Author: Lisa Spann Publisher: How To Books ISBN: 184528559X Category : Business & Economics Languages : en Pages : 114
Book Description
Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
Author: Ben Wheeler Publisher: Ben Wheeler ISBN: Category : Business & Economics Languages : en Pages : 98
Book Description
"an easy to read book that helps non-marketing people understand how to market their business on the internet" The importance of a powerful web presence for businesses is what compelled me to write this book. I have learned that only you as the business owner have the power to do it by educating yourself about internet marketing. Then you can take your business to the next level and achieve what you have set out to. My book will help give you a broad understanding of internet marketing and hopefully you can then ask the right questions of professionals and know the answers to expect so that you can get an effective website for your business, market it well and make your business grow. My advice is drawn from my 13 years’ experience in the industry and many clients with successful websites and online marketing strategies. I hope you can glean some useful nuggets of information to empower you to grow your business with the help of the internet. I firmly believe that Digital Marketing, and a good understanding of general marketing, is what has allowed my to move from a one-man-band business into the market-leading marketing company Copper Bay Creative is today, with its 12-strong team.
Author: Brian Germer Publisher: Simon and Schuster ISBN: 1621532534 Category : Business & Economics Languages : en Pages : 269
Book Description
When does nontaxable business income become taxable? How do you calculate the cost of goods sold? What can be deducted? What is a fixed asset? This no-nonsense guide answers these common questions and more, empowering small business owners to understand how and why they are taxed and maximize their deductions. You’ll learn when depreciation begins, how to classify payments to employees, how to track inventory and sales, and strategies for successful accounting. Coverage also includes: Tax benefits for employers Business classifications S corporation tax issues Deductible expenses Retirement plans Shareholder loans Family employee payroll And more Taxes can be intimidating and confusing, especially for a small business owner who may have only handled individual taxes in the past. Understanding the tax system is essential for all small business owners, whether they are filing on their own or with the help of an accountant. When it comes to running your finances, knowledge is power, and The Pocket Small Business Owner's Guide to Taxes puts the power in your hands!
Author: Brian Hill Publisher: Simon and Schuster ISBN: 1621532615 Category : Business & Economics Languages : en Pages : 171
Book Description
Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don’t need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your business’s future, you will be on your way to making it a reality. Topics covered include: Creating a business model Identifying and beating the competition Calculating expenses Determining whether you need additional capital Avoiding common mistakes Writing your executive summary Developing a marketing strategy Evaluating your team Analyzing your progress And more! Whatever your background and whatever kind of business you dream of starting, this latest installment in our popular Pocket Small Business Owner’s Guide will help you to achieve your goals!
Author: Chris McIntyre Publisher: Entrepreneur Press ISBN: 1599184931 Category : Business & Economics Languages : en Pages : 220
Book Description
Delivering a tactical plan, complete with both downloadable and online support, Chris McIntyre rescues small business owners trapped in potholes littering the road to success, and provides a helping hand to freedom. Uniquely prepared to create and deliver their product or service, small business owners are far less equipped to effectively lead, let alone develop, their team. Their internal systems and processes are often informal and incomplete, limiting their freedom and their business growth. McIntyre provides a step-by-step, customizable solution to overcome this roadblock. Coached by McIntyre, leaders learn to craft the right team, create a consistent core message that enables the brand, and then, connect the two. Business owners are given a rock-solid process for attracting and keeping superstars, and dropping nightmares. They learn how to get their core message out of their head and into the heads of their superstar team. Supported by McIntyre, organizational leaders will define their core mission, and develop a distinct, systematic formula that enables their team to accomplish it. Leaders are aided with a thorough checklist to guide implementation, giving them everything they need for consistent performance from their team and ongoing success.
Author: Carol Tice Publisher: Simon and Schuster ISBN: 1621532909 Category : Business & Economics Languages : en Pages : 176
Book Description
Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: Advertising Marketing Purchasing Transportation and shipping Labor Financing Facilities Operations Taxes And more! In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.
Author: Eric Tyson Publisher: John Wiley & Sons ISBN: 1118051882 Category : Business & Economics Languages : en Pages : 476
Book Description
Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.
Author: Wendell Schollander Publisher: SphinxLegal ISBN: 1572482192 Category : Bankruptcy Languages : en Pages : 242
Book Description
The Small Business Owner's Guide to Bankruptcy explains options relating to Chapter 7 and Chapter 13 for small business owners, as well as suggesting ways to rebuild after filing for bankruptcy.
Author: Richard S. Ruback Publisher: Harvard Business Review Press ISBN: 1633692515 Category : Business & Economics Languages : en Pages : 220
Book Description
An all-in-one guide to helping you buy and own your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Author: Marc Lamer Publisher: Simon and Schuster ISBN: 1621534480 Category : Business & Economics Languages : en Pages : 224
Book Description
The Pocket Small Business Owner’s Guide to Working with the Government is a thorough mentor that explains how to find, secure, and succeed with government contracts. Designed for any business eager to expand into the governmental arena, it also covers special small business opportunities for companies in areas with chronically high unemployment and for companies run by minorities, women, veterans, and disabled veterans. Cutting through the red tape, this careful guide also informs the reader as to the legal and financial pitfalls that must be avoided when doing business with the government. Coverage includes: Where do you find government procurement needs? How do you register to qualify for special opportunities given to companies owned by women, minorities, veterans, and other special groups? How do you prepare bids, offers, or proposals? What are the various types of government contracts? When can you negotiate with the government, and what’s the best way to do it? What types of free government grants and loans are available? What regulations govern your hiring regulations, payrolls, contracts, and other dealings with employees? What is the best way to settle disputes? This book covers all of the most up-to-date regulations that affect business owners and entrepreneurs today, and helps them to navigate such issues as foreign trade agreements and the timely submission of bids. It also discusses how owners can team together, proper and improper business practices, and how to handle controversies over who gets a contract and disputes about contracts that have already been awarded. All in all, this is a unique and definitive source for anyone seeking to sell to the government. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Proudly powered by WordPress |
Theme: Rits Blog by Crimson Themes.
Author: Lisa Spann
Author: Ben Wheeler
Author: Brian Germer
Author: Brian Hill
Author: Chris McIntyre
Author: Carol Tice
Author: Eric Tyson
Author: Wendell Schollander
Author: Richard S. Ruback
Author: Marc Lamer