Author: Joannes Gabriel SCHMIEDT (of Dantzic.)Publisher:
ISBN:
Category :
Languages : en
Pages : 110
Book Description
Author: Sparth
Author: Alexander Stuart
Author: August ColbergStructure As Architecture
Author: Andrew CharlesonPublisher: Routledge
ISBN: 1136361391
Category : Architecture
Languages : en
Pages : 237
Book Description
Structure As Architecture provides readers with an accessible insight into the relationship between structure and architecture, focusing on the design principles that relate to both fields. Over one hundred case studies of contemporary buildings from countries across the globe including the UK, the US, France, Germany, Spain, Hong Kong and Australia are interspersed throughout the book. The author has visited and photographed each of these examples and analyzed them to show how structure plays a significant architectural role, as well as bearing loads. This is a highly illustrated sourcebook, providing a new insight into the role of structure, and discussing the point where the technical and the aesthetic meet to create the discipline of ‘architecture’.
A Commentary on the Letters of M. Cornelius Fronto
Author: HoutPublisher: BRILL
ISBN: 9004351302
Category : Literary Criticism
Languages : en
Pages : 743
Book Description
This is the first commentary on the letters of Marcus Cornelius Fronto (c. 90-95 - c. 167). It aims at an extensive grammatical, stylistic and historical interpretation of the letters and the ancient testimonies on Fronto. The author demonstrates where Fronto stands in Latin literature; hence the numerous quotations of parallel, similar and dissentient passages from Fronto and other writers. The letters are written in a pure, simple style, with a great deal of colloquialisms and many a post-classical turn of phrase. The many archaisms show how Fronto as a philologist had a comprehensive knowledge of pre-Cicero Latin. This commentary, based on the Teubner-edition by the author (Leipzig 1988), offers a thorough explanation of Fronto's style and language, e.g. of his archaisms and colloquialisms, identification of the persons mentioned, and the chronology of the letters. Seven elaborate indices complete this book.
Strategic Brand Management for B2B Markets
Author: Sharad SarinPublisher: SAGE Publications
ISBN: 8132105222
Category : Business & Economics
Languages : en
Pages : 283
Book Description
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success.
The Structure of Production
Author: Mark SkousenPublisher: NYU Press
ISBN: 1479848522
Category : Business & Economics
Languages : en
Pages : 464
Book Description
Introduction : the case for a new macroeconomics -- The theory of production in classical economics -- Hayek and the 1930s : a new vision of macroeconomics -- Time and production in the post-Keynesian era -- The structure of production : the building blocks -- Time and the aggregate production structure -- Savings, technology, and economic growth -- The theory of commodity money : economics of a pure gold standard -- Economics of a fiat money standard : a theory of the business cycle -- Implications for government economic policy -- Conclusions : the future of economic theory and research
Latent Variable Models
Author: John C. LoehlinPublisher: Psychology Press
ISBN: 1135614342
Category : Business & Economics
Languages : en
Pages : 303
Book Description
This book introduces multiple-latent variable models by utilizing path diagrams to explain the underlying relationships in the models. This approach helps less mathematically inclined students grasp the underlying relationships between path analysis, factor analysis, and structural equation modeling more easily. A few sections of the book make use of elementary matrix algebra. An appendix on the topic is provided for those who need a review. The author maintains an informal style so as to increase the book's accessibility. Notes at the end of each chapter provide some of the more technical details. The book is not tied to a particular computer program, but special attention is paid to LISREL, EQS, AMOS, and Mx. New in the fourth edition of Latent Variable Models: *a data CD that features the correlation and covariance matrices used in the exercises; *new sections on missing data, non-normality, mediation, factorial invariance, and automating the construction of path diagrams; and *reorganization of chapters 3-7 to enhance the flow of the book and its flexibility for teaching. Intended for advanced students and researchers in the areas of social, educational, clinical, industrial, consumer, personality, and developmental psychology, sociology, political science, and marketing, some prior familiarity with correlation and regression is helpful.
Story Engineering
Author: Larry BrooksPublisher: Penguin
ISBN: 1599632810
Category : Language Arts & Disciplines
Languages : en
Pages : 288
Book Description
What makes a good story or a screenplay great? The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story--and uses it as the basis for narrative. The greatest potential of any story is found in the way six specific aspects of storytelling combine and empower each other on the page. When rendered artfully, they become a sum in excess of their parts. You'll learn to wrap your head around the big pictures of storytelling at a professional level through a new approach that shows how to combine these six core competencies which include: • Four elemental competencies of concept, character, theme, and story structure (plot) • Two executional competencies of scene construction and writing voice The true magic of storytelling happens when these six core competencies work together in perfect harmony. And the best part? Anyone can do it!
