Author: Wendy Piersall Publisher: John Wiley & Sons ISBN: 1118128265 Category : Computers Languages : en Pages : 433
Book Description
Ready to start your Mom blog or enhance your existing one? This book is for you! The population of mom bloggers is growing at a stunning pace and they boast an audience of more than 23 million women reading, posting, or commenting on blogs every week. This fun and friendly guide targets moms who are looking to become a savvier blogger, build a personal brand, earn free products to review or give away, or make some extra cash through ad revenue. Named by Nielsen as one of the most influential moms online, author Wendy Piersall helps you determine the right business model for your blog and then create a professional, in-demand personal brand. Serves as a road map for the growing population of moms who are interested in creating a blog or enhancing an existing blog Explains how to define a business model, understand your reader demographics, and choose the right look and feel for your blog Addresses delicate issues such as dealing with privacy and family members who don't want to be featured on your blog Walks you through using social media to extend your personal brand, building traffic with SEO and blog networks, and having a plan and policies in place when big brands and media come calling Offers a very unintimidating format as well as the usual fun and friendly For Dummies approach This beginner guide presents baby steps for breaking into the often-daunting mom blogging community, with practical advice on how to join and become an accepted member of this exciting world.
Author: Wendy Allen Publisher: W. W. Norton & Company ISBN: 0393709833 Category : Business & Economics Languages : en Pages : 311
Book Description
Building a thriving coaching business is a challenge. An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. To survive today, coaches must match their enthusiasm with strong business and marketing expertise. Lynn Grodzki and Wendy Allen are veteran business coaches who understand how to strategically approach the business and the practice of coaching as well as how to mentor new coaches entering the profession. The Business and Practice of Coaching is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give new and experienced coaches exactly what they need to prosper in the competitive business of coaching. Grodzki and Allen help coaches succeed by giving them the right information, showing them how to develop an entrepreneurial mind-set, and demonstrating how to customize a business plan that can spell the difference between accomplishment and collapse. Grodzki and Allen gives each reader the ability to: * Build a coaching business that has relevance to the larger community around it and be aligned with the new realities of the coaching profession. * Refine your coaching skill set to incorporate the five coaching competencies that signal to the public that you are a masterful coach. * Define your innate coaching specialty and target a profitable niche market so you can make a bigger impact as a coach. * Implement the eight best marketing strategies to attract coaching clients (and know the marketing ideas that coaches do best to avoid). * Set and raise your fees the right way, develop multiple streams of coaching income, and build a six-figure business that you can own and sell. * Institute risk management policies that ensure your practice is legally safe, ethically sound, and trouble free. Covering all of the territory from positioning your coaching business, differentiating it from the competition, acquiring basic entrepreneurial skills, and learning from profiles of master coaches The Business and Practice of Coaching offers a wealth of information and accessible, yet expert guidance. Readers will discover how to take advantage of current trends and avoid distracting hype within the quickly changing coaching profession so that the coaching business they build today will be viable tomorrow.
Author: Khosrow-Pour, D.B.A., Mehdi Publisher: IGI Global ISBN: 1522550151 Category : Business & Economics Languages : en Pages : 383
Book Description
As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era provides emerging research on business practices and business advancement in the current technological environment. While highlighting topics such as enterprise social systems, idea generation, and online recruitment, this publication reveals the various techniques and methods to modernize and revolutionize business organizations. This book is an important resource for business leaders, economists, entrepreneurs, practitioners, researchers, and students seeking current research on the research and discoveries in the field of business expansion.
Author: Janet Driscoll Miller Publisher: John Wiley & Sons ISBN: 1119701244 Category : Business & Economics Languages : en Pages : 256
Book Description
Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
Author: Larry Bailin Publisher: Larry Bailin ISBN: 0978918231 Category : Business & Economics Languages : en Pages : 164
Book Description
Today’s connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on Larry Bailin’s popular seminar of the same title, Mommy, Where Do Customers Come From? details the changes in approach necessary to successfully market and sell products and services to your connected customers. Bailin first profiles the new customers, explaining what they want, how they differ from consumers of the past, and how to communicate presence and value to them. Written in a witty, shoot-from-the-hip style, and featuring chapters like "Mommy, Someone’s at the Door” and "Mommy, I Think They’re Talking About Me,” the book describes how to best utilize today’s marketing vehicles from email and websites to more current tools such as blogs and Podcasts.
Author: Larry Balin Publisher: Morgan James Publishing ISBN: 161448211X Category : Business & Economics Languages : en Pages : 175
Book Description
Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers have become less loyal, more demanding and have more choices. With the proliferation of vehicles such as the Internet, Email, BLOGs, Podcasts and others, reaching the right customer with the right message is harder than ever before. Mommy, Where Do Customers Come From? deals with these issues and breaks down barriers like no other marketing book. Helping businesses decipher and deal with this changing online landscape and its effects on the ever changing customer is the purpose of this book. Allowing a business of any size, location or type to not only understand when something needs to be done, but what that something is and what the outcome should be. Mommy, Where Do Customers Come From? puts the business back in control of the message that is in front of its customers. Empowering readers to take action by taking an active role in the understanding and execution of their visible details. In this book, we strip away the nonsense from the common sense to uncover connective marketing messages that allow businesses to create what they really need the most sales.
Author: Seth Godin
Author: 
Author: Wendy Piersall
Author: Wendy Allen
Author: Khosrow-Pour, D.B.A., Mehdi
Author: Janet Driscoll Miller
Author: Larry Bailin
Author: Larry Balin
Author: Jay Conrad Levinson
Author: Dr. Seuss