Icon

Author: Jeffrey Caldewey
Publisher: Board and Bench Publishing
ISBN: 1891267302
Category : Design
Languages : en
Pages : 284

Book Description
The wine label is a powerful icon of modern civilization; it is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where the wine is grown. Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, and using the power of suggestion to imply flavor and quality. Jeffrey Caldewey and Chuck House are acknowledged masters of the new designs and they have created designs for some of the world's most sought after wines and this book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, this book documents 100 wine labels and bottle designs with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.

Graphic Design for Wine

Author: Raffaello Buccheri
Publisher: Lettera ventidue Edizione
ISBN: 9788862421522
Category : Cooking
Languages : en
Pages : 0

Book Description
The book is a collection of about one hundred graphic designs for wine labels suitable for vintners of various sizes from across the world. The graphic design approaches depicted are equally varied - they may be photographic or minimal; based on line drawings or digital concepts; resulting in either bespoke or exible solutions. While this selection has no pretence to be an exhaustive survey, it certainly conveys a meaningful sample of the recent graphic design production in this field. 278 colour illustrations

Contemporary Wine Studies

Author: Gareth Morgan
Publisher: Routledge
ISBN: 1317665953
Category : Business & Economics
Languages : en
Pages : 248

Book Description
The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.

Waiheke Island

Author: Clare Dunleavy
Publisher:
ISBN: 9780994138330
Category : Photographers
Languages : en
Pages : 199

Book Description
"Step into our vineyards. Meet our people. Discover our story. Waiheke Island is an internationally acclaimed destination producing world-class wine, but it didn't start off that way. Meet the enterprising, determined and inspiring collective who planted vineyards and transformed this special place into an award-winning island of outstanding wines. Who are they? Where did they come from? Turn the pages. Pour a glass of wine. Celebrate their endeavours."--Publisher.

Rustic Wedding Chic

Author: Maggie Lord
Publisher: Gibbs Smith
ISBN: 1423630688
Category : Reference
Languages : en
Pages : 162

Book Description
RusticWeddingChic.com is the number one online resource for rustic & country weddings. Rustic weddings are the hottest alternative to the traditional hotel ballroom, allowing couples to make their day more personal. Maggie Lord, founder of RusticWeddingChic.com shares inspiration, ideas and advice on planning a rustic and country wedding. Get an insider’s look at real weddings set in rustic locations, country and farm destinations, and backyard venues, all with an independent, eco-friendly and creative approach. Rustic Wedding Chic is also the inspiration for a collection of rustic wedding favors and goods from Whispering Pines.

Wine Marketing & Sales, Second edition

Author: Liz Thach
Publisher: Board and Bench Publishing
ISBN: 1935879138
Category : Cooking
Languages : en
Pages : 309

Book Description
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Mosel Wine

Author: Lars Carlberg
Publisher: Dolman Scott
ISBN: 9781915351005
Category : Cooking
Languages : en
Pages : 178

Book Description
Karl Heinrich Koch's masterpiece from 1897, written during the heyday of Mosel wine, takes the reader on a journey through the Mosel Valley. This new English translation, the first, includes an insightful foreword by David Schildknecht, extensive footnotes, essays by Kevin Goldberg and Lars Carlberg, and a short glossary of the amazingly complicated German vineyard designations. Included is a facsimile of the complete German original.

Mouton Rothschild

Author: Philippine De Rothschild
Publisher: New York Graphic Society
ISBN: 9780316585965
Category : Cooking
Languages : en
Pages :

Book Description
A study of the distinctive labels created for the wines of Chateau Mouton Rothschild by such artists as Dali, Picasso, Braque, Miro, and Motherwell

Contemporary Trends in Innovative Marketing Strategies

Author: Barbosa, Belem
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 413

Book Description
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Author: Foued Cheriet
Publisher: John Wiley & Sons
ISBN: 1119777429
Category : Business & Economics
Languages : en
Pages : 304

Book Description
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.