Author: Ian Daniel Publisher: NeuroDigital ISBN: 0956526225 Category : Business & Economics Languages : en Pages : 230
Book Description
E-commerce Get It Right! is a Step-by-Step E-commerce guide, that will show you everything you need to know about selling and marketing physcial products online. Whether you¿re an e-commerce Start-Up or have an existing e-commerce website that is struggling to make a profit, this book is for you.
Author: Ian Daniel Publisher: Neurodigital ISBN: 9780956526205 Category : Business & Economics Languages : en Pages : 228
Book Description
What Is E-commerce?The Dictionary says: e-commerce: Commerce transacted electronically, as over the Internet.Synonyms include: e-commerce, electronic Commerce, E-commerce, ecommerce, online retail, online trading, and selling online. Selling and transacting like this can be done thanks to the World Wide Web, which is the global combination of links, information, web pages and e-commerce websites. All of this is delivered to us via the Internet, an infrastructure of computers all linked together.E-commerce embodies anything from selling a domain name to selling music downloads, or from information products like this eBook to physical products such as a DVD or clothing. Once ordered these products are shipped direct to your customers¿ door.The term e-commerce is also commonly used for selling physical products to retail customers (Business to Consumer, B2C) and business customers (Business-to-Business, B2B). Therefore, we will focus on these in this book.
Author: Janice Reynolds Publisher: CRC Press ISBN: 1482295660 Category : Computers Languages : en Pages : 374
Book Description
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Author: Alexander Graf Publisher: ISBN: 9781536937800 Category : Languages : en Pages : 460
Book Description
This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!
Author: David R. Kosiur Publisher: ISBN: Category : Business & Economics Languages : en Pages : 308
Book Description
In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.
Author: Dan Croxen-John Publisher: Kogan Page Publishers ISBN: 1789664438 Category : Business & Economics Languages : en Pages : 273
Book Description
Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Author: Rodolfo Melogli Publisher: CreateSpace ISBN: 9781494964283 Category : Business & Economics Languages : en Pages : 214
Book Description
Ecommerce and Beyond is a simple, non-technical book for bricks-and-mortar shop owners, entrepreneurs and store sales managers who are ready to succeed online, or can't figure out why their ecommerce website is not selling as much as it should. In this book, Rodolfo Melogli explains his very basic yet effective ecommerce strategy. This practical 9-step, bullet-proof system has helped countless small and medium business owners across Ireland, the UK, the USA and Italy build and maintain profitable websites. The author shares all the up-to-date, expert knowledge and insights that ecommerce managers need to take charge of their online success . Ecommerce and Beyond combines the basics of internet marketing together with practical expert tips, so that online retailers can: Attract the right website traffic Engage and turn browsers into buyers Leverage referrals and product reviews Skyrocket online sales This book is not about web design. Plenty of shiny designer websites out there simply do not convert sales. Ecommerce and Beyond is about turning visitors into leads and browsers into buyers . That is the essence of good ecommerce marketing – having your website sell globally, 24/7, 365 days per year and automatically, even while you sleep, and without a degree in rocket science.
Author: Tanner Larsson Publisher: Createspace Independent Publishing Platform ISBN: 9781534619340 Category : Electronic commerce Languages : en Pages : 0
Book Description
Introduction -- The 12 core principles of ecommerce -- pt. I: Evolved strategy : Funnel-based ecommerce ; Recurring income core -- Think before you sell ; Conversion tricks, sales boosts, and profit maximizers -- pt. II: Evolved intelligence : Your target market ; Your competition ; Exploit your data -- pt. III: Evolved marketing : Advertising channels ; Front-end marketing ; Back-end marketing-- Final thoughts.
Author: Steffano Korper Publisher: Elsevier ISBN: 008051880X Category : Computers Languages : en Pages : 263
Book Description
New in the Second EditionContains over 60% new materialComplete and extensive glossary will be addedComplete revision and update of the security chapter (reflecting the recent Yahoo experience)Strengthened coverage of E-Business to BusinessIncreased and redesigned case studiesIncreased European and international coverageRevised, expanded, and enhanced illustrationsNew, attractive text design with features such as margin notesIncreased size of tables containing website contactsRedesigned cover * Contains over 60% new material* Complete and extensive glossary will be added* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)* Strengthened coverage of E-Business to Business* Increased and redesigned case studies* Increased European and international coverage* Revised, expanded, and enhanced illustrations* New, attractive text design with features such as margin notes* Increased size of tables containing website contacts* Redesigned cover
Author: Don Jones Publisher: For Dummies ISBN: 9780764508479 Category : Computers Languages : en Pages : 0
Book Description
E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business. E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other’s side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with: Explanations of both business strategy and technology A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C). Case studies that show real-world examples of what strategies are succeeding and what strategies are failing The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on: Marketing and competing in Cyberspace Planning your storefront Processing and fulfilling online transactions Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems With online sales increasing at a phenomenal rate, established “brick and mortar” firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. E-Commerce For Dummies helps businesses seize that opportunity and get down to business—online business—fast.
Proudly powered by WordPress |
Theme: Rits Blog by Crimson Themes.
Author: Ian Daniel
Author: Ian Daniel
Author: Janice Reynolds
Author: Alexander Graf
Author: David R. Kosiur
Author: Dan Croxen-John
Author: Rodolfo Melogli
Author: Tanner Larsson
Author: Steffano Korper
Author: Don Jones