Author: Bob HoffmanPublisher: Type a Group
ISBN: 9780999230732
Category :
Languages : en
Pages : 188
Book Description
Advertising's decade of delusion
The Skeptics' Guide to the Universe
Author: Dr. Steven NovellaPublisher: Grand Central Publishing
ISBN: 1538760517
Category : Science
Languages : en
Pages : 505
Book Description
An all-encompassing guide to skeptical thinking from podcast host and academic neurologist at Yale University School of Medicine Steven Novella and his SGU co-hosts, which Richard Wiseman calls "the perfect primer for anyone who wants to separate fact from fiction." It is intimidating to realize that we live in a world overflowing with misinformation, bias, myths, deception, and flawed knowledge. There really are no ultimate authority figures-no one has the secret, and there is no place to look up the definitive answers to our questions (not even Google). Luckily, The Skeptic's Guide to the Universe is your map through this maze of modern life. Here Dr. Steven Novella-along with Bob Novella, Cara Santa Maria, Jay Novella, and Evan Bernstein-will explain the tenets of skeptical thinking and debunk some of the biggest scientific myths, fallacies, and conspiracy theories-from anti-vaccines to homeopathy, UFO sightings to N- rays. You'll learn the difference between science and pseudoscience, essential critical thinking skills, ways to discuss conspiracy theories with that crazy co- worker of yours, and how to combat sloppy reasoning, bad arguments, and superstitious thinking. So are you ready to join them on an epic scientific quest, one that has taken us from huddling in dark caves to setting foot on the moon? (Yes, we really did that.) DON'T PANIC! With The Skeptic's Guide to the Universe, we can do this together. "Thorough, informative, and enlightening, The Skeptic's Guide to the Universe inoculates you against the frailties and shortcomings of human cognition. If this book does not become required reading for us all, we may well see modern civilization unravel before our eyes." -- Neil deGrasse Tyson "In this age of real and fake information, your ability to reason, to think in scientifically skeptical fashion, is the most important skill you can have. Read The Skeptics' Guide Universe; get better at reasoning. And if this claim about the importance of reason is wrong, The Skeptics' Guide will help you figure that out, too." -- Bill Nye
Meditation For Fidgety Skeptics
Author: Dan HarrisPublisher: Hachette UK
ISBN: 1473691400
Category : Self-Help
Languages : en
Pages : 304
Book Description
*As heard on the Tim Ferriss Show podcast* 'Meditation for Fidgety Skeptics is well researched, practical, and crammed with expert advice and it's also an irreverent, hilarious page-turner.' - Gretchen Rubin ABC News anchor Dan Harris used to think that meditation was for people who collect crystals, play the pan pipes, and use the word namaste without irony. After he had a panic attack on live television, he went on a strange journey that ultimately led him to become one of meditation's most vocal public proponents. Science suggests that meditation can lower blood pressure, mitigate depression and anxiety, and literally rewire key parts of the brain, among numerous other benefits. And yet there are millions of people who want to meditate but aren't actually practising. What's holding them back? In this guide to mindfulness and meditation for beginners and experienced meditators alike, Harris and his friend Jeff Warren, embark on a cross-country quest to tackle the myths, misconceptions, and self-deceptions that stop people from meditating. They rent a rock-star tour bus and travel across the US, talking to scores of would-be meditators, including parents, police officers, and even a few celebrities. They create a taxonomy of the most common issues ("I suck at this," "I don't have the time," etc.) and offer up science-based life hacks to help people overcome them. The book is filled with game-changing and deeply practical meditation instructions. Amid it all unspools the strange and hilarious story of what happens when a congenitally sarcastic, type-A journalist and a groovy Canadian mystic embark on an epic road trip into America's neurotic underbelly, as well as their own.
Advertising for People Who Don't Like Advertising
Author: KesselsKramer KesselsKramerPublisher: Laurence King Publishing
ISBN: 1780673981
Category : Design
Languages : en
Pages : 240
Book Description
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
The Skeptic's Guide to Sports Science
Author: Nicholas TillerPublisher: Routledge
ISBN: 0429820879
Category : Health & Fitness
Languages : en
Pages : 362
Book Description
The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-Century Snake Oil salesmen. In The Skeptic’s Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book’s end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control.
Life After the 30-Second Spot
Author: Joseph JaffePublisher: John Wiley & Sons
ISBN: 0471738697
Category : Business & Economics
Languages : en
Pages : 306
Book Description
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
One-Minute Answers to Skeptics
Author: Charlie H. CampbellPublisher: Harvest House Publishers
ISBN: 0736937145
Category : Religion
Languages : en
Pages : 130
Book Description
Speaking all over the United States about apologetics issues, Charlie Campbell has heard just about every question skeptics have to offer. In this concise, reader-friendly handbook, he provides brief responses to the top-40 questions that keep people from the faith, such as... What evidence do you have that God exists? How do you know the Bible is actually true? What about those who have never heard of Jesus? Will they be condemned to hell? If God is so loving, why does He allow evil and suffering? How can you say Jesus is the only way to heaven? Don’t all religions basically teach the same thing? Aren’t a lot of churchgoers hypocrites? With a gracious introductory note to skeptical readers and a generous sprinkling of inspiring quotes throughout, this handy resource is an enjoyable read as well as a powerful evangelistic tool.
Badmen
Author: Bob HoffmanPublisher: Type a Group
ISBN: 9780999230701
Category : Business enterprises
Languages : en
Pages : 83
Book Description
A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.
The Language of Trust
Author: Michael MaslanskyPublisher: Penguin
ISBN: 1101404558
Category : Business & Economics
Languages : en
Pages : 243
Book Description
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
The Ad Contrarian
Author: Bob HoffmanPublisher:
ISBN: 9780979688515
Category :
Languages : en
Pages : 65
Book Description
The Ad Contrarian, Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary Advertising, originally published in 2007 is now available in this new expanded and revised edition.
