It's Not How Good You Are, It's How Good You Want to Be

Author: Paul Arden
Publisher: Phaidon Press
ISBN: 9780714843377
Category : Self-Help
Languages : en
Pages : 128

Book Description
" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Whatever You Think Think the Opposite

Author: Paul Arden
Publisher: Penguin UK
ISBN: 9780141025711
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.

It's Not Him, It's You

Author: Christie Hartman
Publisher: Simon and Schuster
ISBN: 1440507007
Category : Self-Help
Languages : en
Pages : 169

Book Description
From the Introduction: This book is research-based—and what the research shows is this: The real problem isn't dating, or men. The problem is that during the early stages of dating, women unknowingly make one or more fundamental mistakes that hinder their ability to date successfully and find the man of their dreams. This book will identify each of these Top 10 mistakes, and show you how to fix them. With Dr. Christie Hartman as your guide, you'll learn how to put this groundbreaking research to work for you. You'll learn that you, as a woman: Have the advantage over men in the dating world Should make the first move with men—not wait for them to act Can detect if a guy is truly interested in you, even before you go out with him Anyone can tell you to avoid sex on the first date, or to wear a skirt, or to flirt a lot. This book gives you what you really need: the research-based strategies you need to make dating work for you—and find the happiness you deserve!

I Don't Know What I Want, But I Know It's Not This

Author: Julie Jansen
Publisher: Penguin
ISBN: 0698409019
Category : Business & Economics
Languages : en
Pages : 320

Book Description
The quintessential guide to kick-starting your career, fully revised and updated for the ever-changing modern job market Despite a recovering economy, many Americans are still losing their jobs, while many who do have jobs are overworked, maxed out, and miserable. In this fully revised and updated edition of I Don’t Know What I Want, But I Know It’s Not This, career coach Julie Jansen shows how anyone—whether you’re unhappy with your job, or without one—can implement a real and satisfying transformation. Changing careers, conducting a job search, or starting a business is more complicated than ever before. Jansen has updated her classic guide to address the unique challenges of today’s job market, from the ever-more important world of social media to new ways of funding your own endeavors online. Filled with quizzes, personality assessments, and real-life examples, this guide helps you identify the type of work you’re best suited for and provides the know-how—and the inspiration—for transforming an uncertain time into an opportunity for meaningful change.

Damn Good Advice (For People with Talent!)

Author: George Lois
Publisher: Phaidon Press
ISBN: 9780714863481
Category : Business & Economics
Languages : en
Pages : 176

Book Description
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

Popular Lies about Graphic Design

Author: Craig Ward
Publisher: ACTAR Publishers
ISBN: 8415391358
Category : Design
Languages : en
Pages : 162

Book Description
Ward pulls from his ten years' experience as a designer and art director to tackle subjects such as design fetishists, Helvetica's neutrality, urgent briefs, as well as topics such as the validity of design education, the supposed death of print, client relationships and pitch planning. In addition, the book features contributions and insights from more than a dozen other established practitioners such as Milton Glaser, Stefan Sagmeister, Christoph Niemann and David Carson--Provided by publisher.

A Technique for Producing Ideas

Author: James Webb Young
Publisher:
ISBN: 9781794156494
Category :
Languages : en
Pages : 31

Book Description
A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.

101 Things to Definitely Not Do if You Want to Get a Chick

Author: Will Forte
Publisher: Hachette Books
ISBN: 0316464201
Category : Humor
Languages : en
Pages : 119

Book Description
From the creator and star of Fox's hit comedy The Last Man on Earth, star of the cult film Macgruber, and beloved Saturday Night Live alum, a hilariously absurd cartoon gift book offering a wry commentary on modern relationships. In this outrageously funny and oddly wise guide to relationships, forty-five-year-old bachelor Will Forte shares his bulletproof advice for attracting-and retaining-a romantic partner of the fairer sex. Told in the form of 101 hand-drawn rules of thumb, the book takes on all the questions men are dying to know the answers to but are too afraid to ask: What activities are acceptable and not acceptable to do with a romantic interest's father? What animals, if any, should never be incorporated into foreplay? Should I claim to have collaborated with a famous poet? Combining wisdom, both practical and not, with idiosyncratic drawings so simple that even a romantically frustrated man-child could understand them, 101 Things to Definitely Not Do If You Want to Get a Chick gracefully answers these questions and ninety-eight others.

Be You. Do Good.

Author: Jonathan David Golden
Publisher: Baker Books
ISBN: 1493401440
Category : Religion
Languages : en
Pages : 199

Book Description
Almost anyone you ask would say that they want to do work that matters. Yet many people do not feel like they are actively making a difference in the world. Others may feel a sense of calling but lack either the courage or the supportive community to carry it out. But if God created each of us on purpose, for a purpose, we should be ordering our lives around that purpose. Jonathan D. Golden, founder of Land of a Thousand Hills coffee company, has discovered and is living out his unique calling to promote social, spiritual, and economic justice while providing a living wage to 2,500 farmers in Rwanda. Now he reveals to readers how to identify their calling, dispels the myths and misunderstandings we often have about what constitutes a calling, and challenges them to pursue that calling with a courage that can surmount the many obstacles that may lie in their path. He also shows readers how to cultivate a community of support that will help them fulfill their calling. For anyone who is dissatisfied with the work they are doing, just entering the workforce, or wondering what more is out there, this book reveals how to embrace the meaningful life they were meant to live.

It's Not what Happens to You

Author: W. Mitchell
Publisher: W Mitchell
ISBN: 9780963790101
Category : Change
Languages : en
Pages : 109

Book Description
Shows how to cope with, and also how to prosper with change. This book teaches how to: prosper with change; take responsibility for your future; discover your strengths and abilities; know your own inner beauty; empower yourself to take charge; break out of your mental prisons; and find the opportunity in adversity.