Doing Ethnography

Author: Giampietro Gobo
Publisher: SAGE
ISBN: 1473903513
Category : Social Science
Languages : en
Pages : 378

Book Description
With regular exercises, lists of key terms and points and self-evaluation checklists, Doing Ethnography systematically describes the various phases of an ethnographic inquiry and provides numerous examples, suggestions and advice for the novice ethnographer. Ethnography seeks to understand, describe and explain the symbolic world lying beneath the social action of groups, organizations and communities. This book clearly sets out the coordinates and foundations of this increasingly popular methodology. Giampietro Gobo discusses all the major issues, including the research design, access to the field, data collection, organisation and analysis, and communication of the results.

Netnography

Author: Robert V Kozinets
Publisher: SAGE Publications
ISBN: 1848606451
Category : Social Science
Languages : en
Pages : 233

Book Description
With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.

Doing Ethnography

Author: Amanda Coffey
Publisher: SAGE
ISBN: 1526426056
Category : Social Science
Languages : en
Pages : 158

Book Description
This book provides a systematic introduction to ethnographic methods for data collection, analysis and representation. It takes you through the art and the methodological practicalities of ethnographic research, covering research design, choosing and accessing research settings and participants, data collection, field roles, analysis and writing. The book concludes with a bold assessment of the challenges, innovations and futures facing ethnography.

Doing Critical Ethnography

Author: Jim Thomas
Publisher: SAGE
ISBN: 9780803939233
Category : Reference
Languages : en
Pages : 112

Book Description
In this volume, Thomas unites two traditions in social science - critical theory and qualitative research - in an attempt to apply a critical worldview to the conventional logic of cultural inquiry. Rather than standing in opposition to traditional ethnography, it offers a style of considering the direct relationship between knowledge, society, and political action. Thomas addresses the question: If the duty of the researcher entails the righting of social wrongs as well as producing valid research results, how is it possible to juxtapose the two goals? He defines the rules and guidelines for a praxis-oriented ethnographic tradition, one both ideologically engaged and scientifically valid. In addition, he outlines the various types of critical ethnography, explaining the tenets of each and how research can be carried out under these frameworks.

Practical Ethnography

Author: Sam Ladner
Publisher: Routledge
ISBN: 1315422239
Category : Social Science
Languages : en
Pages : 167

Book Description
Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

Doing Visual Ethnography

Author: Sarah Pink
Publisher: SAGE
ISBN: 9781412923484
Category : Reference
Languages : en
Pages : 242

Book Description
′[T]hose already proficient in ethnographic methods will find Doing Visual Ethnography a foray into what should be an increasingly normative terrain and what is certainly a much-needed addition to the literature. They will be challenged to simultaneously take on new methodological conceits and their application beyond traditional boundaries′ - Library & Information Science Research Following on from the success of Doing Visual Ethnography, this fully revised and updated second edition explores the use and potential of photography, video and hypermedia in ethnographic and social research. It offers a reflexive approach to theoretical, methodological, practical and ethical issues of using these media now that they are increasingly being incorporated into field research. Sarah Pink adopts the viewpoint that visual research methods should be rooted in a critical understanding of local and academic visual cultures, the visual media and technologies being used and the ethical issues they raise. The book demonstrates that these new challenges that shape ethnographic knowledge can be met by understanding the reflexivity and experience through which visual and ethnographic materials are produced and interpreted. New to the Second Edition: - General updating of figures, terminology and literature to bring the book up-to-date with recent innovations in theory, practice and technology - Annotated reading lists added to each chapter to guide the reader to further literature - Completely rewritten chapter on digital technology to ensure the text is in line with the latest developments in technology and methodological thinking Drawing from her own experiences of using photography, video and hypermedia in research, as well as the work of others, the author follows the research process from project design, planning and implementing and practising fieldwork to analysis and representation, suggesting how visual images and technologies can be combined to form an integrated process throughout the different stages of research. The Second Edition of Doing Visual Ethnography is an excellent resource for students of sociology, anthropology, cultural studies, media studies, and those doing ethnographic and qualitative research. It also provides valuable reading for researchers and postgraduates.

Doing Ethnographies

Author: Mike Crang
Publisher: SAGE
ISBN: 1848607474
Category : Social Science
Languages : en
Pages : 258

Book Description
Doing Ethnographies is an introductory and applied guide to ethnographic methods. It focuses on those methods - participant observation, interviewing, focus groups, and video/photographic work - that allow us to understand the lived, everyday world. Informed by the authors′ fieldwork experience, the book covers the relation between theory, practice and writing, and demonstrates how methods work in the field, so preparing the first-time ethnographer for the loss of control and direction often experienced.

Doing Sensory Ethnography

Author: Sarah Pink
Publisher: SAGE
ISBN: 1446242366
Category : Social Science
Languages : en
Pages : 185

Book Description
Doing Sensory Ethnography responds to a recent an explosion of interest in the senses across the social sciences. Sarah Pink suggests re-thinking the ethnographic process through reflexive attention to what she terms the 'sensoriality' of the experience, practice and knowledge of both researchers and those who participate in their research. The book provides an accessible discussion and analysis of the theoretical, methodological and practical aspects of doing sensory ethnography, drawing on examples and case studies from the growing literature on sensory ethnographic studies, and from the author's own work. Doing Sensory Ethnography is the first book to concentrate on outlining a sensory ethnographic methodology. It will be of great interest to researchers and students from all disciplines interested in enriching their ethnographic work through a focus on the senses.

Doing Human Service Ethnography

Author: Jacobsson, Katarina
Publisher: Policy Press
ISBN: 1447355792
Category : Social Science
Languages : en
Pages : 242

Book Description
This book shows researchers how ethnography can be carried out within human service settings, providing an invaluable guide on how to apply ethnographic creativeness and offering a more humanistic and context-sensitive approach to generating valid knowledge about today’s service work.

Doing Sensory Ethnography

Author: Sarah Pink
Publisher: SAGE
ISBN: 1473917026
Category : Social Science
Languages : en
Pages : 275

Book Description
This bold agenda-setting title continues to spearhead interdisciplinary, multisensory research into experience, knowledge and practice. Drawing on an explosion of new, cutting edge research Sarah Pink uses real world examples to bring this innovative area of study to life. She encourages us to challenge, revise and rethink core components of ethnography including interviews, participant observation and doing research in a digital world. The book provides an important framework for thinking about sensory ethnography stressing the numerous ways that smell, taste, touch and vision can be interconnected and interrelated within research. Bursting with practical advice on how to effectively conduct and share sensory ethnography this is an important, original book, relevant to all branches of social sciences and humanities.