Step into the Metaverse

Step into the Metaverse PDF Author: Mark van Rijmenam
Publisher: John Wiley & Sons
ISBN: 1119887593
Category : Business & Economics
Languages : en
Pages : 187

Book Description
An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World PDF Author: Keikhosrokiani, Pantea
Publisher: IGI Global
ISBN: 1668470314
Category : Computers
Languages : en
Pages : 428

Book Description
Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Regulating the Metaverse Economy

Regulating the Metaverse Economy PDF Author: Annelieke Mooij
Publisher: Springer Nature
ISBN: 3031464176
Category : Law
Languages : en
Pages : 117

Book Description
This open access book examines regulating an environment that has no jurisdiction, is fully anonymous and infinitely vast? Welcome to the Metaverse, an online virtual reality that is expected to add billions to the global economy. The Metaverse offers a new type of virtual economy with practically endless business opportunities. The question is how to prevent these opportunities from being abused to commit money laundering and finance terrorism (MLFT). This book explores the current European Union legislation designed to prevent MLFT in connection with the Metaverse. It analyses the legislation in relation to the three traditional stages of MLFT: placement, layering and integration. Furthermore, some additional risks specific to the Metaverse are discussed, such as Non-Fungible Tokens (NFTs) and the high level of anonymity. The book concludes that the current legislation is not suitable for facing the new challenges of the Metaverse. In turn, the book puts forward a novel approach to regulating and enforcing MLFT legislation: using a system of smart assets equipped with AI to prevent and detect MLFT. In addition, it makes recommendations on how to improve the legal framework with regard to the new challenges arising from the Metaverse. Particular attention is given to creating a legal framework that incorporates the use of smart assets and the Internet of Things, in order to provide a safe environment for potential users and society. With a solid background in financial law and technology, the author successfully creates a novel system of regulation and enforcement that is based on the use of automatic enforcement, whilst keeping sufficient legal safeguards in place for potential Metaverse users. This book will be of interest to anyone interested in the Metaverse. Whether you want to regulate it or open your own virtual business, it’s a must-read!

Shaping the Future of Online Learning: Education in the Metaverse

Shaping the Future of Online Learning: Education in the Metaverse PDF Author: Durak, Gürhan
Publisher: IGI Global
ISBN: 1668465140
Category : Education
Languages : en
Pages : 368

Book Description
Each new technological innovation creates new opportunities in the field of education and affects the learning preferences of individuals. In this respect, it is important to investigate the ways to use these technologies in education to ensure learners receive the best possible education. Shaping the Future of Online Learning: Education in the Metaverse discusses up-to-date knowledge and experience regarding emerging technologies, processes, and applications for online learning. The book also provides a guide for technology enthusiasts, online course designers, and institutions that facilitate the innovative technologies in online learning. Covering critical topics such as augmented reality, virtual reality, immersive learning, and gamification, this reference work is ideal for instructional designers, educational software developers, programmers, teachers, policymakers, administrators, principals, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Metaversed

Metaversed PDF Author: Luis Bravo Martins
Publisher: John Wiley & Sons
ISBN: 1119888603
Category : Business & Economics
Languages : en
Pages : 196

Book Description
Understand the coming metaverse—and discover how to look past the hype and harness the future of technology. Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres. In the book, you'll understand: How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape; Legal and policy considerations necessary to build and maintain safe, shared digital spaces The economic and social impacts, including the potential for our digital lives to outlive our physical selves Actionable insights, so you can make the most out of the next digital revolution Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.

New Trends in Marketing and Consumer Science

New Trends in Marketing and Consumer Science PDF Author: Tarnanidis, Theodore K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 535

Book Description
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Algorithmic Democracy

Algorithmic Democracy PDF Author: Domingo García-Marzá
Publisher: Springer Nature
ISBN: 3031530152
Category :
Languages : en
Pages : 259

Book Description

Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms

Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms PDF Author: Singla, Babita
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 239

Book Description
Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them. At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.
Proudly powered by WordPress | Theme: Rits Blog by Crimson Themes.