell ideas or widgets.
Author: Richard Bayan Publisher: McGraw-Hill Companies ISBN: 9780809247998 Category : Business & Economics Languages : en Pages : 140
Book Description
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
Author: Peter E. Meltzer Publisher: W. W. Norton & Company ISBN: 0393338975 Category : Reference Languages : en Pages : 1182
Book Description
With over twenty percent more material, a must for any lover of distinctive words. This entertaining and informative reference features sophisticated and surprising alternatives to common words together with no-fail guides to usage. Avoiding traditional thesauruses’ mundane synonym choices, Peter E. Meltzer puts each word—whether it’s protrepic, apostrophize, iracund, or emulous—in context by using examples from a broad range of contemporary books, periodicals, and newspapers. His new introduction makes the case for why we should widen our vocabulary and use the one right word. This groundbreaking thesaurus remains a unique venture, one that enriches your writing while helping you find the perfect word.
Author: Jon Gordon Publisher: John Wiley & Sons ISBN: 1118828488 Category : Business & Economics Languages : en Pages : 119
Book Description
The guide to creating simplicity in your world and developing a discipline for life, now in a full-color, expanded edition One Word explains how to simplify your life and business by focusing on just ONE WORD for the entire year. The simplicity of choosing one word makes it a catalyst for life-change. Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity. By celebrated authors Dan Britton, Jimmy Page, and Jon Gordon, One Word That Will Change Your Life shows you how to cut through to the core of your intention for the next year. It offers an action plan and simple process to discover your word for the year. It also explains how your one word will impact the six dimensions of your life—mental, physical, emotional, relational, spiritual, and financial. This beautifully illustrated full-color Second Edition includes even more stories demonstrating the impact of embracing the One Word call to action. It explores the legacy of taking a focused approach to your life and outlines six new dimensions to the Action Plan. Includes additional material on developing the One Word for teams and families, specifically how a group of people can also have a One Word Demonstrates how to establish a simple, disciplined, and focused approach to the next year of your life Discover how to create simplicity in your world and develop a discipline for life through the power of One Word.
Author: Drew Eric Whitman Publisher: Red Wheel/Weiser ISBN: 1601638876 Category : Business & Economics Languages : en Pages : 286
Book Description
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say "Sneaky" ways to persuade people to respond Effective tricks for writing "magnetic" headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies
Author: Stephan Schiffman Publisher: Simon and Schuster ISBN: 1440556261 Category : Business & Economics Languages : en Pages : 177
Book Description
Game-changing terms every salesperson should know Wouldn't you like your prospects to know that you can help them develop new solutions, create substantial efficiencies, and improve profit margins? In order for them to even give you the time of day, though, you'll need to be prepared with the words and phrases that will get you in the door. Stephan Schiffman, America's number-one corporate sales trainer, has gathered a powerful list of words and phrases that every successful salesperson needs in order to gain the competitive edge, leave a lasting and positive impression, and ultimately make a sale. Pulled from his sessions and key discussion points, these important terms will help you: Turn leads into prospects. Learn more about your clients' needs. Convey the ability to meet your clients' demands. Overcome objections during negotiations. With The 250 Power Words That Sell, you will watch your performance soar as you beat out the competition and surpass quota every quarter!
Author: Phil M Jones Publisher: Page Two ISBN: 1774580098 Category : Business & Economics Languages : en Pages : 0
Book Description
Stop Counting Conversations and Make More Conversations Count The most powerful tool for influencing and persuading others to take action isn’t technology: it’s your words. The words you speak have the power to create opportunities, empower behavioural change, inspire action, and truly impact the decision making process. Yet, too few people wield them with real purpose and honed skill. In this new, expanded desktop edition of international speaker Phil M. Jones’s runaway bestseller, Exactly What to Say, you’ll learn exactly what to say, when to say it, and how to make it count—and better still, be guided through a framework to make the book your own by crafting tailor made examples for your own unique circumstances. You’ll discover the twenty-two simple and indispensable phrases that can be easily woven into your everyday exchanges, along with three brand new sequences of Magic Words, and increased examples to demonstrate application in both sales and non-sales environments. Whether you’re discovering Exactly What to Say for the first time, or are looking to deepen your word mastery, this beautifully designed hardcover provides you with the tools you need to start changing your WORDS so that you can change your WORLD!
Author: Joseph Piercy Publisher: Michael O'Mara Books ISBN: 1782438998 Category : Language Arts & Disciplines Languages : en Pages : 205
Book Description
In 1000 Words to Expand Your Vocabulary, each entry contains outlines of word origins, examples in context and a wealth of word related trivia.
Author: Carey McIntosh Publisher: BRILL ISBN: 9004430636 Category : History Languages : en Pages : 230
Book Description
A study of English semantics during the Enlightenment. New words 1650–1800 reflect the new middle-class culture of sociability, commerce, and science. Old mostly obsolete words illuminate the realities of working-class life, exhausting labor, dirt, outrageous sexism, magic, horses, bizarre food.
Author: Richard E. Bopp Publisher: Bloomsbury Publishing USA ISBN: 1598848178 Category : Language Arts & Disciplines Languages : en Pages : 768
Book Description
Reflecting the dramatic changes shaped by rapidly developing technologies over the past six years, this new fourth edition of Reference and Information Services takes the introduction to reference sources and services significantly beyond the content of the first three editions. In Part I, Concepts and Processes, chapters have been revised and updated to reflect new ideas and methods in the provision of reference service in an era when many users have access to the Web. In Part II, Information Sources and Their Use, discussion of each source type has been updated to encompass key resources in print and on the Web, where an increasing number of freely available sources join those purchased or licensed by libraries. A number of new authors are contributors to this new edition, bringing to their chapters their experience as teachers of reference and as practitioners in different types of libraries. Discussions of services in Part I integrate digital reference as appropriate to each topic, such as how to conduct a reference interview online using instant messaging. Boxes interspersed in the text are used to present scenarios for discussion, to highlight key concepts, or to present excerpts from important documents. Discussions of sources in Part II place more emphasis on designing effective search strategies using both print and digital resources. The chapter on selection and evaluation of sources addresses the changing nature of reference collections and how to evaluate new types of sources. Each chapter concludes with an updated list of additional readings to guide further study. A new companion website will provide links to Web-accessible readings and resources as well as additional scenarios for discussion and example search strategies to supplement those presented in the text.
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Author: Richard Bayan
Author: Richard Bayan
Author: Peter E. Meltzer
Author: Jon Gordon
Author: Drew Eric Whitman
Author: Stephan Schiffman
Author: Phil M Jones
Author: Joseph Piercy
Author: Carey McIntosh
Author: Richard E. Bopp