Two Sides of the Moon

Author: David Scott
Publisher: Macmillan
ISBN: 146685927X
Category : Biography & Autobiography
Languages : en
Pages : 530

Book Description
Growing up on either side of the Iron Curtain, David Scott and Alexei Leonov experienced very different childhoods but shared the same dream to fly. Excelling in every area of mental and physical agility, Scott and Leonov became elite fighter pilots and were chosen by their countries' burgeoning space programs to take part in the greatest technological race ever-to land a man on the moon. In this unique dual autobiography, astronaut Scott and cosmonaut Leonov recount their exceptional lives and careers spent on the cutting edge of science and space exploration. With each mission fraught with perilous risks, and each space program touched by tragedy, these parallel tales of adventure and heroism read like a modern-day thriller. Cutting fast between their differing recollections, this book reveals, in a very personal way, the drama of one of the most ambitious contests ever embarked on by man, set against the conflict that once held the world in suspense: the clash between Russian communism and Western democracy. Before training to be the USSR's first man on the moon, Leonov became the first man to walk in space. It was a feat that won him a place in history but almost cost him his life. A year later, in 1966, Gemini 8, with David Scott and Neil Armstrong aboard, tumbled out of control across space. Surviving against dramatic odds-a split-second decision by pilot Armstrong saved their lives-they both went on to fly their own lunar missions: Armstrong to command Apollo 11 and become the first man to walk on the moon, and Scott to perform an EVA during the Apollo 9 mission and command the most complex expedition in the history of exploration, Apollo 15. Spending three days on the moon, Scott became the seventh man to walk on its breathtaking surface. Marking a new age of USA/USSR cooperation, the Apollo-Soyuz Test Project brought Scott and Leonov together, finally ending the Cold War silence and building a friendship that would last for decades. Their courage, passion for exploration, and determination to push themselves to the limit emerge in these memoirs not only through their triumphs but also through their perseverance in times of extraordinary difficulty and danger.

Marketing the Moon

Author: David Meerman Scott
Publisher: MIT Press
ISBN: 0262026961
Category : Science
Languages : en
Pages : 145

Book Description
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

The Far Side of the Moon

Author: Charles Byrne
Publisher: Springer Science & Business Media
ISBN: 0387732063
Category : Science
Languages : en
Pages : 215

Book Description
The far side of the Moon, also called the "dark side of the Moon" was unknown to humanity until the Luna and Lunar Orbiter pictures were returned to Earth. This wonderful book contains beautiful photographs and newly-assembled mosaic images of the far side of the Moon, cleaned of transmission, imaging stripes and processing artifacts by today’s computer technology. Byrne’s superb analysis documents the appearance of the features of the far side with beautiful pictures from Lunar Orbiter. Until now, the far side Lunar Orbiter photos have only been available with strong reconstruction lines, but appear here for the first time as complete photographs, unmarred by imaging and processing artifacts.

Both Sides of the Moon

Author: Alan Duff
Publisher: Penguin Random House New Zealand Limited
ISBN: 1869798775
Category : Fiction
Languages : en
Pages : 266

Book Description
A powerful novel by the author of Once Were Warriors about a half caste and his Maori warrior ancestor, cast out of his tribe. Jimmy understands all about belonging and not belonging. he sees himself as part of both sides of the moon: 'Kind of black man, sort of nigger, in my own country, and kind of white, sort of The Man, by the other half of me. I am torn, yet I am more whole since I am both . . .' He is part of a fractured family, and it's only when he learns about his forebear - a brave warrior who became an outcast from his tribe - that he begins to understand the darker implications of his heritage.

Faces of the Moon

Author: Bob Crelin
Publisher: Charlesbridge
ISBN: 160734288X
Category : Juvenile Nonfiction
Languages : en
Pages : 37

Book Description
Describes the moon's phases as it orbits the Earth every twenty-nine days using rhyming text and cut-outs that illustrate each phase.

What's New on the Moon?

Author: Bevan M. French
Publisher:
ISBN:
Category : Moon
Languages : en
Pages : 36

Book Description

Lunar Sourcebook

Author: Grant Heiken
Publisher: CUP Archive
ISBN: 9780521334440
Category : Science
Languages : en
Pages : 796

Book Description
The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.

Two Sides

Author: Polly Ho-Yen
Publisher: Colour Fiction
ISBN: 9781788950633
Category :
Languages : en
Pages : 0

Book Description
Lula is a Dog Person and Lenka is a Cat Person; Lula is super messy and Lenka is totally tidy; Lula likes talking and Lenka likes watching - but together they make the perfect pair. Until The Day that Everything Goes Wrong and they are no longer friends. Despite feeling lonely, neither is prepared to listen or forgive. Will it be this way forever?

Next Time You See the Moon

Author: Emily Morgan
Publisher: NSTA Press
ISBN: 1938946553
Category : Education
Languages : en
Pages : 36

Book Description
This fascinating book will stay with children every time they gaze up at the night sky. Through vivid pictures and engaging explanations, children will learn about many of the Moon’s mysteries: what makes it look like a silvery crescent one time and a chalk-white ball a few nights later, why it sometimes appears in the daytime, where it gets its light, and how scientists can predict its shape on your birthday a thousand years from now. Next Time You See the Moon is an ideal way to explain the science behind the shape of the Moon and bring about an evening outing no child—or grown-up—will soon forget. Awaken a sense of wonder in a child with the Next Time You See series from NSTA Kids. The books will inspire elementary-age children to experience the enchantment of everyday phenomena such as sunsets, seashells, fireflies, pill bugs, and more. Free supplementary activities are available on the NSTA website. Especially designed to be experienced with an adult—be it a parent, teacher, or friend—Next Time You See books serve as a reminder that you don’t have to look far to find something remarkable in nature.

Dark Side of the Moon

Author: Gerard Degroot
Publisher: NYU Press
ISBN: 0814721133
Category : History
Languages : en
Pages : 337

Book Description
A selection of the History, Scientific American, and Quality Paperback Book Clubs For a very brief moment during the 1960s, America was moonstruck. Boys dreamt of being an astronaut; girls dreamed of marrying one. Americans drank Tang, bought “space pens” that wrote upside down, wore clothes made of space age Mylar, and took imaginary rockets to the moon from theme parks scattered around the country. But despite the best efforts of a generation of scientists, the almost foolhardy heroics of the astronauts, and 35 billion dollars, the moon turned out to be a place of “magnificent desolation,” to use Buzz Aldrin’s words: a sterile rock of no purpose to anyone. In Dark Side of the Moon, Gerard J. DeGroot reveals how NASA cashed in on the Americans’ thirst for heroes in an age of discontent and became obsessed with putting men in space. The moon mission was sold as a race which America could not afford to lose. Landing on the moon, it was argued, would be good for the economy, for politics, and for the soul. It could even win the Cold War. The great tragedy is that so much effort and expense was devoted to a small step that did virtually nothing for mankind. Drawing on meticulous archival research, DeGroot cuts through the myths constructed by the Eisenhower, Kennedy, and Johnson administrations and sustained by NASA ever since. He finds a gang of cynics, demagogues, scheming politicians, and corporations who amassed enormous power and profits by exploiting the fear of what the Russians might do in space. Exposing the truth behind one of the most revered fictions of American history, Dark Side of the Moon explains why the American space program has been caught in a state of purposeless wandering ever since Neil Armstrong descended from Apollo 11 and stepped onto the moon. The effort devoted to the space program was indeed magnificent and its cultural impact was profound, but the purpose of the program was as desolate and dry as lunar dust.