Going Big by Getting Small

Author: Brian S. Petit
Publisher: Outskirts Press
ISBN: 9781478703853
Category : History
Languages : en
Pages : 220

Book Description
Going Big by Getting Small examines how the United States Special Operations Forces apply operational art, the link between tactics and strategy, in the non-wartime, steady-state environments called Phase Zero. With revised and innovative operational art constructs, US Special Operations offer scalable and differentiated strategic options for US foreign policy goals. This book analyzes light footprint special operations approaches in Yemen, Indonesia, Thailand, and Colombia. When a large military presence may be inappropriate or counterproductive, Colonel Brian Petit makes the case for fresh thinking on Phase Zero operational art as applied by small, highly skilled, joint-force teams coupled with interagency partners. The past decade (2002-2012) of operations focused on large-scale, post-conflict counterinsurgency. Less publicized, but no less important in this same decade, was the emerging application of nuanced campaigns, actions, and activities in Phase Zero. These efforts were led or supported by special operations in countries and regions contested, but not at war. This book fills a gap in the literature of how to adapt the means, method, and logic of US military foreign engagements in a diplomacy-centric world with rapidly shifting power paradigms. Going Big by Getting Small is not a yarn on daring special operations raids nor a call for perpetual war. It is the polar opposite: this book contemplates the use of discreet engagements to sustain an advantageous peace, mitigate conflict, and prevent crises.

Get Scrappy

Author: Nick Westergaard
Publisher: AMACOM
ISBN: 081443732X
Category : Business & Economics
Languages : en
Pages : 247

Book Description
Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

Tiny House

Author: Brent Heavener
Publisher: Clarkson Potter
ISBN: 0525576622
Category : House & Home
Languages : en
Pages : 258

Book Description
From the founder of the Instagram feed @TinyHouse, comes a small, chunky inspiration book filled with photographs of the smallest abodes—from vans and boats to tree houses and cabins. A die-cut cover acts as a window onto a simpler world of lighter living and sustainability that never sacrifices function or design. Imagine living debt-free in an environmentally-friendly home. No mortgage, no clutter, and boundless freedom. This is the reality and dream of people all over the world thanks to the widespread momentum of the tiny house movement in recent years. Designed to fit on the tiniest of coffee tables, this book features 250 full-color photographs of the smallest, most efficient homes around the world, with interviews, features, and smart tips straight from the homeowners. From tiny mobile homes in California, Nashville, and Minnesota to a surfer-built tree house in Washington to a school bus that has been converted to a camper in Oregon, this lookbook is packed with big inspiration.

Apartment Therapy's Big Book of Small, Cool Spaces

Author: Maxwell Ryan
Publisher: Potter Style
ISBN: 0307985067
Category : House & Home
Languages : en
Pages : 888

Book Description
Whether you inhabit a studio or a sprawling house with one challenging space, Maxwell Gillingham-Ryan, co-founder of the most popular interior design website, Apartment Therapy, will help you transform tiny into totally fabulous. According to Maxwell, size constraints can actually unlock your design creativity and allow you to focus on what’s essential. In this vibrant book, he shares forty small, cool spaces that will change your thinking forever. These apartments and houses demonstrate hundreds of inventive solutions for creating more space in your home, and for making it more comfortable. Leading us through entrances, living rooms, kitchens and dining rooms, bedrooms, home offices, and kids’ rooms, Apartment Therapy’s Big Book of Small, Cool Spaces is brimming with ingenious tips and ideas, such as: • Shifting the sense of scale through contrasting colors • Adding airiness by using transparent collections • Utilizing the area under a loft bed for a kitchen and mini-bar • Tucking an office with chic vintage doors into an unused bedroom corner In each dwelling Maxwell points out what makes the layout work and what adds style. Most of the “therapy” involves minor tweaks that can be accomplished on a limited budget, such as dividing a room with sheer curtains, turning a door into a desk, or disguising electrical boxes with art displays. An extensive resource guide, including Maxwell’s favorite websites for buying desks, open storage solutions, and much more, will help you turn even the tiniest residence into a place you are always happy to come home to.

The small BIG

Author: Steve J. Martin
Publisher: Hachette+ORM
ISBN: 1455584231
Category : Self-Help
Languages : en
Pages : 281

Book Description
At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.

Make No Small Plans

Author: Elliott Bisnow
Publisher: Crown Currency
ISBN: 1984822640
Category : Business & Economics
Languages : en
Pages : 289

Book Description
From the founders of the acclaimed Summit event series and community comes the story of their unconventional journey to business success and the hard lessons they learned along the way. “[Make No Small Plans] neatly crystallizes the teachings and takeaways—basic truths—from the past fifteen years of Summiteering.”—Forbes In 2008, with no event production experience and two college degrees between the four of them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz became business partners and set out to build a global events company. With passion and tenacity, they began cold calling as many inspiring company founders as they could and tried to convince them to attend their first event. In the beginning, only nineteen people said yes. Since then, they have grown Summit into a global community with events all over the world, hosting luminaries including Jeff Bezos, Richard Branson, Shonda Rhimes, Brené Brown, Kendrick Lamar, and Al Gore. In 2013, the Summit founders—with help from their behind-the-scenes co-founder and partner Ryan Begelman—acquired Powder Mountain, the largest ski resort in the United States, with a dream of building a mountaintop town of the future. In Make No Small Plans, they reveal the triumphs, mistakes, and cornerstone lessons from their journey, which began during the Great Recession and continues today. Alongside teachings from some of the most inspiring entrepreneurs of our time, the authors offer takeaways such as: • No idea should go unspoken. • Reputations are earned by the drop and lost by the bucket. • The road to success is always under construction. • Become a favor economy millionaire. Entertaining and empowering, Make No Small Plans shows that anyone can think big and—with a thirst for knowledge, a talented team, and a little humility—accomplish the impossible.

Starting Small and Making It Big

Author: Bill Cummings
Publisher: Bill Cummings
ISBN: 0999895117
Category : Biography & Autobiography
Languages : en
Pages : 417

Book Description

How to Write a Novel

Author: Nathan Bransford
Publisher: Nathan Bransford
ISBN: 173414940X
Category : Language Arts & Disciplines
Languages : en
Pages : 188

Book Description
Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."

Small Giants

Author: Bo Burlingham
Publisher: Portfolio Trade
ISBN: 9781591841494
Category : Business & Economics
Languages : en
Pages : 232

Book Description
Profiles fourteen companies that have achieved high levels of success by focusing on the quality of their products and services, rather than their bottom-line profits, in a guide for small businesses that reveals how to earn consistent revenues by becoming purpose-driven. Reprint. 50,000 first printing.

Go BIG with Small Groups

Author: Bill Easum
Publisher: Abingdon Press
ISBN: 1426722656
Category : Religion
Languages : en
Pages : 165

Book Description
Most churches that begin small groups find that within a couple of years two things happen - the number of small groups has dwindled in size and few if any of them have birthed other small groups. So, the only way most churches keep small groups going is by reinventing them over and over, usually with the same people. The authors of this book know God has much more in store for these churches. Bill Easum and John Atkinson have both led congregations in which small group ministry proved crucial to the church’s growth. Both know the pitfalls that endanger all attempts to center a congregation’s life around small groups. More importantly, they understand how to make small groups growing, self-reproducing centers of Christian discipleship.