Author: Cresta Norris
Publisher: Kogan Page Publishers
ISBN: 0749461608
Category : Business & Economics
Languages : en
Pages : 136
Book Description
Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling has all the secrets of success. It explains what the best selling things online are, how to find your niche and how to get going. This easy to follow guide also teaches you the practical aspects, such as, how to set up an online shop, how to organize PayPal, search engine optimization, pay-per-click advertising, distance selling and online trading, fulfilling customer orders and planning for e-commerce. Also with essential legal requirements and case studies including how to sell on i-tunes and Amazon, as well as pitfalls to avoid, this Quick Start Guide is ideal for anyone who wants to make money online. From people with something to sell to entrepreneurs and small business, this book provides the vital practical and sales related information you need to succeed.
Quick Start Guide To Easy Online Profits
Author: Calvin Harrington
Publisher: Editora Bibliomundi
ISBN: 1526038439
Category : Business & Economics
Languages : en
Pages : 30
Book Description
It's hard isn't it? Knowing just where to begin when you're new to the whole online selling game. With so many others already earning money and touting the praises of their methods, where exactly do you begin? Many 'newbies' give up before they've really begun. That's due in part to the unrelenting maze of courses, ebooks, and other assorted sources available as soon as you log in! It's confusing. Who's right? Who's wrong? And who's in it just to make a quick buck from the inexperienced? Well, hopefully, this guide will point you in the right direction! After all, that is the purpose of it :-) Let's first discuss why people feel compelled to sell products online. . .
Publisher: Editora Bibliomundi
ISBN: 1526038439
Category : Business & Economics
Languages : en
Pages : 30
Book Description
It's hard isn't it? Knowing just where to begin when you're new to the whole online selling game. With so many others already earning money and touting the praises of their methods, where exactly do you begin? Many 'newbies' give up before they've really begun. That's due in part to the unrelenting maze of courses, ebooks, and other assorted sources available as soon as you log in! It's confusing. Who's right? Who's wrong? And who's in it just to make a quick buck from the inexperienced? Well, hopefully, this guide will point you in the right direction! After all, that is the purpose of it :-) Let's first discuss why people feel compelled to sell products online. . .
Virtual Selling
Author: Jeb Blount
Publisher: John Wiley & Sons
ISBN: 1119742714
Category : Business & Economics
Languages : en
Pages : 407
Book Description
And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling. To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers. Overnight, virtual selling became the new normal. Now, it is here to stay. Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction. Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle. Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles. Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you: How to leverage human psychology to gain more influence on video calls The seven technical elements of impactful video sales calls The five human elements of highly effective video sales calls How to overcome your fear of the camera and always be video ready How to deliver engaging and impactful virtual demos and presentations Powerful video messaging strategies for engaging hard to reach stakeholders The Four-Step Video Prospecting Framework The Five-Step Telephone Prospecting Framework The LDA Method for handling telephone prospecting objections Advanced email prospecting strategies and frameworks How to leverage text messaging for prospecting and down pipeline communication The law of familiarity and how it takes the friction out of virtual selling The 5C's of Social Selling Why it is imperative to become proficient with reactive and proactive chat Strategies for direct messaging – the "Swiss Army Knife" of virtual selling How to leverage a blended virtual/physical selling approach to close deals faster As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar. Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands.
Publisher: John Wiley & Sons
ISBN: 1119742714
Category : Business & Economics
Languages : en
Pages : 407
Book Description
And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling. To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers. Overnight, virtual selling became the new normal. Now, it is here to stay. Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction. Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle. Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles. Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you: How to leverage human psychology to gain more influence on video calls The seven technical elements of impactful video sales calls The five human elements of highly effective video sales calls How to overcome your fear of the camera and always be video ready How to deliver engaging and impactful virtual demos and presentations Powerful video messaging strategies for engaging hard to reach stakeholders The Four-Step Video Prospecting Framework The Five-Step Telephone Prospecting Framework The LDA Method for handling telephone prospecting objections Advanced email prospecting strategies and frameworks How to leverage text messaging for prospecting and down pipeline communication The law of familiarity and how it takes the friction out of virtual selling The 5C's of Social Selling Why it is imperative to become proficient with reactive and proactive chat Strategies for direct messaging – the "Swiss Army Knife" of virtual selling How to leverage a blended virtual/physical selling approach to close deals faster As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar. Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands.
