The Impulse Purchase

Author: Veronica Henry
Publisher: Orion
ISBN: 1409183599
Category : Fiction
Languages : en
Pages : 378

Book Description
'Gorgeous. A joy to read from start to finish' JILL MANSELL 'An exquisite story bursting at the seams with summer, hope and love' MILLY JOHNSON Sometimes you have to let your heart rule your head . . . Cherry, Maggie and Rose are mother, daughter and granddaughter, each with their own hopes, dreams and even sorrows. They have always been close, so when, in a moment of impulse, Cherry buys a gorgeous but rundown pub in the village she grew up in, it soon becomes a family affair. All three women uproot themselves and move to Rushbrook, deep in the heart of Somerset, to take over The Swan and restore it to its former glory. Cherry is at the helm, Maggie is in charge of the kitchen, and Rose tends the picturesque garden that leads down to the river. Before long, the locals are delighted to find the beating heart of the village is back, bringing all kinds of surprises through the door. Could Cherry's impulse purchase change all their lives - and bring everyone the happiness they're searching for? Escape to the glorious Somerset countryside with this joyful and uplifting story of family, love and hope. Praise for The Impulse Purchase from your favourite authors: 'Uplifting, inspiring and guaranteed to make you hungry' SARAH MORGAN 'Warm, escapist and utterly uplifting, this is Veronica Henry at her very best' LUCY DIAMOND 'A lovely, cosy, delicious read' LIBBY PAGE 'Perfect escapism full of warmth, joy and a brilliant cast of characters' ALEX BROWN

Online Impulse Buying and Cognitive Dissonance

Author: Giovanni Mattia
Publisher: Springer Nature
ISBN: 3030659232
Category : Business & Economics
Languages : en
Pages : 99

Book Description
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Impulse Buying: Concepts, Frameworks and Consumer Insights

Author: Dr. C. Nagadeepa
Publisher: Shanlax Publications
ISBN: 9391373577
Category : Business & Economics
Languages : en
Pages : 74

Book Description
This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.

The Impulse Economy

Author: Gary Schwartz
Publisher: Simon and Schuster
ISBN: 1451671865
Category : Business & Economics
Languages : en
Pages : 242

Book Description
"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--

Impulse

Author: David Lewis
Publisher: Harvard University Press
ISBN: 0674729900
Category : Psychology
Languages : en
Pages : 333

Book Description
Impulse explores what people do despite knowing better, along with snap decisions that occasionally enrich their lives. This eye-opening account looks at two kinds of thinking--one slow and reflective, the other fast but prone to error--and shows how our mental tracks switch from the first to the second, leading to impulsive behavior.

Impulse purchases in retailing

Author: Pirmin Sessler
Publisher: GRIN Verlag
ISBN: 3656475970
Category : Business & Economics
Languages : en
Pages : 144

Book Description
Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers increase the level of impulse buying in their stores. Two studies were conducted: An online study (N=72), and a field study in a drugstore that comprised 111 participants. The extant literature on impulse buying was comprehensively reviewed to give the reader profound background knowledge. The online study yielded rich descriptions of consumers’ definitions of impulse purchases and self-reported impulse purchase episodes. Both studies corroborated the important role of emotions in impulse buying and identified the most prevalent emotions. The pervasiveness of a variety of impulse buying motives was determined, as well as the importance of different retailer-related buying determinants. The field study also served to detect seven variables, out of fifteen, that help to distinguish impulse shoppers. The author addresses the studies’ limitations, indicates promising future research avenues, and derives managerial implications from the studies’ results. The thesis provides insights into shoppers’ view of impulse buying and serves as a starting point for retail managers seeking to increase the level of impulse purchasing in their stores.

A Night on the Orient Express

Author: Veronica Henry
Publisher: Orion
ISBN: 1409130967
Category : Fiction
Languages : en
Pages : 303

Book Description
Get ready for the journey of a lifetime. The wonderful award-winning novel from the bestselling author of THE LONG WEEKEND. The Orient Express. Luxury. Mystery. Romance. For one group of passengers settling in to their seats and taking their first sips of champagne, the journey from London to Venice is more than the trip of a lifetime. A mysterious errand; a promise made to a dying friend; an unexpected proposal; a secret reaching back a lifetime...As the train sweeps on, revelations, confessions and assignations unfold against the most romantic and infamous setting in the world.

The Impulse Factor

Author: Nick Tasler
Publisher: Simon and Schuster
ISBN: 1439157278
Category : Business & Economics
Languages : en
Pages : 274

Book Description
Packed with riveting examples and controversial research, "The Impulse Factor" provides a clear understanding of why people make the choices they do--and the tools necessary to turn those decisions into something great.

Impulse Purchasing by Lalit Mohanty

Author: Lalit Prasad Mohanty
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Impulse Purchasing by Lalit Mohanty Chapter 1: The Siren's Call Understanding the Allure of Impulse Purchasing Chapter 2: The Psychology Behind Impulse Buying Delving into the Human Mind Chapter 3: The Impulse Purchase Spectrum From Minor Splurges to Major Regrets Chapter 4: The Rise of Impulse Culture How Society Fuels Impulsive Behavior Chapter 5: The Retailer's Playground Strategies to Entice Impulse Purchases Chapter 6: The Power of Packaging Unwrapping the Influence of Presentation Chapter 7: The Digital Temptation Impulse Buying in the Age of E-Commerce Chapter 8: The Social Media Spiral From Scrolling to Checkout in Seconds Chapter 9: The Role of Discounts and Promotions How Sales Propel Impulse Purchases Chapter 10: Impulse Purchasing and Emotions Emotional Triggers and the Buying Frenzy Chapter 11: The Aftermath of Impulse Buying Dealing with Buyer's Remorse Chapter 12: The Impulse-Resistant Consumer Strategies for Building Resistance Chapter 13: The Impulse Purchasing Paradox Balancing Spontaneity and Fiscal Responsibility Chapter 14: Personal Finance and Impulse Control Budgeting in the Face of Temptation Chapter 15: Cognitive Biases and Impulse Purchasing How Our Minds Betray Us Chapter 16: Breaking the Habit Loop Overcoming the Urge to Splurge Chapter 17: Impulse Buying in Different Cultures Cross-Cultural Perspectives Chapter 18: Peer Pressure and Impulse Purchases Navigating the Social Influence Chapter 19: Retail Therapy or Retail Trap? Understanding the Thin Line Chapter 20: The Impulse Purchase Diary A Tool for Self-Reflection Chapter 21: The Ethical Dimensions of Impulse Selling Balancing Profit and Responsibility Chapter 22: Marketing to the Mindful Consumer Shifting Trends in Consumer Behavior Chapter 23: The Role of Technology in Impulse Purchasing From Augmented Reality to Virtual Carts Chapter 24: Education and Impulse Control Impulse Management as a Life Skill Chapter 25: The Future of Impulse Purchasing Predicting Trends and Adapting Strategies

The Impulse Society

Author: Paul Roberts
Publisher: Bloomsbury Publishing USA
ISBN: 1608198189
Category : Social Science
Languages : en
Pages : 320

Book Description
It's something most of us have sensed for years-the rise of a world defined only by “mine” and “now.” A world where business shamelessly seeks the fastest reward, regardless of the long-term social consequences; where political leaders reflexively choose short-term fixes over broad, sustainable social progress; where individuals feel increasingly exploited by a marketplace obsessed with our private cravings yet oblivious to our spiritual well-being or the larger needs of our families and communities. At the heart of The Impulse Society is an urgent, powerful story: how the pursuit of short-term self-gratification, once scorned as a sign of personal weakness, became the default principle not only for individuals, but for all sectors of our society. Drawing on the latest research in economics, psychology, political philosophy, and business management, Paul Roberts shows how a potent combination of rapidly advancing technologies, corrupted ideologies, and bottom-line business ethics has pushed us across a threshold to an unprecedented state: a virtual merging of the market and the self. The result is a socioeconomic system ruled by impulse, by the reflexive, id-like drive for the largest, quickest, most “efficient” reward, without regard for long-term costs to ourselves or to broader society. More than thirty years ago, Christopher Lasch hinted at this bleak world in his landmark book, The Culture of Narcissism. In The Impulse Society, Roberts shows how that self-destructive pattern has grown so pervasive that anxiety and emptiness are becoming embedded in our national character. Yet it is in this unease that Roberts finds clear signs of change-and broad revolt as millions of Americans try step off the self-defeating treadmill of gratification and restore a sense of balance. Fresh, vital, and free of ideological, right-wing/left-wing formulations, The Impulse Society shows the way back to a world of real and lasting good.