Basics Design 01: Format

Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 2940447322
Category : Design
Languages : en
Pages : 216

Book Description
One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. New material in this edition includes a new chapter, focusing on on-screen, online and moving image, and much of the content has been updated and restructured.

Basics Design 02: Layout

Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 2940373345
Category : Art
Languages : en
Pages : 179

Book Description
Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.

Basics Graphic Design 01: Approach and Language

Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 1350034231
Category : Design
Languages : en
Pages : 202

Book Description
Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea. Approach and Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.

Basics Interior Design 01: Retail Design

Author: Lynne Mesher
Publisher: AVA Publishing
ISBN: 2940411220
Category : Architecture
Languages : en
Pages : 187

Book Description
Retail Design.

Basics Design

Author: Paul Harris
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description
Basics Design: Format discusses the issue of physical dimension as a cornerstone of graphic design. Often overlooked due to its utilitarian nature, the size and shape of a product is nevertheless a key aspect of its eventual impact. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results, within all print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. Basics Design: Format provides a detailed guide to its successful implementation for students and professionals alike.

Basics Design 01: Format

Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 2940373280
Category : Art
Languages : en
Pages : 186

Book Description
Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. Basics Design- Format provides a detailed guide to successful implementation of format for students and professionals alike.

Format for Graphic Designers

Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 1474299067
Category : Design
Languages : en
Pages : 208

Book Description
From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.

Basics Design 06: Print & Finish

Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 2940373426
Category : Art
Languages : en
Pages : 187

Book Description
Basics Design 06- Print & Finish by Gavin Ambrose and Paul Harris provides an introduction to a variety of printing and finishing techniques. Presentation is everything in graphic design, and professionally applied printing and finishing techniques can add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, such processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose. The book is itself printed on seven different paper stocks - including coated, uncoated, coloured, woodfree and matt - allowing the reader to see the results that can be achieved with creative stock selection.

The Fundamentals of Creative Design

Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 294044725X
Category : Design
Languages : en
Pages : 196

Book Description
The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.

Basics Design 02: Layout

Author: Gavin Ambrose
Publisher: AVA Publishing
ISBN: 2940411492
Category : Computers
Languages : en
Pages : 219

Book Description
The second title in the 'Basics Design' series, 'Layout' addresses the practical and aesthetic considerations of the job in hand such as where and how the content will be viewed, regardless of whether the final format is a magazine, website, television graphic or bottle of bubble bath.