A Quick Start Guide to Google AdWords
Author: Mark Harnett
Publisher: Kogan Page Publishers
ISBN: 0749460040
Category : Business & Economics
Languages : en
Pages : 128
Book Description
Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Quick Start Guide to Google Adwords explains how easy it is to get your advertisement on the first page of the search results. It covers all aspects of advertising on Google, such as how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; and how to track profits. Advertising on the internet is a cheap and effective way of promoting your business. With simple and easy to follow instructions, A Quick Start Guide to Google Adwords is an essential to help you the write the ad that will get and keep customers.
Publisher: Kogan Page Publishers
ISBN: 0749460040
Category : Business & Economics
Languages : en
Pages : 128
Book Description
Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Quick Start Guide to Google Adwords explains how easy it is to get your advertisement on the first page of the search results. It covers all aspects of advertising on Google, such as how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; and how to track profits. Advertising on the internet is a cheap and effective way of promoting your business. With simple and easy to follow instructions, A Quick Start Guide to Google Adwords is an essential to help you the write the ad that will get and keep customers.
A Quick Start Guide to Social Media Marketing
Author: Neil Richardson
Publisher: Kogan Page Publishers
ISBN: 0749461926
Category : Business & Economics
Languages : en
Pages : 160
Book Description
Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.
Publisher: Kogan Page Publishers
ISBN: 0749461926
Category : Business & Economics
Languages : en
Pages : 160
Book Description
Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.
Best Offer, Best Life!
Author: Deb Colameta
Publisher:
ISBN: 9781733771511
Category :
Languages : en
Pages :
Book Description
You've tidied your home, and all this decluttering resulted in a big pile of stuff!Now what?It's payday if you use the power of online yard sales.Filled with stories of selling triumphs (and a few duds), the real-life examples in Best Offer, Best Life! will help motivate you to sell your own household excess through social media and free apps.Expert seller Deb Colameta shares her best tips for navigating the world of online yard sales, which include:¿A checklist for creating an effective ad¿Marketing techniques for how and where to sell¿Pricing strategiesWhether you're new to online yard sales or a seasoned seller looking to improve your rate of success, you can start applying these tips today! Plus, learn about the multiplier effects of the purging and selling process, beyond cash in your hands. This is wealth, redefined.Find out how online yard sales and the positive approaches in this book could hold the key to your Best Offer, Best Life!
Publisher:
ISBN: 9781733771511
Category :
Languages : en
Pages :
Book Description
You've tidied your home, and all this decluttering resulted in a big pile of stuff!Now what?It's payday if you use the power of online yard sales.Filled with stories of selling triumphs (and a few duds), the real-life examples in Best Offer, Best Life! will help motivate you to sell your own household excess through social media and free apps.Expert seller Deb Colameta shares her best tips for navigating the world of online yard sales, which include:¿A checklist for creating an effective ad¿Marketing techniques for how and where to sell¿Pricing strategiesWhether you're new to online yard sales or a seasoned seller looking to improve your rate of success, you can start applying these tips today! Plus, learn about the multiplier effects of the purging and selling process, beyond cash in your hands. This is wealth, redefined.Find out how online yard sales and the positive approaches in this book could hold the key to your Best Offer, Best Life!
Starting a Business QuickStart Guide
Author: Ken Colwell PhD, MBA
Publisher: ClydeBank Media LLC
ISBN: 1945051574
Category : Business & Economics
Languages : en
Pages : 378
Book Description
THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.
Publisher: ClydeBank Media LLC
ISBN: 1945051574
Category : Business & Economics
Languages : en
Pages : 378
Book Description
THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.
Internet of Things (IoT) A Quick Start Guide
Author: Chitra Lele
Publisher: BPB Publications
ISBN: 9389845866
Category : Antiques & Collectibles
Languages : en
Pages : 137
Book Description
Explore IoT Architecture, Design, and its Implementation KEY FEATURES ● Comprehensive overview of frameworks, protocols, networks, security, and privacy of IoT. ● Covers innovative IoT use cases and industry-wide application areas. ● Includes case studies to demonstrate IoT principles and practices. DESCRIPTION Internet of Things (IoT) A Quick Start Guide explains the architecture, design, and implementation of IoT. The book charts a path where none exists and introduces readers to the ethical and responsible development of IoT solutions. The book begins with the history of IoT, followed by chapters on architectures, networks, and protocols in both software and hardware. The book reveals the next level of IoT framework knowledge, such as ThingWorx and Salesforce Thunder. This book places equal emphasis on a wide range of security and privacy aspects, including Zero Trust Approaches, Forensics, Access Control Lists, and Public Key Infrastructure. Wearables, Industry 4.0, Workplace Analytics, and Product Asset Management are just a few of the applications and use cases that are discussed. Transformative trends such as Augmented Analytics, AR/VR, Digital Twins, and many more are also discussed in the book. After reading this book, readers will get a broad spectrum of knowledge of IoT. They will be able to put the guidance shared to use. WHAT YOU WILL LEARN ● Access to a variety of IoT application areas with compelling use cases. ● Opportunity to experiment with frameworks, tools, and platforms for various IoT assignments. ● Acquire conceptual knowledge about IoT architecture, protocols, and networks. ● Take a look at integrating IoT procedures, software, and hardware. ● Investigate how to develop a data management strategy when implementing IoT. ● Understand the policies governing IoT security, privacy, and interoperability. WHO THIS BOOK IS FOR This book is intended for IT graduates, computer engineers, and industry experts who wish to learn IoT principles, techniques, and protocols to successfully create and deploy safe and secure IoT systems. One does not need prior knowledge of IoT or programming to read this book. TABLE OF CONTENTS 1. IoT: The Basic Dynamics 2. IoT—Nuts and Bolts of the Architecture 3. Data Management Strategy 4. IoT Security, Privacy and Interoperability: What, Why, How, and What Next 5. Applications and Use Cases 6. Current and Future Trends
Publisher: BPB Publications
ISBN: 9389845866
Category : Antiques & Collectibles
Languages : en
Pages : 137
Book Description
Explore IoT Architecture, Design, and its Implementation KEY FEATURES ● Comprehensive overview of frameworks, protocols, networks, security, and privacy of IoT. ● Covers innovative IoT use cases and industry-wide application areas. ● Includes case studies to demonstrate IoT principles and practices. DESCRIPTION Internet of Things (IoT) A Quick Start Guide explains the architecture, design, and implementation of IoT. The book charts a path where none exists and introduces readers to the ethical and responsible development of IoT solutions. The book begins with the history of IoT, followed by chapters on architectures, networks, and protocols in both software and hardware. The book reveals the next level of IoT framework knowledge, such as ThingWorx and Salesforce Thunder. This book places equal emphasis on a wide range of security and privacy aspects, including Zero Trust Approaches, Forensics, Access Control Lists, and Public Key Infrastructure. Wearables, Industry 4.0, Workplace Analytics, and Product Asset Management are just a few of the applications and use cases that are discussed. Transformative trends such as Augmented Analytics, AR/VR, Digital Twins, and many more are also discussed in the book. After reading this book, readers will get a broad spectrum of knowledge of IoT. They will be able to put the guidance shared to use. WHAT YOU WILL LEARN ● Access to a variety of IoT application areas with compelling use cases. ● Opportunity to experiment with frameworks, tools, and platforms for various IoT assignments. ● Acquire conceptual knowledge about IoT architecture, protocols, and networks. ● Take a look at integrating IoT procedures, software, and hardware. ● Investigate how to develop a data management strategy when implementing IoT. ● Understand the policies governing IoT security, privacy, and interoperability. WHO THIS BOOK IS FOR This book is intended for IT graduates, computer engineers, and industry experts who wish to learn IoT principles, techniques, and protocols to successfully create and deploy safe and secure IoT systems. One does not need prior knowledge of IoT or programming to read this book. TABLE OF CONTENTS 1. IoT: The Basic Dynamics 2. IoT—Nuts and Bolts of the Architecture 3. Data Management Strategy 4. IoT Security, Privacy and Interoperability: What, Why, How, and What Next 5. Applications and Use Cases 6. Current and Future Trends
The Everything Guide to Selling Arts & Crafts Online
Author: Kim Solga
Publisher: Simon and Schuster
ISBN: 1440559198
Category : Business & Economics
Languages : en
Pages : 304
Book Description
With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful homemade creations. But where to start? Solga shows you the pros and cons of all the major art and craft sites, as well as tips for creating your own store online.
Publisher: Simon and Schuster
ISBN: 1440559198
Category : Business & Economics
Languages : en
Pages : 304
Book Description
With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful homemade creations. But where to start? Solga shows you the pros and cons of all the major art and craft sites, as well as tips for creating your own store online.
Start Up and Run Your Own Business
Author: Jonathan Reuvid
Publisher: Kogan Page Publishers
ISBN: 0749461136
Category : Business & Economics
Languages : en
Pages : 336
Book Description
Starting your own business is one thing, but running and keeping it going is another. Annually, there are around 400,000 start-ups in the UK, but in a single year 300,000 businesses also fail. You owe it to yourself, your family, and your own ambition to make your business one of the success stories. This book helps you do just that. More than a "how to" book, Start Up and Run Your Own Business brings the skills of experienced blue-chip consultants to bear on your enterprise. Now in its 8th edition, the book lends you both the authority and experience you need to make the right decisions to ensure your business survives and thrives beyond the critical first few years. Author Jonathan Reuvid gives expert advice and commentary on all the key issues you need to address to make your business successful - from business definition, marketing and raising finance, to procurement, accountancy, IT, taxation and HR issues. This 8th edition is also fully revised and updated to cover all the ramifications of the current "credit crunch" conditions and economic downturn for growing and fledgling businesses. Combining best practice advice with cogent strategies for growth and expansion, Start Up and Run Your Own Business has earned a deserved reputation for reliability and authority. This new edition continues this tradition, helping you make the most of your business venture.
Publisher: Kogan Page Publishers
ISBN: 0749461136
Category : Business & Economics
Languages : en
Pages : 336
Book Description
Starting your own business is one thing, but running and keeping it going is another. Annually, there are around 400,000 start-ups in the UK, but in a single year 300,000 businesses also fail. You owe it to yourself, your family, and your own ambition to make your business one of the success stories. This book helps you do just that. More than a "how to" book, Start Up and Run Your Own Business brings the skills of experienced blue-chip consultants to bear on your enterprise. Now in its 8th edition, the book lends you both the authority and experience you need to make the right decisions to ensure your business survives and thrives beyond the critical first few years. Author Jonathan Reuvid gives expert advice and commentary on all the key issues you need to address to make your business successful - from business definition, marketing and raising finance, to procurement, accountancy, IT, taxation and HR issues. This 8th edition is also fully revised and updated to cover all the ramifications of the current "credit crunch" conditions and economic downturn for growing and fledgling businesses. Combining best practice advice with cogent strategies for growth and expansion, Start Up and Run Your Own Business has earned a deserved reputation for reliability and authority. This new edition continues this tradition, helping you make the most of your business venture.