Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 0071805575
Category : Business & Economics
Languages : en
Pages : 258

Book Description
Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the tools, tips, and strategies you need to get going--right now, the right way. "Pinterest has unimaginable potential as a marketing and customer relationship building tool. In this fantastic book Jason and Karen reveal their highly effective blueprint for using it the right way. This is the guide to Pinterest that I'm having my staff read." -- JIM COCKRUM, bestselling author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business "Pinterest is one of the hottest and fastest social tools on the Internet today. It's growing faster than Facebook did, and you don't want to be left behind. Jason Miles will show you step-by-step how he uses Pinterest to make money online." -- SKIP MCGRATH, author of Three Weeks to eBay Profits

Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 0071805567
Category : Business & Economics
Languages : en
Pages : 258

Visual Marketing with the Power of Pinterest and Instagram EBOOK BUNDLE

Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 0071795219
Category : Business & Economics
Languages : en
Pages : 516

Book Description
TWO E-BOOKS IN ONE Pinterest Power Start Marketing NOW on the World's Fastest-Growing Website! Pinterest Power reveals the business opportunities in Pinterest and reveals actionable, easily implemented, and proven strategies to increase small-business sales. It provides a thorough introduction to the Pinterest world and explains how to get up and running in the most effective ways possible and use the site to increase referral traffic to any website. The book also describes how to leverage Pinterest with other social media sites and ways to use it to increase sales across the most common e-commerce sites, like Etsy, Ebay, and more. Instagram Power CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy.

Pinterest Marketing For Dummies

Author: Kelby Carr
Publisher: John Wiley & Sons
ISBN: 1118383109
Category : Business & Economics
Languages : en
Pages : 301

Book Description
Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You’ll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks. Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks Reveals how to run contests on Pinterest Gives the lowdown on launching new products Includes tips and techniques for building a community on Pinterest Market with Pinterest, it's fun and easy, and even more so with Pinterest Marketing for Dummies.

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 0071827013
Category : Business & Economics
Languages : en
Pages : 257

Book Description
CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of itsdaily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an accountto promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS

Pinterest Marketing

Author: Jennifer Evans Cario
Publisher: John Wiley & Sons
ISBN: 1118417674
Category : Business & Economics
Languages : en
Pages : 336

Book Description
Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.

Pinfluence

Author: Beth Hayden
Publisher: John Wiley & Sons
ISBN: 1118414713
Category : Business & Economics
Languages : en
Pages : 214

Book Description
How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

Pinterest for Business

Author: Jess Loren
Publisher: Que Publishing
ISBN: 0133102386
Category : Business & Economics
Languages : en
Pages : 326

Book Description
The complete guide to profiting from Pinterest! Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”...driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business! LEARN HOW TO: • Make the right first moves after you’ve signed up for Pinterest • Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more • Quickly set up your branded Pinterest business page • Weave a visual statement that attracts users and convinces them to insert their own stories • Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience • Use Pinterest to “show and tell,” and leverage the powerful psychology of images • Create a word-of-mouth Pinterest network that goes viral • Win by “pinning” within Pinterest’s most important categories • Reach “the power behind the pins” • Stand out on a crowded “pinboard” • Use infographics to communicate more information and encourage more repinning • Replace costly conventional advertising with inexpensive Pinterest campaigns • Supercharge your Twitter and Facebook marketing by integrating Pinterest • Understand Pinterest’s etiquette and avoid its pitfalls

Social Commerce

Author: Efraim Turban
Publisher: Springer
ISBN: 3319170287
Category : Business & Economics
Languages : en
Pages : 331

Book Description
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Build Your Brand with Pinterest

Author: Sarita Harbour
Publisher: Hyperink Inc
ISBN: 161464263X
Category : Business & Economics
Languages : en
Pages : 36

Book Description
ABOUT THE BOOK Social media marketing is quickly becoming a crucial aspect of promoting any business: free and easy-to-learn platforms such as Facebook, Twitter, and Pinterest mean than businesses of all sizes can interact effectively with their target markets in our 21st century world. Many entrepreneurs successfully use these social media platforms as a way to market their businesses online, and you can too. As one of the most quickly growing social media platforms, CNN reports that according to Experian Marketing Services 2012 Digital Marketing Trend Report, Pinterest ranks number three on the list of most visited social sites, behind Facebook and Twitter. In the month of February alone, Pinterest attracted new users at an astonishing rate, increasing traffic to the site by fifty percent. The study also found that over ninety percent of adult internet users regularly visit one or more social media sites. Want to learn how to use this powerful tool to your fullest advantage? MEET THE AUTHOR A former financial adviser with over a decade of experience in personal finance and small business banking, Sarita Harbour is a professional freelance writer specializing in small business, personal finance, and content marketing techniques. Sarita is passionate about frugal living, financial literacy, and teaching small business owners how to provide and market excellent content on their websites. Her writing appears online at Zerys.com, Chron.com, The Business Finance Store and several other business and finance blogs. Sarita graduated from the University of Guelph with a degree in Psychology, and she holds the Personal Financial Planning designation from the Institute of Canadian Bankers. View her writing clips online at http://saritaharbour.contently.com/. Sarita can be found on Twitter @Avamummy. EXCERPT FROM THE BOOK According to the Wall Street Journal, its 17.8 million users places Pinterest ahead of LinkedIn on the list of most used social media sites, and it is also third on the list of the fastest growing American websites for the month of February, 2012. New accounts are opened every day, and businesses of all sizes are taking note of the marketing opportunities Pinterest provides. On ways an experienced user can build their brand on Pinterest: #8. Pin Tutorials: Video tutorials are an excellent way to get your business noticed on Pinterest. With so many do-it-yourself-ers looking online for advice on everything from painting a room to learning to knit, pinning a tutorial linking back to your website with the products needed for the project makes great marketing sense. Create your video and upload it to YouTube. On YouTube, click the share button and copy the url for the video (do NOT use the embed code). On Pinterest, click the Add button on the top of the screen. Paste in the url and click Find Images. Write a great description and pin your video tutorial to the board of your choice. CHAPTER OUTLINE How to Build Your Brand With Pinterest + Introduction + What Makes Pinterest Different from Other Social Media Sites? + For Pinterest Novices + 15 Ways an Experienced Pinterest User Can Build Their Brand on Pinterest + ...and much more