The Craft of Creativity

Author: Matthew A. Cronin
Publisher: Stanford University Press
ISBN: 1503605515
Category : Business & Economics
Languages : en
Pages : 370

Book Description
Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.

Craft, Inc.

Author: Meg Ilasco
Publisher: Chronicle Books
ISBN: 0811871657
Category : Business & Economics
Languages : en
Pages : 161

Book Description
Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.

Craft a Life You Love

Author: Amy Tangerine
Publisher: Abrams
ISBN: 1683352971
Category : Self-Help
Languages : en
Pages : 192

Book Description
Learn how to focus your creative energy to make things—and make things happen. In this blend of memoir and hardworking handbook, creativity and craft maven Amy Tangerine shows how to find your flow, maintain a positive mindset, and cultivate a rich and fulfilling life by focusing on what truly matters and implementing small yet powerful changes. Chapters explore how to craft the soul, craft the right mindset, craft the right environment, craft good habits, rediscover your creative mojo, and maintain momentum, with each section offering exercises for taking your creative practice to the next level. For anyone who has felt disconnected from their creativity or has had trouble saving a space for their passions, Craft a Life You Love will teach you how to make time for creativity each and every day.

The Professional Crafter's Business Management and Marketing Guide

Author: Barbara Brabec
Publisher:
ISBN: 9780871319036
Category : Business & Economics
Languages : en
Pages : 338

Book Description
Here is an intimate and revealing look at how men and women in a wide variety of creative endeavours live their lives and manage their businesses. Join them and Barbara in this book's unique 'networking sessions' -- you will feel like you are right in the room with them. You will benefit greatly from their experience in how to find enough space at home for business, make changes forced by new technology, market with greater success, and manage stress. You will also learn how to use computer technology and specific software programs to more effectively manage your business, design and market products, create professional printed materials and much more.

How to Start a Creative Business

Author: Doug Richard
Publisher: David and Charles
ISBN: 1446360741
Category : Business & Economics
Languages : en
Pages : 436

Book Description
A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond. Many “creative types” don’t think they’re cut out for business—but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and passions into sustainable lifestyle businesses. Based on a unique ten-question formula, the book provides comprehensive start-up business advice in jargon-free style, brought to life with real-life case studies from a range of creative start-ups—and online resources that help you to develop your own business goals and plans. “This book helps debunk the myth that creative people and business don’t mix.” —James Boardwell, cofounder, Folksy

Your Creative Business

Author: Angie Scarr
Publisher:
ISBN: 9788412202977
Category : Crafts & Hobbies
Languages : en
Pages : 0

Book Description
Turn your hobbies and talents into profit with this step-by-step guide for home-working creatives. Starting your own craft business isn't easy and it can be overwhelming knowing where to start. Even if you've already started a business, sometimes you might need a little help taking it to the next level. Concepts like pricing your work and online selling are new skills to many of us. If you relate to any of this, then this book was written for you. We tell you how to value your time or price your work correctly. We help you with your artist impostor syndrome. We show you how to deal with difficult customers. We encourage you to get your strategy together when you feel overwhelmed. From deciding what you want to make and developing your ideas, to branding and marketing your own small business, this book guides you through the entire process. It even shows you how to develop multiple income streams in order to future-proof yourself against unexpected global or personal events. Your Creative Business is written by Angie Scarr and Kira Swales, a mother-daughter creative duo, who combine their extensive experience in both the craft and marketing worlds to bring you the inspiration and information you need to start your own creative home-working business. They give you the nuts and bolts in a relaxed and humorous manner, breaking up the technical bits with anecdotes and fun exercises in order to help you turn your creative ideas into a real, profitable, craft business. Colour 6x9 Edition.

Craft Business Ideas For Creative People

Author: Lincoln Brandeland
Publisher:
ISBN:
Category :
Languages : en
Pages : 176

Book Description
If you enjoy crafting and making fancy stuff you can most probably turn your hobby into a business. Crafts and DIY can be a great way to make a side income, and some people have translated their crafting skills into full-time businesses. The secret to making money is selling crafts with the highest profit margin. In this book, the founders of Liberty Jane Clothing share their journey to build a profitable online craft business. They've sold over a million dollars of products online and they outline a 15-day plan for launching a profitable craft business that is easy to follow, filled with practical advice, and proven to work.

Your Creative Business WORKBOOK

Author: Angie Scarr
Publisher: Your Creative Business
ISBN: 9788412202984
Category :
Languages : en
Pages : 0

Book Description
Starting or developing your creative business? This practical and comprehensive craft business workbook is a complement to the book Your Creative Business and can also be used independently of it. It is packed with practical exercises, checklists and worksheets which provide a step-by-step method of researching and implementing your business ideas. This book takes you from learner or improver to being confident in the driving seat of your own creative business. From thirty plus years of experience self employed serial creative, miniaturist and craft author Angie Scarr brings you her tips on how to start, grow and enjoy your craft or creative business and tips to beat your competitors by knowing your value, delivering your message through social media, and developing great business habits that will take your bright ideas from hopes and fears to future-proofed success.

Craft, Inc.

Author: Meg Mateo Ilasco
Publisher: Chronicle Books
ISBN: 1452128529
Category : Business & Economics
Languages : en
Pages : 194

Book Description
This revised and expanded edition of the definitive crafter’s business book covers everything from product development to social media marketing. Crafters looking to turn their hobby into a profession can rely on the tried and true advice in Craft, Inc. An author, entrepreneur, and multidisciplinary creative, Meg Mateo Ilasco offers guidance on everything from developing products and sourcing materials to writing a business plan and paying taxes. With all-new sections on opening an online shop, using social media strategically, and more—along with updated interviews from such craft luminaries as Jonathan Adler and Jill Bliss—this comprehensive primer features the most current information on starting and running a successful creative business.

Grow Your Handmade Business

Author: Kari Chapin
Publisher: Storey Publishing
ISBN: 1603429891
Category : Business & Economics
Languages : en
Pages : 273

Book Description
Addresses all aspects of turning a creative interest into a profitable business, covering business planning, licensing, budgeting, time management, and legal issues.