Author: Chih-p'ing Chou
Publisher: Princeton University Press
ISBN: 1400840147
Category : Foreign Language Study
Languages : zh-CN
Pages : 529
Book Description
Originally published in 1999, A New China has become a standard textbook for intermediate Chinese language learning. This completely revised edition reflects China's dramatic developments in the last decade and consolidates the previous two-volume set into one volume for easy student use. Written from the perspective of a foreign student who has just arrived in China, the textbook provides the most up-to-date lessons and learning materials about the changing face of China. The first half of the book follows the life of an exchange student experiencing Beijing for the first time. Chinese language students are guided step-by-step through the stages of arriving at the airport, going through customs, and adjusting to Chinese university dormitories. The revised edition includes new lessons on daily life, such as doing laundry and getting a haircut, as well as visiting the zoo, night markets, and the Great Wall. Later lessons discuss recent social and political issues in China, including divorce, Beijing traffic, and the college entrance examination. A New China provides detailed grammar explanations, extensive vocabulary lists, and homework exercises. Single-volume, user-friendly format New lessons and vocabulary reflecting daily living in China Includes China's recent social and political issues Detailed grammar explanations, vocabulary lists, and homework exercises Uses both traditional and simplified characters
Brand New China
Author: Jing Wang
Publisher: Harvard University Press
ISBN: 9780674044821
Category : Business & Economics
Languages : en
Pages : 436
Book Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Publisher: Harvard University Press
ISBN: 9780674044821
Category : Business & Economics
Languages : en
Pages : 436
Book Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Growing Old in a New China
Author: Rose K. Keimig
Publisher: Rutgers University Press
ISBN: 1978813910
Category : Political Science
Languages : en
Pages : 209
Book Description
Introduction -- Filial children, benevolent parents -- Bodies in history, embodied histories -- Place & space, rhythm & routine -- Entanglements of care -- Care work -- Chronic living, delayed death -- Conclusion.
Publisher: Rutgers University Press
ISBN: 1978813910
Category : Political Science
Languages : en
Pages : 209
Book Description
Introduction -- Filial children, benevolent parents -- Bodies in history, embodied histories -- Place & space, rhythm & routine -- Entanglements of care -- Care work -- Chronic living, delayed death -- Conclusion.
The New China Playbook
Author: Keyu Jin
Publisher: Penguin
ISBN: 198487828X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
“Keyu Jin is a brilliant thinker.” —Tony Blair, former prime minster of the United Kingdom A myth-dispelling, comprehensive guide to the Chinese economy and its path to ascendancy. China's economy has been booming for decades now. A formidable and emerging power on the world stage, the China that most Americans picture is only a rough sketch, based on American news coverage, policy, and ways of understanding. Enter Keyu Jin: a world-renowned economist who was born in China, educated in the U.S., and is now a tenured professor at the London School of Economics. A person fluent in both Eastern and Western cultures, and a voice of the new generation of Chinese who represent a radical break from the past, Jin is uniquely poised to explain how China became the most successful economic story of our time, as it has shifted from primarily state-owned enterprise to an economy that is thriving in entrepreneurship, and participation in the global economy. China’s economic realm is colorful and lively, filled with paradoxes and conundrums, and Jin believes that by understanding the Chinese model, the people, the culture and history in its true perspective, one can reconcile what may appear to be contradictions to the Western eye. What follows is an illuminating account of a burgeoning world power, its past, and its potential future.
