How to Leave Twitter

Author: Grace Dent
Publisher: Faber & Faber
ISBN: 0571277756
Category : Humor
Languages : en
Pages : 207

Book Description
Three years ago columnist and author Grace Dent joined new social network site Twitter, mainly as a place to dump her surplus jokes, rant about garbage TV and post exclusive j-pegs of her hot new toenail-varnish. But as every 're-tweet' and 'Follow Friday' saw her audience figures soar by tens of thousands, Dent found herself centre-stage in an all-consuming highly addictive social network revolution. One where the gags, gossip, scandal and backstabbing literally never stop. Here Dent takes a hilarious, acerbic look at what's really going on in Twitterworld; who's actually tweeting, who's really reading your tweets and what's behind the 140 character lies they tell. She looks at the highs and grotty lows of twitter addiction, the shameless social climbers, the friends you'll make and the ones you can't get bloody rid of, the barefaced bragging, the shameful celeb-stalking, and the truth about 'twanking', twitter cliques, angry 'twitchfork mobs' and dealing with trolls.

Models of the Mind

Author: Grace Lindsay
Publisher: Bloomsbury Publishing
ISBN: 1472966457
Category : Science
Languages : en
Pages : 401

Book Description
The human brain is made up of 85 billion neurons, which are connected by over 100 trillion synapses. For more than a century, a diverse array of researchers searched for a language that could be used to capture the essence of what these neurons do and how they communicate – and how those communications create thoughts, perceptions and actions. The language they were looking for was mathematics, and we would not be able to understand the brain as we do today without it. In Models of the Mind, author and computational neuroscientist Grace Lindsay explains how mathematical models have allowed scientists to understand and describe many of the brain's processes, including decision-making, sensory processing, quantifying memory, and more. She introduces readers to the most important concepts in modern neuroscience, and highlights the tensions that arise when the abstract world of mathematical modelling collides with the messy details of biology. Each chapter of Models of the Mind focuses on mathematical tools that have been applied in a particular area of neuroscience, progressing from the simplest building block of the brain – the individual neuron – through to circuits of interacting neurons, whole brain areas and even the behaviours that brains command. In addition, Grace examines the history of the field, starting with experiments done on frog legs in the late eighteenth century and building to the large models of artificial neural networks that form the basis of modern artificial intelligence. Throughout, she reveals the value of using the elegant language of mathematics to describe the machinery of neuroscience.

How to Prevent the Next Pandemic

Author: Bill Gates
Publisher: Vintage
ISBN: 0593534492
Category : Health & Fitness
Languages : en
Pages : 235

Book Description
Governments, businesses, and individuals around the world are thinking about what happens after the COVID-19 pandemic. Can we hope to not only ward off another COVID-like disaster but also eliminate all respiratory diseases, including the flu? Bill Gates, one of our greatest and most effective thinkers and activists, believes the answer is yes. The author of the #1 New York Times best seller How to Avoid a Climate Disaster lays out clearly and convincingly what the world should have learned from COVID-19 and what all of us can do to ward off another catastrophe like it. Relying on the shared knowledge of the world’s foremost experts and on his own experience of combating fatal diseases through the Gates Foundation, Gates first helps us understand the science of infectious diseases. Then he shows us how the nations of the world, working in conjunction with one another and with the private sector, how we can prevent a new pandemic from killing millions of people and devastating the global economy. Here is a clarion call—strong, comprehensive, and of the gravest importance.

