Author: Publisher:
ISBN:
Category : Railroads
Languages : en
Pages : 874
Book Description
The Airfix Book of Scale Modelling
Author: Jonathan MockPublisher: Bloomsbury Publishing
ISBN: 1844862461
Category : Crafts & Hobbies
Languages : en
Pages : 1143
Book Description
The Airfix Book of Scale Modelling is the essential guide to getting the most out of this fascinating and rewarding hobby, explaining how to build scale models to suit all levels of modelling skill. With full colour photography throughout, the book covers the history of modelling and of the Airfix company, and shows how injection moulded kits are made. It then describes and reviews the major modelling scales, as well as outlining the range of paints, tools and accessories that are available. Chapters include guides to choosing a kit, tools for the job, painting, decals, conversions, figure-painting, dioramas and more. Common problems and how to solve them are addressed, and there is also a series of step-by-step construction projects, including expert builds of the F86 Sabre jet, the Aston Martin DBR9, a Panzer IV tank, the Airfix yeoman figure (reissued for the London 2012 Olympics), a Trafalgar class submarine and a scenic diorama.
Buyology
Author: Martin LindstromPublisher: Crown Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Transport of Dangerous Goods
Author: Emmanuel GarbolinoPublisher: Springer Science & Business Media
ISBN: 9400726848
Category : Technology & Engineering
Languages : en
Pages : 256
Book Description
This book addresses the various risks associated with the transport of dangerous goods within a territory. The emphasis of the contributions is on methods and tools to reduce the vulnerability of both the environment and human society to accidents or malicious acts involving such transport. With topics ranging from game theory to governance principles, the authors together cover technical, legal, financial, and logistic aspects of this problem. The intended audience includes responsible persons in territorial organizations, managers of transport infrastructures, as well as students, teachers and researchers wishing to deepen their knowledge in this area.
Author: Edward Verrall Lucas
Author: KEITH. TURTON
Author: Gary Buchanan
Author: Fred Bower
Author: Steve Flanders
Author: Margaret Edwards