Publisher: Penguin
ISBN: 198487828X
Category : Business & Economics
Languages : en
Pages : 369
Book Description
“Keyu Jin is a brilliant thinker.” —Tony Blair, former prime minster of the United Kingdom A myth-dispelling, comprehensive guide to the Chinese economy and its path to ascendancy. China's economy has been booming for decades now. A formidable and emerging power on the world stage, the China that most Americans picture is only a rough sketch, based on American news coverage, policy, and ways of understanding. Enter Keyu Jin: a world-renowned economist who was born in China, educated in the U.S., and is now a tenured professor at the London School of Economics. A person fluent in both Eastern and Western cultures, and a voice of the new generation of Chinese who represent a radical break from the past, Jin is uniquely poised to explain how China became the most successful economic story of our time, as it has shifted from primarily state-owned enterprise to an economy that is thriving in entrepreneurship, and participation in the global economy. China’s economic realm is colorful and lively, filled with paradoxes and conundrums, and Jin believes that by understanding the Chinese model, the people, the culture and history in its true perspective, one can reconcile what may appear to be contradictions to the Western eye. What follows is an illuminating account of a burgeoning world power, its past, and its potential future.
A New China
Author: Zhiping Zhou
Publisher: Princeton University Press
ISBN: 9780691010458
Category : Foreign Language Study
Languages : en
Pages : 280
Book Description
China has experienced rapid changes in the past two decades. A New China, written from the perspective of a foreign student who has just arrived in China, has been designed to provide up-to-date material on the changing face of China. The text compares contemporary China with its pre-reform era and emphasizes improvements in Chinese society. As in previous textbooks, A New China aims to provide a solid foundation in grammar and pronunciation rather than teach vocabulary geared toward specific usage. As a new feature, the textbook includes vocabulary words on the same page as the lesson text, making comprehension of new reading passages easier for students. A New China is appropriate for intermediate-level students and includes both traditional and simplified characters.
Publisher: Princeton University Press
ISBN: 9780691010458
Category : Foreign Language Study
Languages : en
Pages : 280
Book Description
China has experienced rapid changes in the past two decades. A New China, written from the perspective of a foreign student who has just arrived in China, has been designed to provide up-to-date material on the changing face of China. The text compares contemporary China with its pre-reform era and emphasizes improvements in Chinese society. As in previous textbooks, A New China aims to provide a solid foundation in grammar and pronunciation rather than teach vocabulary geared toward specific usage. As a new feature, the textbook includes vocabulary words on the same page as the lesson text, making comprehension of new reading passages easier for students. A New China is appropriate for intermediate-level students and includes both traditional and simplified characters.
I See a New China
Author: George Aylwin Hogg
Publisher: Hassell Street Press
ISBN: 9781014139481
Category :
Languages : en
Pages : 172
Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Publisher: Hassell Street Press
ISBN: 9781014139481
Category :
Languages : en
Pages : 172
Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Wish Lanterns
Author: Alec Ash
Publisher: Simon and Schuster
ISBN: 1628727659
Category : History
Languages : en
Pages : 290
Book Description
“Ash’s book paints a telling portrait of this most restless generation raised in a system that has provided them with unprecedented personal opportunities while denying them political ones . . . A gifted observer.”—Washington Post If China will rule the world one day, who will rule China? There are more than 320 million Chinese between the ages of sixteen and thirty. Children of the one-child policy, born after Mao, with no memory of the Tiananmen Square massacre, they are the first net native generation to come of age in a market-driven, more international China. Their experiences and aspirations were formed in a radically different country from the one that shaped their elders, and their lives will decide the future of their nation and its place in the world. Wish Lanterns offers a deep dive into the life stories of six young Chinese. Dahai is a military child, netizen, and self-styled loser. Xiaoxiao is a hipster from the freezing north. “Fred,” born on the tropical southern island of Hainan, is the daughter of a Party official, while Lucifer is a would-be international rock star. Snail is a country boy and Internet gaming addict, and Mia is a fashionista rebel from far west Xinjiang. Following them as they grow up, go to college, find work and love, all the while navigating the pressure of their parents and society, Wish Lanterns paints a vivid portrait of Chinese youth culture and of a millennial generation whose struggles and dreams reflect the larger issues confronting China today.
