DesignCraft: Navigating the Depths of Brand Brilliance

Author: Rashed Halim
Publisher: Ocleno
ISBN:
Category : Design
Languages : en
Pages : 5

Book Description
Dive into the intricate world of brand design with 'DesignCraft: Navigating the Depths of Brand Brilliance.' This comprehensive guide takes readers on a journey through the alchemical foundations, the harmonious symphony of visuals, and the narrative tapestry that defines brands. Explore the dynamic landscape of digital branding, learn to build trust through authenticity, and embark on a visionary exploration of the future of brand design. From color psychology to artificial intelligence, this book offers a rich tapestry of insights, case studies, and strategies to craft brands that resonate, endure, and evolve in an ever-changing marketplace.

Brand Brilliance

Author: Fiona Humberstone
Publisher:
ISBN: 9780956454546
Category :
Languages : en
Pages :

Book Description

Brilliance Beyond Borders

Author: Chinwe Esimai
Publisher: Harper Horizon
ISBN: 0785241698
Category : Self-Help
Languages : en
Pages : 273

Book Description
What if the traditional narrative about immigrant women--that those who come to the United States will succeed as long as they work hard, stay focused, and have supportive families--is a lie? Of the 73 million women in the US workforce, 11.5 million are foreign-born. The truth is--even in the midst of headlines and political debates about immigration reform and in the wake of MeToo and other female-centric movements--millions of immigrants, especially women, aren’t living their fullest potential. Based on her personal experience and the stories of trailblazing women from around the world and in diverse industries, author Chinwe Esimai shares five indispensable traits that make an ocean of difference between immigrants who live as mere shadows of their truest potential and those who find purpose and fulfillment--what Chinwe refers to as their immigrace: Saying yes to your immigrace, an immigrant woman’s expression of her highest purpose and potential Daring to play in the big leagues Transforming failure Embracing change and blending differences Finding joy and healing These five traits are the foundation of the Brilliance Blueprint, a step-by-step guide to help readers achieve to their own extraordinary results and build their own remarkable legacies.

Release Your Brilliance

Author: Simon T. Bailey
Publisher: Harper Collins
ISBN: 0061752053
Category : Self-Help
Languages : en
Pages : 212

Book Description
Each of us is born brilliant. Then we spend the rest of our lives having our brilliance buried by people, circumstances, and experiences. Eventually, we forget that we ever had genius and special talents, and our brilliance is locked away in a vault deep within. So we settle for who we are, instead of striving for who we were meant to be. Release Your Brilliance provides the combination to the vault where your brilliance is kept. After struggling for thirty-two years with disillusion, defeat, and despair, author Simon T. Bailey cracked the code to personal transformation, turning his life around and becoming a highly successful entrepreneur, respected family man and community leader. Using the metaphor that we're all diamonds in the rough, Simon shares the four key steps to cut and polish the gem that is you in order to reawaken your genius, reignite your internal light, and release your potential. He guides your transformation with interactive tools such as Personal Appraisal exercises, Diamond Polishing action steps, and true stories of Living Diamonds. Join the thousands of individuals and organizations worldwide who've sat down with Simon and learned to create lasting change and release their brilliance!

The Brand Mapping Strategy

Author: Karen Tiber Leland
Publisher: Entrepreneur Press
ISBN: 1613083394
Category : Business & Economics
Languages : en
Pages : 164

Book Description
If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

Borrowing Brilliance

Author: David Kord Murray
Publisher: Penguin
ISBN: 1101136278
Category : Self-Help
Languages : en
Pages : 239

Book Description
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

Behind the Brand

Author: Elliott Bryan
Publisher: IdeaPress Publishing
ISBN: 9781940858784
Category : Business & Economics
Languages : en
Pages :

Book Description
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

The Brilliance in Failure

Author: Christian A. Brickman
Publisher: Archway Publishing
ISBN: 148081203X
Category : Business & Economics
Languages : en
Pages : 205

Book Description
Failure is an inevitable part of life and work. All leaders, no matter how capable, will face failure and setbacks in their careers. How a leader responds to those challenges, and more importantly, how he or she learns and grows from the experiences, will define his or her long term potential as a leader. In this book the author shares some of the failures he endured during his career and the most important learnings he derived from those experiences. The Brilliance in Failure is a unique look into the career of a successful executive and the many mistakes that he made on his leadership journey. Those mistakes and failures created huge opportunities for personal growth and turned out to be essential to his success over time. The authors central message is simply that failure is not something to be feared, but rather to be embraced as a learning opportunity that can shape your leadership style and expand your personal impact on an organization.

Brand Portfolio Strategy

Author: David A. Aaker
Publisher: Free Press
ISBN: 1982146524
Category : Business & Economics
Languages : en
Pages : 368

Book Description
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Sword of Fire

Author: Katharine Kerr
Publisher: Penguin
ISBN: 0756413680
Category : Fiction
Languages : en
Pages : 402

Book Description
Now in paperback, this first novel of an epic fantasy trilogy reintroduces readers to the beloved and bestselling world of Deverry, blending magic, politics, and adventure in an unforgettable setting. The bards are the people's voice--and their sword. All over the kingdom of Deverry, the common people are demanding reform of the corrupt law courts. In Aberwyn, the situation catches fire when Gwerbret Ladoic, second in authority only to the High King, allows a bard to starve to death rather than hear their grievances. Guildwoman Alyssa, a student at the local scholars' collegium, and Lady Dovina, the gwerbret's own daughter, know that evidence exists to overthrow the so-called traditional legal system, if they can only get it into the right hands. The powerful lords will kill anyone who threatens their privileges. To retrieve the proof, Alyssa must make a dangerous journey that will either change her life forever--or end it.