Teach Yourself VISUALLY LinkedIn

Author: Lance Whitney
Publisher: John Wiley & Sons
ISBN: 1118890280
Category : Computers
Languages : en
Pages : 602

Book Description
A complete visual guide to the world's largest professional network Teach Yourself VISUALLY LinkedIn is your guide to becoming a part of the world's largest professional network, with over 259 million users across 200 countries and territories. Using full-color screen shots, this visually rich guide provides step-by-step instructions that show you how to get the most out of the myriad tools and features LinkedIn has to offer. The book is organized for quick, easy navigation, and written in clear, concise language that allows you to get up to speed quickly. LinkedIn has become the premier destination both for those seeking employment, and those looking to employ others. A professional take on social media, the site allows users to post resume-like profiles and network with others in their fields, connecting with past, present, and potentially future colleagues. LinkedIn is growing at a rate of two users per second, making it a major hub and networking tool for those looking to establish, maintain, or grow a professional network. This guide discusses the purpose and benefits of LinkedIn, and shows you how to set up a professional profile that will stand out from the crowd. Topics include: Setting up your account Adding endorsements and recommendations Networking with colleagues Posting status updates Showing off your strengths, talents, and accomplishments is an important part of networking, and interacting with others in your industry is an excellent way to get your name out there and make new contacts. LinkedIn facilitates both, allowing you to broaden your reach without leaving your desk. Teach Yourself VISUALLY LinkedIn helps you get on board today.

Flight or Fright

Author: Stephen King
Publisher: Scribner
ISBN: 1982109009
Category : Fiction
Languages : en
Pages : 352

Book Description
#1 New York Times bestselling author and master of horror Stephen King teams up with Bev Vincent of Cemetery Dance to present a terrifying collection of sixteen short stories (and one poem) that tap into one of King’s greatest fears—air travel—featuring brand-new stories by King and Joe Hill, “an expertly compiled collection of tales that entertain and scare” (Booklist). Stephen King hates to fly, and he and co-editor Bev Vincent would like to share their fear of flying with you. Welcome to Flight or Fright, an anthology about all the things that can go horribly wrong when you’re suspended six miles in the air, hurtling through space at more than 500 mph, and sealed up in a metal tube (like—gulp!—a coffin) with hundreds of strangers. Here are all the ways your trip into the friendly skies can turn into a nightmare, including some we’ll bet you’ve never thought of before... but now you will the next time you walk down the jetway and place your fate in the hands of a total stranger. Featuring brand-new “standouts” (Publishers Weekly) by Joe Hill and Stephen King, as well as fourteen classic tales and one poem from the likes of Richard Matheson, Ray Bradbury, Roald Dahl, Dan Simmons, Sir Arthur Conan Doyle, and many others, Flight or Fright is, as King says, “ideal airplane reading, especially on stormy descents…Even if you are safe on the ground, you might want to buckle up nice and tight.” Each story is introduced by Stephen King and all will have you thinking twice about how you want to reach your final destination.

Phil

Author: Alan Shipnuck
Publisher: Simon and Schuster
ISBN: 1398521760
Category : Biography & Autobiography
Languages : en
Pages : 278

Book Description
LONGLISTED FOR THE WILLIAM HILL SPORTS BOOK OF THE YEAR PRIZE 'Terrific fun' David Walsh, Sunday Times * * 'Thoroughly engaging' Washington Post A frank and revealing biography of legendary golf champion Phil Mickelson - who has led a big, controversial life - as reported by longtime Sports Illustrated writer and bestselling author Alan Shipnuck. Phil Mickelson is one of the most compelling figures in sports. For more than three decades he has been among the best golfers in the world, and his unmatched longevity was exemplified at the 2021 PGA Championship, when Mickelson, on the cusp of turning fifty-one, became the oldest player in history to win a major championship. In this raw and unauthorised biography, Shipnuck captures a singular life defined by thrilling victories, crushing defeats and countless controversies. Mickelson is a multi-faceted character, and all his warring impulses are on display in these pages: he is a smart-ass who built an empire on being the consummate professional; a loving husband dogged by salacious rumours; a high-stakes gambler who knows the house always wins but can’t tear himself away. Mickelson’s career and public image have been defined by the contrast with his lifelong rival, Tiger Woods. Where Woods is robotic and reticent, Mickelson is affable and extroverted, an incorrigible showman. In their early years together on Tour, Mickelson lacked Tiger’s laser focus and discipline, yet as Tiger’s career has been curtailed by scandal, addiction and a broken body, Phil sails on, still relevant on the golf course and in the marketplace. Phil is the perfect marriage of subject and author. Shipnuck delivers numerous revelations, from the true scale of Mickelson’s massive gambling losses to the secretive backstory of the Saudi golf league that Mickelson championed. But Phil also celebrates Mickelson’s random acts of kindness and generosity of spirit, to which friends and strangers alike can attest. Shipnuck has covered Mickelson for his entire career, allowing him to take readers inside the ropes with a thrilling immediacy and intimacy. The result is the juiciest and liveliest golf book in years - full of heart, humour and unexpected turns.