Publisher: Simon and Schuster
ISBN: 1628727659
Category : History
Languages : en
Pages : 290
Book Description
“Ash’s book paints a telling portrait of this most restless generation raised in a system that has provided them with unprecedented personal opportunities while denying them political ones . . . A gifted observer.”—Washington Post If China will rule the world one day, who will rule China? There are more than 320 million Chinese between the ages of sixteen and thirty. Children of the one-child policy, born after Mao, with no memory of the Tiananmen Square massacre, they are the first net native generation to come of age in a market-driven, more international China. Their experiences and aspirations were formed in a radically different country from the one that shaped their elders, and their lives will decide the future of their nation and its place in the world. Wish Lanterns offers a deep dive into the life stories of six young Chinese. Dahai is a military child, netizen, and self-styled loser. Xiaoxiao is a hipster from the freezing north. “Fred,” born on the tropical southern island of Hainan, is the daughter of a Party official, while Lucifer is a would-be international rock star. Snail is a country boy and Internet gaming addict, and Mia is a fashionista rebel from far west Xinjiang. Following them as they grow up, go to college, find work and love, all the while navigating the pressure of their parents and society, Wish Lanterns paints a vivid portrait of Chinese youth culture and of a millennial generation whose struggles and dreams reflect the larger issues confronting China today.
Chinese Lessons
Author: John Pomfret
Publisher: Macmillan + ORM
ISBN: 1429935189
Category : History
Languages : en
Pages : 340
Book Description
"A highly personal, honest, funny and well-informed account of China's hyperactive effort to forget its past and reinvent its future."—The New York Times Book Review As one the first American students admitted to China after the communist revolution, John Pomfret was exposed to a country still emerging from the twin tragedies of the Great Leap Forward and the Cultural Revolution. Crammed into a dorm room with seven Chinese men, Pomfret contended with all manner of cultural differences, from too-short beds and roommates intent on glimpsing a white man naked, to the need for cloak-and-dagger efforts to conceal his relationships with Chinese women. Amidst all that, he immersed himself in the remarkable lives of his classmates. Beginning with Pomfret's first day in China, Chinese Lessons takes us down the often torturous paths that brought together the Nanjing University History Class of 1982: Old Wu's father was killed during the Cultural Revolution for the crime of being an intellectual; Book Idiot Zhou labored in the fields for years rather than agree to a Party-arranged marriage; and Little Guan was forced to publicly denounce and humiliate her father. As Pomfret follows his classmates from childhood to adulthood, he examines the effect of China's transition from near-feudal communism to first-world capitalism. The result is an illuminating report from present-day China, and a moving portrait of its extraordinary people.
Publisher: Macmillan + ORM
ISBN: 1429935189
Category : History
Languages : en
Pages : 340
Book Description
"A highly personal, honest, funny and well-informed account of China's hyperactive effort to forget its past and reinvent its future."—The New York Times Book Review As one the first American students admitted to China after the communist revolution, John Pomfret was exposed to a country still emerging from the twin tragedies of the Great Leap Forward and the Cultural Revolution. Crammed into a dorm room with seven Chinese men, Pomfret contended with all manner of cultural differences, from too-short beds and roommates intent on glimpsing a white man naked, to the need for cloak-and-dagger efforts to conceal his relationships with Chinese women. Amidst all that, he immersed himself in the remarkable lives of his classmates. Beginning with Pomfret's first day in China, Chinese Lessons takes us down the often torturous paths that brought together the Nanjing University History Class of 1982: Old Wu's father was killed during the Cultural Revolution for the crime of being an intellectual; Book Idiot Zhou labored in the fields for years rather than agree to a Party-arranged marriage; and Little Guan was forced to publicly denounce and humiliate her father. As Pomfret follows his classmates from childhood to adulthood, he examines the effect of China's transition from near-feudal communism to first-world capitalism. The result is an illuminating report from present-day China, and a moving portrait of its extraordinary people.
New Media for a New China
Author: James F. Scotton
Publisher: John Wiley & Sons
ISBN: 1405187964
Category : Language Arts & Disciplines
Languages : en
Pages : 257
Book Description
New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth
Publisher: John Wiley & Sons
ISBN: 1405187964
Category : Language Arts & Disciplines
Languages : en
Pages : 257
Book Description
New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth