Author: Richard H. Elliott Publisher: Oxford University Press, USA ISBN: 019956521X Category : Business & Economics Languages : en Pages : 321
Book Description
Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.
Author: Angela O'Mara Publisher: AuthorHouse ISBN: 1452011559 Category : Business & Economics Languages : en Pages : 123
Book Description
If you are a plastic or cosmetic surgeon and are tired of seeing doctors less qualified than you in the media, or are looking to expand your business, then this book is for you! It will guide you through the media maze and teach you how to position your practice and prepare yourself for media attention. Since the recent economic downfall, PR is the most sought after and cost effective way to promote a medical practice. This book will teach you how you can use this elusive and powerful marketing tool, giving you an added advantage over the competition. In this book Angela O'Mara shares her best advice from 22+ years of experience in the world of cosmetic surgery PR.
Author: Paul Rawlings Publisher: Xlibris Corporation ISBN: 1450075851 Category : Fiction Languages : en Pages : 309
Book Description
"So many people are so furious about so many things -" cried Margie Bonner. "-- lobbyists giving bribes, Congress taking bribes - special interests running everything - Wall Street, the banks, U. S. jobs staying overseas, unemployment & wars & dope peddling going on and on - decaying schools; overstuffed slums & prisons - illegal immigration - idiots writing the textbooks -- and they all expect my husband to help! From one small incident they make him a national hero. From one casual remark: 'The lobbyists and Congress crooks should all be dragged out and shot, ' people think he plans it and will form a new party TO MAKE IT HAPPEN - AND THEY ALL WANT TO JOIN! He can't deny he'd like to see it happen. The notion gives so many people comfort. We truly need a new party. So he can't back down. We want to do good but it is all so complicated - Whom can you trust, for instance, Of those rushing in to be your allies? Where will it end?" wonders Margie. "Where will it end?"
Author: Library of Congress. Copyright Office
Author: Richard H. Elliott
Author: Walker Art Galleries (Minneapolis, Minn.)
Author: Angela O'Mara
Author: James Augustus Henry Murray
Author: American Poland-China Record Association
Author: Paul Rawlings
Author: Harry Stephen Keeler
Author: The Times, London. Book club
Author: 