Winterset Hollow

Author: Jonathan Edward Durham
Publisher: Credo House Publishers
ISBN: 9781625862082
Category :
Languages : en
Pages : 286

Book Description
Everyone has wanted their favorite book to be real, if only for a moment. Everyone has wished to meet their favorite characters, if only for a day. But be careful in that wish, for even a history laid in ink can be repaid in flesh and blood, and reality is far deadlier than fiction . . . especially on Addington Isle. Winterset Hollow follows a group of friends to the place that inspired their favorite book-a timeless tale about a tribe of animals preparing for their yearly end-of-summer festival. But after a series of shocking discoveries, they find that much of what the world believes to be fiction is actually fact, and that the truth behind their beloved story is darker and more dangerous than they ever imagined. It's Barley Day . . . and you're invited to the hunt. Winterset Hollow is as thrilling as it is terrifying and as smart as it is surprising. A uniquely original story filled with properly unexpected twists and turns, Winterset Hollow delivers complex, indelible characters and pulse- pounding action as it storms toward an unforgettable climax that will leave you reeling. How do you celebrate Barley Day? You run, friend. You run. Jonathan Edward Durham was born near Philadelphia in one of many rust-belt communities where he read voraciously throughout his youth. After attending the College of William & Mary, where he received a degree in neuroscience, Jonathan waded into the professional world before deciding he was better suited for more artistic pursuits. He now lives in California where he writes to bring a unique voice to the space between the timeless wonder of his favorite childhood stories and the pop sensibilities of his adolescent literary indulgences.

Twitter and Tear Gas

Author: Zeynep Tufekci
Publisher: Yale University Press
ISBN: 0300228171
Category : Computers
Languages : en
Pages : 360

Book Description
A firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To understand a thwarted Turkish coup, an anti–Wall Street encampment, and a packed Tahrir Square, we must first comprehend the power and the weaknesses of using new technologies to mobilize large numbers of people. An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change. Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.

I Like to Watch

Author: Emily Nussbaum
Publisher:
ISBN: 0525508961
Category : Art
Languages : en
Pages : 386

Book Description
The big picture : how Buffy the vampire slayer turned me into a TV critic -- The long con ("The Sopranos") -- The great divide : Norman Lear, Archie Bunker, and the rise of the bad fan -- Difficult women ("Sex and the city") -- Cool story, bro ("True detective," "Top of the lake" and "The fall") -- Last girl in Larchmont : the legacy of Joan Rivers -- Girls girls girls : "Girls," "Vanderpump rules," "House of cards and Scandal," "The Amy Schumer show," "Transparent" -- Confessions of the human shield -- How jokes won the election -- In praise of sex and violence : "Hannibal," "Law et order : SVU," "Jessica Jones," -- "The jinx," "The Americans" -- The price is right : what advertising does to TV -- In living color : Kenya Barris' -- Breaking the box : "Jane the virgin," "The comeback," "The good wife," "The newsroom," "Adventure time," "The leftovers," "High maintenance." -- Riot girl : Jenji Kohan's hot provocations -- A disappointed fan is still a fan ("Lost") -- Mr. big : how Ryan Murphy became the most powerful man in television.

The B2B Social Media Book

Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216

Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.