Author: James Felici Publisher: Adobe Press ISBN: Category : Computers Languages : en Pages : 390
Book Description
This title presents the history, concepts and how-tos of type-setting, presented in easily digestible chunks indexed for quick reference. Step-by-step instructions explain the mechanical processes behind aesthetically pleasing pages.
Author: Michael Mitchell Publisher: ISBN: Category : Book design Languages : en Pages : 452
Book Description
Books depend on good design to communicate. This practical guide to typography explains the principles of good design, why they exist and when and how to put them into practice.
Author: Giambattista Bodoni Publisher: ISBN: 9783836505536 Category : Editing Languages : en Pages : 0
Book Description
The origin of the ubiquitous typeface Celebrated printer and type designer Giambattista Bodoni set the standard for printing the alphabet with his Manuale Tipografico (1818). The two-volume set--published posthumously in a limited edition of 250--features 142 sets of roman and italic typefaces, a wide selection of borders, ornaments, symbols, and flowers, as well as Greek, Hebrew, Russian, Arabic, Phoenician, Armenian, Coptic, and Tibetan alphabets. Official printer for the Duke of Parma, Bodoni (1740-1813) declared that well-designed type derived its beauty from four principles: uniformity of design, sharpness and neatness, good taste, and charm. His typefaces display an unprecedented degree of technical refinement, and epitomize purity and grace. The culmination of more than four decades of work, the Manuale Tipografico represents one of history's greatest typographical achievements. The Bodoni typeface is still widely used even today, both in digital media and in print, and TASCHEN's meticulous reprint of Bodoni's masterwork gives readers a rare opportunity to explore the origins of the Bodoni typeface and learn about its creator.
Author: Kristin Cullen Publisher: ISBN: 1592537677 Category : Art Languages : en Pages : 162
Book Description
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Author: Robert Bringhurst Publisher: ISBN: Category : Book design Languages : en Pages : 0
Book Description
The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.
Author: James Craig Publisher: ISBN: 9780823004515 Category : Art Languages : en Pages : 188
Book Description
For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers. Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.
Author: Tom Fraser Publisher: Chronicle Books ISBN: 9780811842105 Category : Design Languages : en Pages : 232
Book Description
The eye, the camera's lens, and the computer screen all treat color differently. This important addition to the designer's reference library helps resolve the differences among the numerous media that contemporary designers work with every day. Comprehensive in scope, it brings together key elements of color theory, practice, and application, addressing a wide range of issues specific to graphic design in both print and digital media. Beyond step-by-step techniques for managing color in modern graphic design practice, Designer's Color Manual also addresses topics which help designers understand color in a variety of disciplines, looking at historical color systems, color in art, and the psychology of color, among dozens of other topics. Author and designer Tom Fraser also takes other graphics-related practices into account -- interior design, digital rendering, packaging and merchandise design -- aiding the designer in mastering the far-reaching effects of color in almost any project. Heavily illustrated with over 1,000 color images, Designer's Color Manual addresses an area that's been gray for too long in the full-color world of contemporary design.
Author: Timothy Samara Publisher: Rockport Publishers ISBN: 1616736364 Category : Design Languages : en Pages : 273
Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
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Author: James Felici
Author: Michael Mitchell
Author: Emil Ruder
Author: Giambattista Bodoni
Author: Ruari McLean
Author: Kristin Cullen
Author: Robert Bringhurst
Author: James Craig
Author: Tom Fraser
Author: Timothy Samara